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DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.

DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz. is rated 4.9 out of 5 by 196.
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DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
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  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0743903
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P1478003
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0742603
DIA Richesse Color Chart
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What It Is

DIA Richesse is an advanced ammonia-free demi-permanent color that provides deep, rich coverage and exceptional softness and shine.

What It Does

• Covers up to 70% white

• Lifts up to 1.5 levels

• Deep, rich and reflective tones

• Exceptional softeness and shine

What Else You Need to Know

• Ammonia-free

• Crème formula for precision application and care for the hair

 

Our favorite services with DIA Richesse:

• Cover first greys

• Lowlight

• Refresh red & copper clients

Service Developer Mixing Ratio Timing
Virgin 9-Vol or 15-Vol DIActivateur Mix 1:1.5

20 Min.
Color Match/Refresh 9-Vol DIActivateur Mix 1:1.5

Up to 20 Min.

Cover up to 30% White

 9-Vol DIActivateur Mix 1:1.5

20 Min.
Cover up to 70% White 15-Vol DIActivateur Mix 1:1.5

20 Min.
Toning 9-Vol DIActivateur Mix 1:1.5

2-10 Min.

Lift

 15-Vol DIActivateur Mix 1:1.5 20 Min.
Lowlights 9-Vol DIActivateur Mix 1:1.5 20 Min.
DIA Metals 9-Vol or 15-Vol DIActivateur Mix 1:1.5 Up to 20 Min.

 

• Ammonia-free color

• Advanced Alkaline Technology - Alkaline color slightly opens the hair fiber allowing colorants to penetrate the cuticle and create beautiful color.

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

Click to see more details.

Rated 5 out of 5 by from Shiny Hair Hreat coverage. Leaves hair super soft and shiney.
Date published: 2019-09-19
Rated 5 out of 5 by from Favorite demi Beautiful shine, Favorite color refresh,
Date published: 2019-09-19
Rated 5 out of 5 by from Nothing beats Dia I began using Dia Richesse around 5 years ago and was very surprised at the versitility. From gray blending, color refreshing, and shine nothing beats Dia!
Date published: 2019-09-18
Rated 5 out of 5 by from The most shine Every time I use dia i always get the most shiniest like glass hair! The colors are superb and leaves the hair so vibrant and super shiny
Date published: 2019-09-18
Rated 5 out of 5 by from Great color This color has great coverage and the color comes out amazing and with shine. Very gentle on the hair as well.
Date published: 2019-09-18
Rated 5 out of 5 by from Beautiful colors I use dia richesse on my clients who need a bit more pigment and want less fading. I love the consistency of this color and the tones are cool and beautiful!
Date published: 2019-09-18
Rated 5 out of 5 by from Great for color refreshes and gray blending!!! I love using this on first time color clients, for those who want to cover gray without using permanent color. It also works well for low lighting because it can be easily removed and for refreshing reds without turning muddy.
Date published: 2019-09-18
Rated 4 out of 5 by from The best gloss! I love dia! I use it to refresh single processes and even sometimes for grey coverage! Very light and shiny on the hair! Runs a tad dark so just have to adjust formulating :)
Date published: 2019-09-18
Rated 5 out of 5 by from Love it The loreal color line has a seamless grow out that enhances natural hair color. Tone on tone coverage that is super shiny.
Date published: 2019-09-18
Rated 5 out of 5 by from Abilities Richesse is my go to for coverage on color corrections and non committed brunettes!! It’s easy to highlight over, works great as a low light, and toning on blondes is incredible! Love!
Date published: 2019-09-18
Rated 5 out of 5 by from Love this color Rich Shiny color, long lasting and beautiful results every time!
Date published: 2019-09-18
Rated 5 out of 5 by from Dia Richesse I love this line for low lites and also to finish my color work . It blends old and new highlites very well , adds shine and makes hair smooth and soft . I highly recommend to use it to finish every color service.
Date published: 2019-09-18
Rated 5 out of 5 by from Perfect for blending and toning! DIA Richesse is our go-to semi-permanent for blending and toning. Works great with permanent color lines like Majirel and Inoa, to create a natural look with depth and tone.
Date published: 2019-09-17
Rated 5 out of 5 by from Great Color Clients love this color line for its Demi-permanent, rich looking color!
Date published: 2019-09-17
Rated 5 out of 5 by from Awesome This color is so creamy and smooth. Very easy to apply to the clients hair. Leaves Hair super shiny
Date published: 2019-09-13
Rated 5 out of 5 by from Phenomenal Color !! I LOVE LOVE LOVE Dia Richesse ! I use it for so many things from all over rich, beautiful color , low lights, blending roots,to toning and blending the rest of the hair! This exceptional color never lets me down as it ALWAYS delivers remarkable results!!
Date published: 2019-09-13
Rated 5 out of 5 by from Great demi.. I love that this product is Ammonia free some of my clients have allergic reactions to ammonia. This product is amazing great for toning.
Date published: 2019-09-13
Rated 5 out of 5 by from Creamy. I like that it is ammonia free haircolor and it is creamy.
Date published: 2019-09-13
Rated 5 out of 5 by from Love! I was hesitant to try but I will definitely try again.
Date published: 2019-09-13
Rated 5 out of 5 by from Great color made my clients hair feel amazing and was such a beautiful low light
Date published: 2019-09-12
Rated 5 out of 5 by from Love This Stuff Absolutely a go to product for me. I love it for low loghts and toning and also glosses! Its amazing!
Date published: 2019-09-11
Rated 5 out of 5 by from Great gray blend This is my go to for a nice gray blend. I love the shine it gives!
Date published: 2019-09-10
Rated 5 out of 5 by from Great on my client's hair I have a regular client with this color and she loves the coverage!
Date published: 2019-09-10
Rated 5 out of 5 by from Beautiful tone I always find when I need semi-perm color, Richesse always delivers exactly what I want with true to tone shades. I also love how easy it is to spread thru thick hair.
Date published: 2019-09-09
Rated 5 out of 5 by from My favorite demi line! I've been using DIA Richesse for years and always love how beautiful my client's hair looks after using it. I love that it has such a wide variety of tones it has, and they always turn out beautiful and shiny.
Date published: 2019-09-08
Rated 5 out of 5 by from Demi-Per-fection! This color has great coverage power. It works wonders and then some. I love pulling this through to revive the mid to ends.
Date published: 2019-09-08
Rated 5 out of 5 by from Smooth as silk Love how the hair feels in the end smooth and shiny
Date published: 2019-09-07
Rated 5 out of 5 by from Love this color! Love using Richess! They have so many beautiful colors to choose from. The color faded true to tone, it does not fade brassy like other Demi lines I have tried. It keeps the hair healthy and shiny. It’s great for darkening, lowlights and for grey coverage/blending. You can also use it for toning.
Date published: 2019-09-06
Rated 5 out of 5 by from DiaRichesse This color is great for blending roots when completing a hilight or balayage. It also provides amazing shine and softness for weeks.
Date published: 2019-09-06
Rated 5 out of 5 by from Love the color This gives my client's hair rich and great coverage. I love using this one to my mom's hair. She likes highlights so i use this for toning them down.
Date published: 2019-09-06
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