L'Oréal Professionnel
DIA
DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.

DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz. is rated 4.9 out of 5 by 172.
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DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
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DIA Richesse Color Chart
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What It Is

DIA Richesse is an advanced ammonia-free demi-permanent color that provides deep, rich coverage and exceptional softness and shine.

What It Does

• Covers up to 70% white

• Lifts up to 1.5 levels

• Deep, rich and reflective tones

• Exceptional softeness and shine

What Else You Need to Know

• Ammonia-free

• Crème formula for precision application and care for the hair

 

Our favorite services with DIA Richesse:

• Cover first greys

• Lowlight

• Refresh red & copper clients

Service Developer Mixing Ratio Timing
Virgin 9-Vol or 15-Vol DIActivateur Mix 1:1.5

20 Min.
Color Match/Refresh 9-Vol DIActivateur Mix 1:1.5

Up to 20 Min.

Cover up to 30% White

 9-Vol DIActivateur Mix 1:1.5

20 Min.
Cover up to 70% White 15-Vol DIActivateur Mix 1:1.5

20 Min.
Toning 9-Vol DIActivateur Mix 1:1.5

2-10 Min.

Lift

 15-Vol DIActivateur Mix 1:1.5 20 Min.
Lowlights 9-Vol DIActivateur Mix 1:1.5 20 Min.
DIA Metals 9-Vol or 15-Vol DIActivateur Mix 1:1.5 Up to 20 Min.

 

• Ammonia-free color

• Advanced Alkaline Technology - Alkaline color slightly opens the hair fiber allowing colorants to penetrate the cuticle and create beautiful color.

Rated 5 out of 5 by from Di Richesse Love ❤️ Love dia richesse !!! The shine and condtion of the hair is amazing. Color is spot on .....the color doesnt fade as quick as orher demis . I love it for lowlighting and toning
Date published: 2022-09-09
Rated 5 out of 5 by from Superior Shine! Vibrant shade of violet red with superior shine. Great choice for semi-permanent application. Very pleased!
Date published: 2022-09-01
Rated 3 out of 5 by from Visible para cabellos claros La sensación de aplicacion es la misma que cualquier producto similar, este no pica el cuero cabelludo, sin embargo el deposito en colores oscuros no es notorio, solo en cabellos claros, por el precio, encuestion de color no es ventaja, solo por el nivel de irritacion para cueros delicados.
Date published: 2021-11-26
Rated 5 out of 5 by from Always does what it’s supposed to Have gone back and forth between multiple different kind of alkaline cream demis always come back to this one
Date published: 2021-10-07
Rated 5 out of 5 by from love this color The best demi permanent color line I’ve used! A little goes such a long way!
Date published: 2021-09-29
Rated 5 out of 5 by from Great product I love this product for toning. Creamy consistency, beautiful tones and amazing shiny finish!
Date published: 2021-09-27
Rated 5 out of 5 by from Best Demi I love working with Dia Richesse. The smell is very pleasant and the consistency allows for better placement than a more liquid brand when you need it. So easy to work with
Date published: 2021-09-27
Rated 5 out of 5 by from Owner I've enjoyed using L'Oreal DIA Richesse. This hair color is true to tone. Gives you lots of shine and maintains its richness and tone. Does not fade.
Date published: 2021-09-21
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