Dia
DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.

DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz. is rated 4.8 out of 5 by 276.
  • y_2026, m_6, d_9, h_13
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.46
  • cp_6, bvpage2n
  • co_hasreviews, tv_62, tr_214
  • loc_en_US, sid_SCLP-DIALight, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_saloncentric
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 50ms
  • reviews, product
Select Shade
List View Image View
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Milkshakes
    #P1971701
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Milkshakes
    #P1971801
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Milkshakes
    #P0641801
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Milkshakes
    #P0641901
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Pearls
    #P2556900
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Milkshakes
    #P0827201
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Milkshakes
    #P1171001
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Milkshakes
    #P1650301
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    #P2844100
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Milkshakes
    #P0744401
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Pearls
    #P2556600
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0584901
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0744201
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0891901
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0585402
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0585601
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0641601
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0997101
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    #P2403000
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0585801
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0892301
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0585901
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #E3909500
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0892001
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #E3909000
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0827101
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0585701
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P1972201
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0826901
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0996901
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P2274000
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0586101
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0744601
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0586201
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P1158701
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0641701
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0997001
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Pearls
    #P2556700
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P1972101
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0892401
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    #P2844300
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0586401
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0586501
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P2274400
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0586301
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Milkshakes
    #P0586601
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Milkshakes
    #P0586701
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Milkshakes
    #P0586801
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Milkshakes
    #P1650101
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Milkshakes
    #P0744301
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Milkshakes
    #P0826801
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0586901
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Pearls
    #P2556800
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Milkshakes
    #P2274200
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Milkshakes
    #P1650201
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0585201
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P1403401
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Pearls
    #P2556500
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Milkshakes
    #P2274300
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0587001
Auto Replenish:
FREE SHIPPING OVER $50 & EARN 100 PROREWARDS POINTS
  • Choose your frequency. Skip or cancel anytime.
  • Free shipping over $50* & 100 ProRewards Points++ on all recurring orders.
  • Select auto-delivery in cart.
  • Exclusions apply.
Learn More

What It Is

Dia light is an acidic demi-permanent gel-crème haircolor without ammonia used to gloss, tone, and refresh color. We recommend Dia light be used after all lightening services. 

What It Does

• Tone, gloss, refresh previously colored or sensitized hair 

• Gentle acid technology smooths the cuticle for shine 

• Provides zero lift 

• Not for grey coverage – for grey coverage of up to 70% grey, we recommend Dia color 

What Else You Need to Know

Developer Pro Tips: 

• You can use any DIActivateur Developer with DIA Light, but our Artists recommend:` 

• 6-vol. DIActivateur Developer for your blondes 

• 9-vol. DIActivateur Developer for your brunettes 

• 15-vol DIActivateur Developer for your red heads & fashion shades 

  

Service Options: 

• Corrective color/pre-coloration 

• Colormatch/refresh permanent haircolor 

• Refresh/tone highlights and Balayage 

• Lowlights 

• Glossing 

Service Mixing Ratio Timing Developer
Color Match/Refresh Mix 1:1.5 Up to 20 Min.

• DIActivateur Developer 6-Volume

• DIActivateur Developer 9-Volume

Pre-color Mix 1:1.5 10-20 Min. 

• DIActivateur Developer 6-Volume

• DIActivateur Developer 9-Volume

Toning

Mix 1:1.5 2-10 Min.

• DIActivateur Developer 6-Volume

• DIActivateur Developer 9-Volume

Lowlights Mix 1:1.5 20 Min.

• DIActivateur Developer 6-Volume

• DIActivateur Developer 9-Volume

 

• Ammonia-free color

• Gentle Acid Technology - DIA Light has an acid pH close to the natural pH of the hair for gentle penetration or colorants for long-lasting color

• Cationic Polymers - creates the resurfacing effect on the cuticle, leaving the hair with amazing shine

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

Click to see more details.

Rated 5 out of 5 by from Best color line for color blending and shine I am very happy for milkshakes . Such great creation for highlite toning and preventing the brasiness . My favorites are 10.12 and 10.21 = clear /w 9 vol
Date published: 2019-09-19
Rated 5 out of 5 by from Glossing I love how quickly Dia Light works, and the consistency of how the tones work. It adds that needed shine and conditioning to make every coloring service complete.
Date published: 2019-06-25
Rated 5 out of 5 by from Love these! Dia light is great for glossing and not opening the cuticle any further than you have too. These are my go to after a huge lightening service. They provide beautiful shine and tone.
Date published: 2019-05-30
Rated 5 out of 5 by from Toner and refresh color Love this to tone and refresh color on the ends. 10.12 and clear are the best on blondes to give shine and neutralize warmth
Date published: 2019-05-01
Rated 5 out of 5 by from Beautiful and unique The 10VV Iridescent Berry Milkshake shade is so beautiful and unique! It is a perfect pearly reflective soft lavender blonde.
Date published: 2019-04-30
Rated 5 out of 5 by from Best Toners for our blondes! We are huge fans of the Dia Light toners for our blondes. Not only is it conditioning but it is also shiny with perfect color tone every time.
Date published: 2019-04-30
Rated 5 out of 5 by from Amazing toner! This toner is so easy to use and leaves the hair so shiny. I love it! It is super gentle on the hair, and works quickly!
Date published: 2019-04-29
Rated 5 out of 5 by from Perfect toner! DIA Light Milkshakes = Perfect toner! 10.12 and 10.13 are staples in our salon.
Date published: 2019-04-29
Rated 5 out of 5 by from My number one toner I love this toner! It leaves the hair looking shiny and healthy
Date published: 2019-04-29
Rated 5 out of 5 by from DIA Light This is the best finishing touch to a beautiful highlights it melts everything together without taking away the brightness of all of your hard work with a foil, balayage, baby lights, etc... My go to is 10.13!
Date published: 2019-04-29
Rated 5 out of 5 by from The Blonde Perfector We love toning with DiaLight! The range of 10's is gorgeous! They work so quickly too! We go through tons of Milkshakes. They last longer than a lot of toners and they are beautiful!
Date published: 2019-04-28
Rated 5 out of 5 by from The "O.G." I have used this product for years. It is great for toning or if you want to just lightly refresh your clients color all over/ give them extra shine after a color t.u. It can also smooth the hair if it is looking dull and damaged. The price has gone up, but if you measure your color it is easy to not use too much.
Date published: 2019-04-27
Rated 5 out of 5 by from Great product line Haven't used the product in awhile but did love working with it!
Date published: 2019-04-27
Rated 5 out of 5 by from Silk And Shine I recently used this priduct for the first time and wow, was I impressed. My clients hair looked and felt great and most of all she loved it! This is a great addition to any hairdressers color arsenal.
Date published: 2019-04-27
Rated 5 out of 5 by from Milkshake Dia lights my fav 9.21 is my favorite shade of Dia Light. It can be used to add a pinkish tone if left longer on a level lifted 9-10. Or if and 8 and too golden it will make it beautiful neutral
Date published: 2019-04-27
Rated 5 out of 5 by from Clients love This line is everything !!!! Love the shine it gives
Date published: 2019-04-27
Rated 5 out of 5 by from Nothing but the best! I love L’Oréal Professionnel! The color line is out of this world! Dia light milkshakes tones are my go to glosses for any blondes! They really help hydrate the hair and make it shinny as well as make the perfect blonde!
Date published: 2019-04-26
Rated 5 out of 5 by from Love These Demi Colors These are my go to demis now. The nb is trully beautiful. The milkshakes are just cool enough. They are superb. I even use them on porous blonde hair.
Date published: 2019-04-26
Rated 4 out of 5 by from Dia Light Milkshake Great for toning at level 9 and above. Becareful if you are using 7.12 on level 9, it doesn't turn out beigh brown like before. It looks extra mauve like 7.21 and creates beautiful pastel mauve pink. The milkshake tones are great for blondes, however.
Date published: 2019-04-26
Rated 5 out of 5 by from Great toner This is one of my go to toners for blondes! Always leaves the hair soft, shiny, and a beautiful tone!
Date published: 2019-04-26
Rated 5 out of 5 by from Number 1 Gloss! It took some times for our staff to get used to Dialight BUT it became our number 1 products for toning and glossing, Education on it is key!! scheduled a class and get your staff rocking in!
Date published: 2019-04-26
Rated 5 out of 5 by from Dia Light milkshake These are my go to toners for great coverage and perfect tones!
Date published: 2019-04-26
Rated 5 out of 5 by from Dia Milkshake 10.21 This is the perfect toner for icy blondes. Its sheer but has the power to neutralize yellow tones. I love this shade.
Date published: 2019-04-26
Rated 5 out of 5 by from Amazing Glaze I love this for toning my blondes and also works great for refreshing faded color.
Date published: 2019-04-26
Rated 5 out of 5 by from Milkshake Is My Go To Great color, very beautiful and perfect shade must try color
Date published: 2019-04-26
Rated 5 out of 5 by from Milkshake Dia Im a real fan of the milkshake series. Its a great choice for Level 9 and level 10 blonde glossing. Really softens the hair and adds so much shine while toning. My favorite 9.12 & 9.12 are a great gonto for control yellow and doesnt overtone leaving the hair to muddy or dull.
Date published: 2019-04-26
Rated 5 out of 5 by from Love Love this product I use all the time, and lots of nice variety of shades to choose from
Date published: 2019-04-26
Rated 5 out of 5 by from Love The Shine! I’ve been using DiaLight as the perfect compliment to my balayage clients! It makes the hair so shiny and beautiful! Its acid based so it seals the cuticle. It’s easy to apply and I just love it!
Date published: 2019-04-26
Rated 5 out of 5 by from Dia Milkshakes We absolutely love using all the milkshake tones! They are very true to tone and don't take long to get the color you want!
Date published: 2019-04-26
Rated 5 out of 5 by from Love! We love the milkshake tones! The perfect toner for our blonde clients.
Date published: 2019-04-26
  • y_2026, m_6, d_9, h_13
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.46
  • cp_6, bvpage2n
  • co_hasreviews, tv_62, tr_214
  • loc_en_US, sid_SCLP-DIALight, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_saloncentric
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 10ms
  • reviews, product