DIA
DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.

DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz. is rated 4.9 out of 5 by 196.
  • y_2025, m_5, d_23, h_4
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.42
  • cp_1, bvpage1
  • co_hasreviews, tv_66, tr_130
  • loc_en_US, sid_SCLP-DIARich, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_saloncentric
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 5ms
  • reviews, product
Select Shade
List View Image View
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse Metals
    #P1630403
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0579803
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0640903
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0639703
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0579903
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0639903
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0580103
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0580203
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0743703
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0996703
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0580303
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0890503
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0580003
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0742503
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0891503
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0641203
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0580503
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0742803
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0580803
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0640803
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0743903
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0581003
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0826703
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0891203
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0890603
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0580403
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0640003
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0641303
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0581203
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0641103
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0742703
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0891703
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0581303
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0581403
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0890903
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0641501
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0744003
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0891303
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0826603
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0890703
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0581103
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0639803
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0640603
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0743003
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0640503
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0581603
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0581703
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0640303
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P1024003
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0743103
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P1024103
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0891103
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0890803
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0581503
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0640203
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0743303
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0742903
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0581903
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P1190903
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0581803
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P1477903
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P1478003
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0742603
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0743203
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0996803
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0640103
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0742403
  • DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    DIA Richesse
    #P0582003
Auto Replenish:
ENJOY FREE SHIPPING & PROREWARDS POINTS
  • Choose your frequency. Skip or cancel anytime.
  • Free shipping & 25 ProRewards Points on all recurring orders.
  • Select auto-delivery in cart.
  • Exclusions apply.
Learn More
saloncentric credit card take charge
Save More with the SalonCentric Credit Card!
Learn More

What It Is

DIA Richesse is an advanced ammonia-free demi-permanent color that provides deep, rich coverage and exceptional softness and shine.

What It Does

• Covers up to 70% white

• Lifts up to 1.5 levels

• Deep, rich and reflective tones

• Exceptional softeness and shine

What Else You Need to Know

• Ammonia-free

• Crème formula for precision application and care for the hair

 

Our favorite services with DIA Richesse:

• Cover first greys

• Lowlight

• Refresh red & copper clients

Service Developer Mixing Ratio Timing
Virgin 9-Vol or 15-Vol DIActivateur Mix 1:1.5

20 Min.

Color Match/Refresh 9-Vol DIActivateur Mix 1:1.5

Up to 20 Min.

Cover up to 30% White

9-Vol DIActivateur Mix 1:1.5

20 Min.

Cover up to 70% White 15-Vol DIActivateur Mix 1:1.5

20 Min.

Toning 9-Vol DIActivateur Mix 1:1.5

2-10 Min.

Lift

15-Vol DIActivateur Mix 1:1.5 20 Min.
Lowlights 9-Vol DIActivateur Mix 1:1.5 20 Min.
DIA Metals 9-Vol or 15-Vol DIActivateur Mix 1:1.5 Up to 20 Min.

 

• Ammonia-free color

• Advanced Alkaline Technology - Alkaline color slightly opens the hair fiber allowing colorants to penetrate the cuticle and create beautiful color.

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

Click to see more details.

Rated 5 out of 5 by from Dia Richess is my favorite Demi-Permanent color. Dia Richess is my favorite Demi-Permanent color. Leaves the hair feeling healthy, shiny and blends gray.
Date published: 2025-02-24
Rated 5 out of 5 by from don’t know why they’re discontinuing This is the best blue black EVER. Sad to see it go. I tried the new formula and it is so dull.
Date published: 2024-06-08
Rated 5 out of 5 by from Dia shine I like dia color for low lighting. The new dia color is great. High shine
Date published: 2024-06-03
Rated 4 out of 5 by from Great color line! I have use this color line for a while now. I love the results I get from using these colors. I do wish they had more options but overall love diarichesse.
Date published: 2024-04-07
Rated 5 out of 5 by from Amazing Alexis is absolutely amazing and always helps me with my orders. Such a clean store! Love shopping here!
Date published: 2024-04-05
Rated 5 out of 5 by from Many uses Richesse is one of my favorite color lines to use. It can be both bold or subtle depending on what you want and some are also GREAT toners. And gentle on hair as well as great grey coverage.
Date published: 2023-11-01
Rated 5 out of 5 by from Di Richesse Love ❤️ Love dia richesse !!! The shine and condtion of the hair is amazing. Color is spot on .....the color doesnt fade as quick as orher demis . I love it for lowlighting and toning
Date published: 2022-09-09
Rated 5 out of 5 by from Superior Shine! Vibrant shade of violet red with superior shine. Great choice for semi-permanent application. Very pleased!
Date published: 2022-09-01
  • y_2025, m_5, d_23, h_4
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.42
  • cp_1, bvpage1
  • co_hasreviews, tv_66, tr_130
  • loc_en_US, sid_SCLP-DIARich, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_saloncentric
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 7ms
  • reviews, product