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DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.

DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz. is rated 4.9 out of 5 by 196.
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DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
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  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0743903
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P1478003
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0742603
DIA Richesse Color Chart
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What It Is

DIA Richesse is an advanced ammonia-free demi-permanent color that provides deep, rich coverage and exceptional softness and shine.

What It Does

• Covers up to 70% white

• Lifts up to 1.5 levels

• Deep, rich and reflective tones

• Exceptional softeness and shine

What Else You Need to Know

• Ammonia-free

• Crème formula for precision application and care for the hair

 

Our favorite services with DIA Richesse:

• Cover first greys

• Lowlight

• Refresh red & copper clients

Service Developer Mixing Ratio Timing
Virgin 9-Vol or 15-Vol DIActivateur Mix 1:1.5

20 Min.
Color Match/Refresh 9-Vol DIActivateur Mix 1:1.5

Up to 20 Min.

Cover up to 30% White

 9-Vol DIActivateur Mix 1:1.5

20 Min.
Cover up to 70% White 15-Vol DIActivateur Mix 1:1.5

20 Min.
Toning 9-Vol DIActivateur Mix 1:1.5

2-10 Min.

Lift

 15-Vol DIActivateur Mix 1:1.5 20 Min.
Lowlights 9-Vol DIActivateur Mix 1:1.5 20 Min.
DIA Metals 9-Vol or 15-Vol DIActivateur Mix 1:1.5 Up to 20 Min.

 

• Ammonia-free color

• Advanced Alkaline Technology - Alkaline color slightly opens the hair fiber allowing colorants to penetrate the cuticle and create beautiful color.

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

Click to see more details.

Rated 3 out of 5 by from Visible para cabellos claros La sensación de aplicacion es la misma que cualquier producto similar, este no pica el cuero cabelludo, sin embargo el deposito en colores oscuros no es notorio, solo en cabellos claros, por el precio, encuestion de color no es ventaja, solo por el nivel de irritacion para cueros delicados.
Date published: 2021-11-26
Rated 5 out of 5 by from Always does what it’s supposed to Have gone back and forth between multiple different kind of alkaline cream demis always come back to this one
Date published: 2021-10-07
Rated 5 out of 5 by from love this color The best demi permanent color line I’ve used! A little goes such a long way!
Date published: 2021-09-29
Rated 5 out of 5 by from Great product I love this product for toning. Creamy consistency, beautiful tones and amazing shiny finish!
Date published: 2021-09-27
Rated 5 out of 5 by from Best Demi I love working with Dia Richesse. The smell is very pleasant and the consistency allows for better placement than a more liquid brand when you need it. So easy to work with
Date published: 2021-09-27
Rated 5 out of 5 by from Owner I've enjoyed using L'Oreal DIA Richesse. This hair color is true to tone. Gives you lots of shine and maintains its richness and tone. Does not fade.
Date published: 2021-09-21
Rated 5 out of 5 by from amazing I love the rich tones you get when using richesse.
Date published: 2021-09-16
Rated 5 out of 5 by from rich color that last These Demi permanent hair colors not only last but the color stays rich through out washes and definitely one of my favorites
Date published: 2021-09-16
Rated 5 out of 5 by from Love the results! Love how creamy and easy to move around the hair it is !not to mention the shine.
Date published: 2021-09-15
Rated 5 out of 5 by from Great color Richese provides a great multipurpose hair color. Whether you're toning, grey blending, smudging, or toning, you always get a great result. We particularly love the .13 line for a beautiful beige blonde.
Date published: 2021-09-14
Rated 5 out of 5 by from Love love loveeee My favorite shades in dia richesse are all of the .8’s they’re so rich and vibrant! With Dia richesse I can promise long lasting results for to my clients and can control how cool or warm I want the outcome to be! Definitely recommend using this line
Date published: 2021-09-06
Rated 5 out of 5 by from love it! Just tried it today for the first time and loved it.
Date published: 2021-09-05
Rated 5 out of 5 by from My favorite demi Dia Richesse is amazing, lots of shine and excellent longevity for a demi
Date published: 2021-09-02
Rated 5 out of 5 by from great product Color is super consistent for grey blending and toning. Wonderful shine and very conditioning to the hair!
Date published: 2021-09-01
Rated 5 out of 5 by from Richesse My favorite color line, I try to change but I just can’t
Date published: 2021-08-13
Rated 5 out of 5 by from Beautiful Results Covered grays and added shine. No dryness or damage. Much better coverage than Shades EQ gloss. Comes out a little darker. Did 4N and it came out like 3N.
Date published: 2021-05-24
Rated 5 out of 5 by from never disappointed I have used Dia Richess for fifteen years now. It continues to always deliver. Excellent shine and conditioning color with care as it’s main priority. Target shades are always spot on. Easy to use. Easy to mix. Easy to remove. Perfection delivered in a single tube of color.
Date published: 2021-01-19
Rated 5 out of 5 by from Shine shine shine The results are so shiny & rich my clients love the way Diacolor makes there hair look.
Date published: 2021-01-13
Rated 5 out of 5 by from Great coverage The colors are really gorgeous and it has great coverage!!
Date published: 2020-11-18
Rated 5 out of 5 by from Want shine ? Leaves hair in great condition with an incredible shine
Date published: 2020-10-17
Rated 5 out of 5 by from Shine✨ Hair color is shiny and soft. Always a beautiful end result!
Date published: 2019-12-30
Rated 5 out of 5 by from Healthy Hair ! Love pulling this through the ends when doing touch-ups. The hair is so shiney and its matches Majirel perfectly !
Date published: 2019-09-30
Rated 5 out of 5 by from the most versatile color!!! I love DiaRichesse-it is such a versatile part of the Loreal portfolio- I use it to deepen, cover grey, lighten, base bump, and root shadow-it does almost everything and its ammonia free and clients love that!
Date published: 2019-09-30
Rated 5 out of 5 by from Beyond Amazing This is my all time favorite line! The shine is amazing, the end results are breath taking. I cant stress enough how amazing my clients hair feels when I use these colors. My all time favorite is 2.10 it is the BLUEST BLACK in the market. Attached to my review is a picture of one of my clients I recently did. This client had lightened hair in between her natural level 4 hair. The coverage was amazing, her white hairs were covered as well. Its so amazing that all my salon sisters started using it!
Date published: 2019-09-25
Rated 5 out of 5 by from Dia Richesse amonia free demi permanent color I used this color personally and was very happy with outcome. The color was true and very vibrant. Will definitely use in the future.
Date published: 2019-09-24
Rated 5 out of 5 by from Shiny and healthy I have used this color for years. I LOVE it! I use it mostly with the 9vol developer. The colors meld beautifully together. It always turns out shiny and isn’t damaging to my clients hair.
Date published: 2019-09-24
Rated 5 out of 5 by from perfect for toners I cant even begin to explain how amazing these are! So silky & sooooo smooth!
Date published: 2019-09-23
Rated 5 out of 5 by from Great coverage! Great color for blending Gray when clients aren’t yet ready for permanent color.
Date published: 2019-09-21
Rated 5 out of 5 by from Dia richesse Such a great color line with so many different formulas to choose from! The possibility’s are endless! Let the creative juices start flowing.
Date published: 2019-09-20
Rated 5 out of 5 by from Love the versatility Nothing beats this true Demi permanent color and I’ve tried many in my 20 years experience. I use it for lowlights, balayage, base adjusts, full grey coverage, stains, glosses and conditioning. There is no match to it in any other line. Love this color so much and my receipts for reorders show that! Can’t say enough about it, if you are thinking about which Demi line to go with, this one is it!
Date published: 2019-09-19
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