Redken Shades ALK Alkaline Demi

Redken

Shades ALK Alkaline Demi

Shades ALK Alkaline Demi is rated 4.7 out of 5 by 353.

Description

What It Is

Liquid-cream alkaline demi hair color designed to deliver both the power of a color and the care of a gloss. This advanced, ammonia-free formula leaves hair intensely nourished and moisturized with a glossy shine.

What It Does

• Up to 75% gray coverage

• Up to 1 level of lift

• Up to 8 weeks of vibrant, true-to-tone color

• Up to 2.3x glossy shine*

• Visibly healthier, shinier, and more hydrated hair after just one service

• Fast mixing and easy rinsing

• 50-shade fully intermixable palette

* Vs. Our Traditional Permanent Cream Color

What Else You Need to Know

Powered by a 14% Hydro-Magnetic Complex, the formula leaves hair intensely nourished and moisturized, with up to 2.3x more glossy shine. The formula contains 46% less ingredients, with no ammonia, no fragrance, no silicones, no mineral oil, no parabens, and no drying alcohols.

How To

1. Wear suitable, disposable gloves, and avoid metal tools. For one application, mix 1 oz of Shades ALK Haircolor with 1.5 oz of Redken Pro-Oxide Cream Developer 10V (3%).

2. Use exclusively with recommended Redken Pro-Oxide Cream Developer, 10 volume (3% maximum). Use only the proportions indicated.

3. Standard processing time is 20 minutes at room temperature. Rinse hair well after the processing time.

For more information regarding application and timing, refer to Shades ALK educational material.

Ingredients

AQUA / WATER • CETEARYL ALCOHOL • ETHANOLAMINE • GLYCERIN • PROPANEDIOL • BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER • OLEIC ACID • OLEYL ALCOHOL • COCO-GLUCOSIDE • SODIUM METABISULFITE • ASCORBIC ACID • TETRASODIUM GLUTAMATE DIACETATE • XANTHAN GUM • TOLUENE-2,5-DIAMINE • m-AMINOPHENOL • HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCL • HYDROXYBENZOMORPHOLINE • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • 2,4-DIAMINOPHENOXYETHANOL HCL • THIOGLYCERIN • SODIUM LACTATE • PALMITOYL TRIPEPTIDE-1 • PALMITOYL TETRAPEPTIDE-7

Return & Refund Policy

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

Click to see more details.

Ratings & Reviews

Rated 5 out of 5 by Cat C from great gray coverage This is a great option for clients that need gray coverage without the commitment of permanent color and when shades is too translucent for them. It doesn’t oxidize poorly at all. True to level and tone.

Date published: 2026-09-02

Rated 5 out of 5 by Megan from Great product! Loving the new alkaline line! I love how it goes on and applies. The color is true to swatch, great product!

Date published: 2026-08-31

Rated 5 out of 5 by DenSty from Favorite Demi color This is a great product for someone that has a small percentage of grey, and doesn’t want the harsh grey coverage color line. It’s nice that it can lift one level to help brightening without bleach. I do feel it’s almost a level darker than it says, like a level 4M looked almost black. You can use the clear by its self or mix it with a level to lighten the deposit, which I use it for.

Date published: 2026-08-31

Rated 5 out of 5 by EmmaJ from Incredible coverage and gentle Amazing, great coverage!! Love for bleach and tones because it’s so gentle

Date published: 2026-08-31

Rated 5 out of 5 by Abby from Amazing!! Shades ALK is easy to mix, applies beautifully, processes evenly, and creates gorgeous, dimensional color. I love the shine, consistency, and versatility!

Date published: 2026-08-30

Rated 5 out of 5 by lmarnn from shades ALK This product is superior to the older shades cream lines. The color variety, gentleness and reliability of tone is fantastic. Excited to use this for years to come.

Date published: 2026-08-28

Rated 5 out of 5 by lloyd from great for early grey clients I love to use this when i have a early stage grey client so she doesn’t get hot roots by using 20 volume with a permanent color

Date published: 2026-08-28

Rated 5 out of 5 by Kn11 from Great grey covering This is absolutely amazing. It totally blends out grey so well and fades really slow. I would definitely recommend this. I was nervous but so glad I took the chance !

Date published: 2026-08-27

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