What It Is
DIA Richesse is an advanced ammonia-free demi-permanent color that provides deep, rich coverage and exceptional softness and shine.
What It Does
• Covers up to 70% white
• Lifts up to 1.5 levels
• Deep, rich and reflective tones
• Exceptional softeness and shine
What Else You Need to Know
• Ammonia-free
• Crème formula for precision application and care for the hair
Our favorite services with DIA Richesse:
• Cover first greys
• Lowlight
• Refresh red & copper clients
• Ammonia-free color
• Advanced Alkaline Technology - Alkaline color slightly opens the hair fiber allowing colorants to penetrate the cuticle and create beautiful color.
Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.
Click to see more details.
/max=1000x1000 "DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.")
/max=550x550 "DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.")
