What It Is
DIA Richesse is an advanced ammonia-free demi-permanent color that provides deep, rich coverage and exceptional softness and shine.
What It Does
• Covers up to 70% white
• Lifts up to 1.5 levels
• Deep, rich and reflective tones
• Exceptional softeness and shine
What Else You Need to Know
• Ammonia-free
• Crème formula for precision application and care for the hair
Our favorite services with DIA Richesse:
• Cover first greys
• Lowlight
• Refresh red & copper clients
• Ammonia-free color
• Advanced Alkaline Technology - Alkaline color slightly opens the hair fiber allowing colorants to penetrate the cuticle and create beautiful color.