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DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.

DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz. is rated 4.9 out of 5 by 196.
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DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
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  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0743903
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P1478003
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0742603
DIA Richesse Color Chart
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What It Is

DIA Richesse is an advanced ammonia-free demi-permanent color that provides deep, rich coverage and exceptional softness and shine.

What It Does

• Covers up to 70% white

• Lifts up to 1.5 levels

• Deep, rich and reflective tones

• Exceptional softeness and shine

What Else You Need to Know

• Ammonia-free

• Crème formula for precision application and care for the hair

 

Our favorite services with DIA Richesse:

• Cover first greys

• Lowlight

• Refresh red & copper clients

Service Developer Mixing Ratio Timing
Virgin 9-Vol or 15-Vol DIActivateur Mix 1:1.5

20 Min.
Color Match/Refresh 9-Vol DIActivateur Mix 1:1.5

Up to 20 Min.

Cover up to 30% White

 9-Vol DIActivateur Mix 1:1.5

20 Min.
Cover up to 70% White 15-Vol DIActivateur Mix 1:1.5

20 Min.
Toning 9-Vol DIActivateur Mix 1:1.5

2-10 Min.

Lift

 15-Vol DIActivateur Mix 1:1.5 20 Min.
Lowlights 9-Vol DIActivateur Mix 1:1.5 20 Min.
DIA Metals 9-Vol or 15-Vol DIActivateur Mix 1:1.5 Up to 20 Min.

 

• Ammonia-free color

• Advanced Alkaline Technology - Alkaline color slightly opens the hair fiber allowing colorants to penetrate the cuticle and create beautiful color.

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

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Rated 5 out of 5 by from Milkshake Love them! We use them all the time. They’re great for toning!
Date published: 2019-04-11
Rated 5 out of 5 by from The BEST demi-permanent I've used L'Oréal my entire career including cosmetology school. It is so versatile and true to color. I don't EVER want to be without it!
Date published: 2019-04-02
Rated 5 out of 5 by from Shine shine shine I love the Dia Richesse Demi permanent color because it gives a very natural tone to the hair. Natural as in not inky and dull looking. It also makes the hair appear to have subtle highlights without the extra effort of putting in those sun kissed ribbons. Most importantly my clients love it because of the amazing shine it gives their hair. My clients have voiced numerous times that this product does not irritate their scalp at all which is an added bonus. All in all I would recommend !
Date published: 2019-03-28
Rated 5 out of 5 by from My favorite color! My clients love this color as well as I love it in my hair. Great shine! Covers grey well! Never a disappointment!
Date published: 2019-01-12
Rated 5 out of 5 by from The best haircolor My client loves this haircolor. It preserves her color really good
Date published: 2019-01-02
Rated 5 out of 5 by from Love! One of my favorite color lines ive ever used. Great coverage, true to tone, and its a demi that offers great grey coverage and blending! Its definately the brand i keeps my shelves stocked with the most!
Date published: 2018-12-12
Rated 5 out of 5 by from Best Natural Looking Color Ever I have used this color on my daughters hair since 2009. I love that there is no line of demarkasion. Yes there is outgrowth but that is normal. Gives the hair a nice healthy look!
Date published: 2018-09-23
Rated 5 out of 5 by from Love it I’ve been using this for years. Love the creaminess, the coverage, ease of use and SHINE! Always consistent and dependable.
Date published: 2018-08-02
Rated 5 out of 5 by from Great For Bases I love using this for bases and glosses. Super shiny and beautiful tones. Loreal never fails me!
Date published: 2018-07-17
Rated 5 out of 5 by from My personal formula I have been using this for many many years! 1/2 6...1/4 6.34 and 1/4 5...works like a dream! Every 4 to 5 months, I add some highlights.
Date published: 2018-03-28
Rated 5 out of 5 by from Amazing Alkaline Demi Color! I use Richesse more than any other color line that I carry. It gives beautiful deposit of color and great gray blending. It can lift up to 1.5 levels and is wonderful for filling and cancelling out unwanted tones. It's alkaline base gives it a bit more power than Dia Light.
Date published: 2018-03-22
Rated 4 out of 5 by from Broad Range of Color I love the broad range of colors, but they aren't always consistent in their dye lot.
Date published: 2018-03-13
Rated 5 out of 5 by from great result and feel after color prosess. this products makes the hair great shine and feel.
Date published: 2018-02-27
Rated 5 out of 5 by from Always Perfect! Never had a bad experience with the DIA line! Great products!
Date published: 2018-02-07
Rated 5 out of 5 by from best hair color for dark hair If you need to go dark, this is the best! Covers grey like permanent, and no orange tones in the summer. 40 years in hair, the best!
Date published: 2017-12-29
Rated 5 out of 5 by from DIA RICHESSE is my GO TO COLOR I use DR for lowlight, (it fills the hair beautifully with the natural shades without the need to fill first), root shadow , gray coverage (up to 50% unpigmented, beautiful color with graceful line of demarcation) , most global color, glossing highlights and refreshing color (such a rich and reflective tone). In my opinion I love this color because it is rich like majirel yet reflects light like lui creating high shine and leaving it bwttwt conditioned then before you colored your hair.
Date published: 2017-11-27
Rated 5 out of 5 by from Love Dia Richesse I love this color line! I especially love the reds. So rich and shiny when finished - doesn't leave the hair looking dull or murky. I haven't found a better demi permanent either.
Date published: 2017-09-25
Rated 5 out of 5 by from My Go To Dia Richesse, without a doubt, is my number one go to hair color. Unless my client is over 75% grey, I am choosing Richesse every time. It makes the hair SO shiny and the colors are so rich! The growout is soft and the application goes on so easy and is ready to rinse in no time. I have also heard of other hairdressers using it even to tone but I have not yet tried that method. 10/10!!!
Date published: 2017-09-11
Rated 5 out of 5 by from love this product I have been using this product for years and I am continuesly realizing how amazing it is.
Date published: 2017-03-29
Rated 5 out of 5 by from MY FAVORITE COLOR TO WORK WITH I have used and loved Dia Richesse since it first came out. It has so many uses such a versatile color to work with. Us it to cover up to 70% gray, tone hilites, and use as a glaze on color treated hair of virgin. I love to lowlight when doing foils. The colors are true to tone and fade off naturally. Leaves the hair so soft, shiny, and feeling beautiful. I myself have used it for years just to cover a few grays, and to add shine and volume to my fine hair. Also with the 3 volumes of developers you can really create some stunning shades.
Date published: 2017-03-23
Rated 5 out of 5 by from MY FAVORITE COLOR I simply adore the color range that Dia Richesse offers. From toning hi lites to giving a client a color gloss or to simply cover a few greys this does not disappoint. I myself have been using it for years to enhamce my natural color and hide a few greys. Leaves the hair in superb comdition, and so glossy.
Date published: 2017-03-17
Rated 5 out of 5 by from Best shine When using richesse on my coarse hair it leaves the hair shiney and smooth
Date published: 2016-12-14
Rated 5 out of 5 by from OBSESSED! I have been using L'Oreal Professionnel for awhile now, and it always delivers. I am literally in love with it. Shades are so rich and vibrant, and if you really know how to work well with color, you can easily make your own customizations and gorgeous shades. The ONLY thing is that I wish that they would come out with mix shades like Majirel has. Especially red, violet and blue! It treats the hair wih the upmost respect and adds incredible gleaming shine. Can't say enough good things about it.
Date published: 2015-03-08
Rated 5 out of 5 by from This is my favorite and This is my favorite and most trusted color line hands down. It is true to the color of the swatch and leaves the hair with exceptional shine and beautiful color. It also leaves the hair in amazing condition.
Date published: 2014-01-30
Rated 5 out of 5 by from It's vibrant color that It's vibrant color that lasts with minimal damage to the hair. Color selection is fabulous!
Date published: 2014-01-30
Rated 5 out of 5 by from Love this color line for Love this color line for a perfect match of true color that adds great conditioning and shine. Long lasting and all my clients love it!
Date published: 2014-01-29
Rated 5 out of 5 by from Great for Lowlights, blending gray Great for Lowlights, blending gray hair, shine and healthy looking hair!
Date published: 2014-01-28
Rated 5 out of 5 by from From covering old highlights to From covering old highlights to toning new highlights this color always does what it is supposed to do.
Date published: 2014-01-26
Rated 5 out of 5 by from 8.02/8NV Lavender Sugar. 8.02/8NV Lavender Sugar. If the color name doesn't sell you, the actually color will! Such a pretty color to tone with. Its natural with lots of shine and dimension.
Date published: 2014-01-26
Rated 5 out of 5 by from It keeps the hair nice It keeps the hair nice and shiny and has a soft scent.
Date published: 2014-01-22
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