Dia color: Alkaline Demi-Permanent Haircolor

Dia color: Alkaline Demi-Permanent Haircolor is rated 4.6 out of 5 by 349.
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  • Dia color: Alkaline Demi-Permanent Haircolor
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What It Is

Dia color is an ammonia-free alkaline demi-permanent haircolor designed to refresh, cover grey (up to 70%), and add shine.  

What It Does

• Up to 70% grey coverage with Melanin Gap Filler Technology. 

• Lifts up to 1.5 levels. 

• Provides up to 6 weeks of glossy color and 2x shine*. 

• Conditions hair with Shea butter, glycerin, and hyaluronic acid. 

• Offers 40 intermixable shades across ten tonal families. 

 

* vs. unwashed hair.

What Else You Need to Know

● 1:1.5 mixing ratio. 

● 20-minute processing time. 

● 60ml tube size  

● 92% naturally derived formula**. 

● Fully intermixable with Dia Richesse. 

 

** We consider an ingredient to be naturally derived if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from its original natural state. 

Preparation
•    1 to 1.5 mixing ratio. 
•    1 tube (2 oz.) to 3 oz. DIActivateur Developer.
•    Mix Dia color with DIActivateur Developer 6, 9, or 15-volume depending on the desired intensity of the result.

 

Application
•    20 min development time starts at end of application.

 

Rinsing
•    When development time is complete, thoroughly rinse from the hair and shampoo with Metal Detox and pro guarantee your color result. Follow with Metal Detox mask.
 

AQUA / WATER / EAU • CETEAR L ALDOHOL • ETHANOLAMINE • GLYCERIN • PROPANEDIOL • BUT ROSPERMUM PARKI BUTER / SHEA BUTTER • OLEIC ADD • CLENL ALDOHOL • 0000-GLUCOSIDE • SODIUM METABISULFTE • PAYRUM FRICRANCE • TOLUENE-25-DJAMINE •AMINOPHEVOL • ASPOREIC ACID • TETRASODIUM GLUTAMATE DIAC-ETATE • HYDROXYBENZOMORPHOLINE • XANTHAN GUM •HYDROXYETH 3,4-METH LE EDIOXVANLINE HOL • NLN-BIS(2-HYDRONIETHILH, PHENYLEMEDIAMINE SULFATE •SODUM HALLAONATE » THOGLYCERN • CITRIC)

Individual shades vary, please see package for details.
 

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

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Rated 4 out of 5 by from Does the job Not 100% great coverage. Gives good shine and true to level and tone.
Date published: 2024-03-17
Rated 5 out of 5 by from Base bump I loved using this for a base bump!! I applied their 8n to the roots on dry hair for 20 mins and used the related 9 vol. then we washed and blow dried before doing a bright blonde highlight touch up. Definitely an extra step but it was so worth it for this particular client. Lifts up to 1.5 levels. Perfect for what I was going for!
Date published: 2024-03-17
Rated 5 out of 5 by from Beautiful blonde This blonde is so so pretty. Lifts perfectly. Easy to use, perfect consistency. My clients are thrilled. I already picked p more. Blonde is beautiful. If done right. Happy camper I am…
Date published: 2024-03-17
Rated 5 out of 5 by from Gorgeous color Loved using this Dia Demi perm color. It is true to its name 6N. It covered the gray nicely, softened them. I'm looking forward to trying some more of their colors. It's also 1-1.5 , so you get a bit more out of the color. Definitely will be buying again.
Date published: 2024-03-17
Rated 5 out of 5 by from The color Has great staying power. I recently tried the L'Oreal Professional Dia Color Fundamental 8/8N Light Blonde hair color, and I must say I am extremely impressed with the results. The application process was straightforward, and the color developed beautifully. The light blonde shade turned out exactly as I had hoped, giving my hair a natural-looking, sun-kissed appearance. What I love most about this hair color is that it didn't damage my hair; in fact, it left it feeling soft and silky. The color has great staying power and has not faded even after several weeks. I have received numerous compliments on my new hair color, and I couldn't be happier with the results. Overall, I highly recommend L'Oreal Professional Dia Color Fundamental 8/8N Light Blonde to anyone looking to achieve a gorgeous, light blonde shade without compromising the health of their hair
Date published: 2024-03-15
Rated 5 out of 5 by from Good coverage I typically don't use demi for my gray coverage clients but I was pleasantly surprised by the gray coverage. I was able to melt a highlighting service and blend gray in one step. Leaves the hair with great shine
Date published: 2024-03-14
Rated 3 out of 5 by from Nice shine Beyond the shine and the true to tone color, this was not my favorite product from DIA. My client only has about %25 gray and this claims it has about 75% gray coverage. Well it did about zero.
Date published: 2024-03-14
Rated 4 out of 5 by from I love the consistency A little goes a long way and the tone was absolutely perfect for a root tap. Highly recommend.
Date published: 2024-03-14
Rated 4 out of 5 by from Nice shine,Grey blending I normally use Paul Mitchell's demi color. I would say this compares well. It has nice shine and does a good job with some grey blending Would work well as a subtle lowlight when foiling Also process quickly in 20 minutes
Date published: 2024-03-14
Rated 5 out of 5 by from Incredible coverage & pigment! This color had incredible coverage & pigment! I highly recommend it for your grey clients! Love the creamy consistency & range of shades!
Date published: 2024-03-14
Rated 5 out of 5 by from Love L'Oreal always killing it in the color game. Excited to use this more
Date published: 2024-03-14
Rated 4 out of 5 by from Great Demi permanent color This product is really nice. I like the consistency of this. I was able to put this on someone who had about 20% gray. And it was great at blending the hair color to the highlights. I really really like the smell as well. it wasn't as strong as potent as other brands that I have used I highly recommend.
Date published: 2024-03-14
Rated 4 out of 5 by from Good gray coverage Was a little darker that I anticipated Loved it was ammonia free Easy to apply and mix Can't give any more info on durability since it's only been a week
Date published: 2024-03-14
Rated 5 out of 5 by from I would repurchase again and try more shades! Consistency wasn't too thick or thin, applied well, great coverage, hair doesn't feel damaged.
Date published: 2024-03-14
Rated 5 out of 5 by from It's a yes for me I loved it it gave me the coverage I was looking for I added some gray drops and make it 85/90% gray coverage and the shine afterwards
Date published: 2024-03-14
Rated 5 out of 5 by from Definitely buying this again! Great consistency, easy to work with amazing blending coverage love the shine! Highly recommended
Date published: 2024-03-14
Rated 5 out of 5 by from Would definitely use this line This is a nice creamy product that was easy to use. I use it to tone highlights. It is a nice consistency. It covers well and lasts long. I feel like it can tone and cover well. Not a great gray coverage though for the thicker grays
Date published: 2024-03-14
Rated 5 out of 5 by from Loved this color! I used this as a glaze over a medium blonde & it was perfect. Didn't go muddy or anything crazy. Just nice and pretty! Very shiny & easy to work with!
Date published: 2024-03-14
Rated 4 out of 5 by from Easy to use and quick! Easy to use and processes quickly which is great for touch up's! Perfect for root tapping to blend after a highlight.
Date published: 2024-03-14
Rated 4 out of 5 by from I like it It had nice coverage not too warm or too coool and leaves the hair feeling nice and shiny
Date published: 2024-03-14
Rated 5 out of 5 by from Great coverage I was very shocked at the grey coverage, left hair very shiny.
Date published: 2024-03-14
Rated 5 out of 5 by from Amazing color This color was absolutely amazing! It works great on any hair. I think the product is great without damaging your hair.
Date published: 2024-03-14
Rated 3 out of 5 by from Beautifully average I wanted to love this, yet was disappointed in the outcome of the color and what it did to the hair. Disappointed in the quality after using so many other higher quality product lines from L'Oréal. While this product did it's job it fell short in how it colored and protected the hair during the coloring process. *product provided in exchange for honest review.
Date published: 2024-03-14
Rated 5 out of 5 by from Great coverage It's a great alternative to permanent color. I loved it to root shadow my client. Great gray coverage.
Date published: 2024-03-14
Rated 5 out of 5 by from Amazing color "I received these products for free from brand(s) in exchange for my honest review." I love this hair toner color gloss. It provides amazing color results and leaves your hair looking better than before and healthier. It enhances the overall color results and It provides it with a high gloss shine. The demi permanent hair color is perfect after a highlight application to give a natural color look that leaves the hair soft and doesn't feel stripped of the hair's natural oil. It actually smoothes down the cuticle leaving it looking better than ever before. This is super easy to apply as a color refresh or a bleach application. You could easily use it right in the shower or simply rinse in the sink. It covers any unwanted "brassiness" you might have in your hair and the best thing is that it is completely gentle and not harsh at all. I absolutely love it. I highly recommend this fabulous product!
Date published: 2024-03-14
Rated 3 out of 5 by from Great color! I love the consistency and coverage i get with Dia Color. Great new formula
Date published: 2024-03-14
Rated 5 out of 5 by from Amazing First time trying this and I loved the coverage it gave my clients. The color payoff is amazing and the shade is true to tone. Definitely trying more shades
Date published: 2024-03-14
Rated 5 out of 5 by from Great product I used this color line for the first time and the color came out great. I loved the 20 minute processing time. The product left the hair feeling smooth and looking shiny and beautiful. It didn't have a strong smell which was fantastic. I will definitely be using this color line in the future.
Date published: 2024-03-14
Rated 5 out of 5 by from Great Option for Moderately Graying Hair I used this color on a client with about 45% gray hair. It covered pretty well and I liked that it didn't give off heavy chemical smells. It didn't stain her scalp and it was true to tone.
Date published: 2024-03-14
Rated 5 out of 5 by from Beautiful color I love That this color 6n doesn't look mousey like a greenish musty look. It's a very pretty middle dark blonde/ light brown. I mixed this with the developer provided for their line, and applied it at my clients root for a root smudge
Date published: 2024-03-14
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