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/max=1000x1000 "DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.")
/max=550x550 "DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.")
Description
What It Is
DIA Richesse is an advanced ammonia-free demi-permanent color that provides deep, rich coverage and exceptional softness and shine.
What It Does
• Covers up to 70% white
• Lifts up to 1.5 levels
• Deep, rich and reflective tones
• Exceptional softeness and shine
What Else You Need to Know
• Ammonia-free
• Crème formula for precision application and care for the hair
Our favorite services with DIA Richesse:
• Cover first greys
• Lowlight
• Refresh red & copper clients
How To
| Service | Developer | Mixing Ratio | Timing |
|---|---|---|---|
| Virgin | 9-Vol or 15-Vol DIActivateur | Mix 1:1.5 |
20 Min. |
| Color Match/Refresh | 9-Vol DIActivateur | Mix 1:1.5 |
Up to 20 Min. |
|
Cover up to 30% White |
9-Vol DIActivateur | Mix 1:1.5 |
20 Min. |
| Cover up to 70% White | 15-Vol DIActivateur | Mix 1:1.5 |
20 Min. |
| Toning | 9-Vol DIActivateur | Mix 1:1.5 |
2-10 Min. |
|
Lift |
15-Vol DIActivateur | Mix 1:1.5 | 20 Min. |
| Lowlights | 9-Vol DIActivateur | Mix 1:1.5 | 20 Min. |
| DIA Metals | 9-Vol or 15-Vol DIActivateur | Mix 1:1.5 | Up to 20 Min. |
Ingredients
• Ammonia-free color
• Advanced Alkaline Technology - Alkaline color slightly opens the hair fiber allowing colorants to penetrate the cuticle and create beautiful color.
Ratings & Reviews
Rated 5 out of
5
by
Libra from
don’t know why they’re discontinuing
This is the best blue black EVER. Sad to see it go. I tried the new formula and it is so dull.
Date published: 2024-06-08
Rated 5 out of
5
by
Danayohe from
Dia shine
I like dia color for low lighting. The new dia color is great. High shine
Date published: 2024-06-03
Rated 4 out of
5
by
redhead23 from
Great color line!
I have use this color line for a while now. I love the results I get from using these colors. I do wish they had more options but overall love diarichesse.
Date published: 2024-04-07
Rated 5 out of
5
by
Anonymous from
Amazing
Alexis is absolutely amazing and always helps me with my orders. Such a clean store! Love shopping here!
Date published: 2024-04-05
Rated 5 out of
5
by
Sherilyn from
Many uses
Richesse is one of my favorite color lines to use. It can be both bold or subtle depending on what you want and some are also GREAT toners. And gentle on hair as well as great grey coverage.
Date published: 2023-11-01
Rated 5 out of
5
by
Salon KL from
Di Richesse Love ❤️
Love dia richesse !!! The shine and condtion of the hair is amazing.
Color is spot on .....the color doesnt fade as quick as orher demis . I love it for lowlighting and toning
Date published: 2022-09-09
Rated 5 out of
5
by
Anonymous from
Superior Shine!
Vibrant shade of violet red with superior shine. Great choice for semi-permanent application. Very pleased!
Date published: 2022-09-01
Rated 3 out of
5
by
FHYLOS HAIR AND NAIL SALO from
Visible para cabellos claros
La sensación de aplicacion es la misma que cualquier producto similar, este no pica el cuero cabelludo, sin embargo el deposito en colores oscuros no es notorio, solo en cabellos claros, por el precio, encuestion de color no es ventaja, solo por el nivel de irritacion para cueros delicados.
Date published: 2021-11-26
