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DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.

DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz. is rated 4.9 out of 5 by 196.
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DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
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  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0743903
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P1478003
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0742603
DIA Richesse Color Chart
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What It Is

DIA Richesse is an advanced ammonia-free demi-permanent color that provides deep, rich coverage and exceptional softness and shine.

What It Does

• Covers up to 70% white

• Lifts up to 1.5 levels

• Deep, rich and reflective tones

• Exceptional softeness and shine

What Else You Need to Know

• Ammonia-free

• Crème formula for precision application and care for the hair

 

Our favorite services with DIA Richesse:

• Cover first greys

• Lowlight

• Refresh red & copper clients

Service Developer Mixing Ratio Timing
Virgin 9-Vol or 15-Vol DIActivateur Mix 1:1.5

20 Min.
Color Match/Refresh 9-Vol DIActivateur Mix 1:1.5

Up to 20 Min.

Cover up to 30% White

 9-Vol DIActivateur Mix 1:1.5

20 Min.
Cover up to 70% White 15-Vol DIActivateur Mix 1:1.5

20 Min.
Toning 9-Vol DIActivateur Mix 1:1.5

2-10 Min.

Lift

 15-Vol DIActivateur Mix 1:1.5 20 Min.
Lowlights 9-Vol DIActivateur Mix 1:1.5 20 Min.
DIA Metals 9-Vol or 15-Vol DIActivateur Mix 1:1.5 Up to 20 Min.

 

• Ammonia-free color

• Advanced Alkaline Technology - Alkaline color slightly opens the hair fiber allowing colorants to penetrate the cuticle and create beautiful color.

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

Click to see more details.

Rated 5 out of 5 by from Perfect Color Balances everytime! We love the conditioning quality of Dia Richesse! We use a lot of the Mocha's to balance our single processes on the mid's and ends. We also love the shine in the lighter .34's, but I am probably saying that because its fall. That's one of the best parts about it. You can shift color based on the season so easily with Dia Richesse and it leaves the hair feeling so conditioned!
Date published: 2019-09-06
Rated 5 out of 5 by from Beautiful Demi-permanent Color Excellent Shine & Grey Blending. I mix 1 to 1 for extra grey coverage
Date published: 2019-09-06
Rated 5 out of 5 by from The best color ever! We love this color. It has great coverage, easy to apply and leaves the hair feeling great!
Date published: 2019-09-06
Rated 5 out of 5 by from Great color I love this color! It’s so shiny and easy to mix. Spreads really nice on the hair too. My clients get lasting results
Date published: 2019-09-06
Rated 5 out of 5 by from Best demi color This is my absolute favorite demi color line. The shine, the blend. Absolutely amazing
Date published: 2019-09-06
Rated 5 out of 5 by from Love it! Great for all over color, lowlights, and a color refresh. My clients leave with their hair looking and feeling healthy and amazing!
Date published: 2019-09-06
Rated 5 out of 5 by from Love it Decided to try a fellow workers product and loved the results
Date published: 2019-09-06
Rated 5 out of 5 by from Great coverage and makes the hair feel great! The product is smooth and easy to apply. Provides great color coverage. The finished result is a beautiful color and shine. Leaves the hair feeling smoother and healthier.
Date published: 2019-09-06
Rated 5 out of 5 by from Love this color All our stylist use Dia Richesse for an alternative to permanent color. We have great results with grey coverage. Fading is none to minimal. Also we use this for glaze/ glossing for Balayage and root smudge techniques. Definitely a 5 star product.
Date published: 2019-09-05
Rated 5 out of 5 by from Vibrant color Our stylists and clients love the results of richesse color. It is vibrant and leaves the hair shiny and healthy looking. It is amazing for glossing when you need a little more punch than Dia light. I
Date published: 2019-09-05
Rated 5 out of 5 by from The best Dia richesse and dia lite are the best of the best! When covering gray or white hair with richesse it makes the hairy ultra shiny with coverage and a natural hilighted appearance
Date published: 2019-09-05
Rated 5 out of 5 by from Love Richesse! I love the consistency and easy of applying richesse. It is such a great color line to use for global color or refreshing ends
Date published: 2019-09-05
Rated 5 out of 5 by from Best demi I love dia richesse. It's high shine and is just beautiful. It makes the hair soft. I use it as a gloss and it for all over color services.
Date published: 2019-09-04
Rated 5 out of 5 by from Zone 2 Perfection! Love this when I need a little more oomph than Dialight. It gives amazing coverage for that stubborn transition color in Zone 2. Great product!
Date published: 2019-09-04
Rated 5 out of 5 by from Major success! Diarichesse is so versatile that it is almost taken over our color department, we dont have one colorist that does not use it !
Date published: 2019-09-04
Rated 5 out of 5 by from Love this line My clients and I love this line! Precise results, conditioning formula and I often have clients comment on how good it smells ! I love that it’s easy to manipulate for various application techniques and never lets me down.
Date published: 2019-09-04
Rated 5 out of 5 by from Silky and shiny! My absolute favorite non permanent hair color. Always leaves the hair in the best condition and leaves an unbelievable sparkle. There are also so many tones to choose from for endless results.
Date published: 2019-09-04
Rated 5 out of 5 by from Best Demi color Love using this color on clients that want little to no lift. Leaves hair shiny and in excellent condition
Date published: 2019-09-04
Rated 5 out of 5 by from Used It For Years DiaRichesse has been one of the main color lines I have used for the majority of my career. Great colors, easy application and very versatile!
Date published: 2019-09-04
Rated 5 out of 5 by from Absolutely Love This Product DiaRichesse is an amazing demi permanent color with the ability to do everything from tone to cover up to 70% white hair! Love this product!
Date published: 2019-09-04
Rated 4 out of 5 by from I liked this product line.. Great product easy to use.. clients love it!! Hair is really soft afterwards..
Date published: 2019-09-04
Rated 5 out of 5 by from LOVE Richesse Richesse covers gray, leaves the hair very shiny and very soft. I tried to find another Demi permanent that I liked more, and I just couldn’t. Richesse is the best!
Date published: 2019-09-04
Rated 5 out of 5 by from Looking for shine and a universal Demi? DiaRichesse came into my life about 7 years ago and I am not looking back! It is a high performing demi-permanent that delivers the results you are expecting from a high-end color service. It is beautiful for adding shine, base breaking, toning, tone, grey-blending, color refreshing... The list goes on...
Date published: 2019-09-04
Rated 5 out of 5 by from Best all around Demi Permanent I have used Richesse since the it was launched. I love the way it works for everyone I use it on. The way I love to use it most is giving a natural look to those with fine hair looking to cover their grey with out leaving a line of demarkation. It leaves the hair natural without to much warmth that can come from a permanent color application (mostly levels 7,8&9) Looks very natural with a beautiful grow out. Give it a try.
Date published: 2019-09-04
Rated 3 out of 5 by from Not too bad The color was pretty, but I felt like it was a little transparent on my client.
Date published: 2019-09-04
Rated 5 out of 5 by from Our Go-to Demi-Permanent color! Easy to use, covers gray and has a great color range!
Date published: 2019-09-04
Rated 5 out of 5 by from LOVE THE SHINE My new clients continue to comment on how they love this color line and the shine and softness it gives their hair.
Date published: 2019-09-04
Rated 5 out of 5 by from Gives you great results! I love the results that the Demi color gives me. It stays through washes and gives so much shine!
Date published: 2019-08-06
Rated 5 out of 5 by from Reliable Demi permanent color I use this line on my own hair that’s how much I love it!
Date published: 2019-06-05
Rated 5 out of 5 by from Tess Love the Dia color line! Have been using this color for 18 years! Never changing!
Date published: 2019-04-30
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