iNOA Ammonia Free Permanent Hair Color

iNOA Ammonia Free Permanent Hair Color is rated 4.5 out of 5 by 625.
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What It Is

iNOA is a certified vegan, ammonia-free permanent hair color with patented Oil Delivery System technology and an oil-based formula, offering 3 boosters and 91 intermixable shades*, up to three levels of lift, gentle 100% grey coverage and all-over color application, suitable for double-process services. 

*Excludes iNOA Intense Reds (Carmilane™, Rubilane™, and DM5 special technologies), which should not be intermixed with any shades aside from iNOA Clear.

What It Does

• Provides 100% multidimensional grey coverage with long-lasting results.

• Leaves hair visibly healthier and 48% shinier**.

• Offers an odorless, no-drip formula for comfortable and easy application.

• Maintains hair pattern and helps improve porosity.

**vs. unwashed, uncolored hair

What Else You Need to Know

• 1:1 mixing ratio with iNOA Oil Developer (10, 20, or 30 volume). Do not use with other developers.

• 35-minute processing time.

• Easy mixing, application, and rinsing.

• Fragrance free.

• For all hair formations.

Preparation:

• Measure 2.1 oz./60 g. of iNOA Oil Developer (10-, 20-, or 30-volume) into an iNOA measuring cup or iNOA doser for accuracy.

• Add 1 tube (2.1 oz./60 g) of iNOA hair color.

• Mix together until a smooth, creamy texture is obtained. Application On dry hair, mist Metal Detox Pre-Treatment Spray on each hair section and apply iNOA formula with a brush. Development time: 35 minutes

Technical Rules for Coverage:

• Up to 70% white hair: Mix chosen target shade with iNOA Oil Developer 10-/20-/30-vol. Apply and process 35 min.

• Between 70% and 100% white hair: If the chosen target shade is warm, mix ½ tube of the chosen target shade + ½ tube of the Gold Natural shade at the same level. If the chosen target shade is cool, mix ½ tube of the chosen target shade + ½ tube of the Natural shade at the same level. If looking for deeper or more opaque coverage, mix ½ tube of the chosen target shade + ½ tube of the Extra Coverage Natural shade at the same level. For midlengths and ends, use target shade only. Development time: 35 min.

Rinsing:

• When development time is complete, thoroughly rinse color from the hair and shampoo once with iNOA Post-Color Shampoo and once with Metal Detox Shampoo to pro guarantee your color result. Follow with Metal Detox Mask.

Take through with Dia Light:

• To best preserve the integrity of the hair, benefiting from Dia Light’s unique acidic pH technology. The take-through time will depend on the desired end result.

• Slight or moderate color change: take through for the final 10 minutes of iNOA development, using 9-volume Diactivateur.

• Dramatic color change: take through for the final 20 minutes of iNOA development, using 9-volume Diactivateur.

Take through with iNOA:

• On virgin hair only. The take-through time will depend on the desired end result.

• Slight color change: take through for the final 5 minutes of development time.

• Moderate color change: take through for the final 20 minutes of development time.

• Dramatic color change: take through immediately.

PARAFFINUM LIQUIDUM/MINERAL OIL/ HUILE MINERALE • AQUA/WATER/EAU • ETHANOL- AMINE • COCO-GLUCOSIDE • SODIUM LAURYL SULFATE • PEG-40 HYDROGENATED CASTOR OIL • HYDROXYPROPYL GUAR • TOLUENE- 25-DI- AMINE • HYDROXYBENZOMORPHOLINE • SODI- UM METABISULFITE • EDTA • HYDROXYETH- YL-34-METHYLENEDIOXYANILINE HCL • NN-BIS(2-HYDROXYETHYL)-p-PHENYLENEDI- AMINE SULFATE • ASCORBIC ACID • m-AMINO- PHENOL • 2-AMINO-3-HYDROXYPYRI- DINE • THIOGLYCERIN. FIL. T292643/1.

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

Click to see more details.

Rated 5 out of 5 by from Great color This has some of the best coverage I’ve ever worked with. It leaves grays covered and leaves the hair looking so soft and shiny. I would definitely recommend to another stylist.
Date published: 2024-12-15
Rated 4 out of 5 by from Overall good hair dye This hair dye works really well. I noticed that it definitely added shine to the hair and also the consistency of the formula is very spreadable so because of that I feel a tube of color will give you more bang for your buck since it stretches out further. It has a very mild to no odor probably since it is ammonia free. I would definitely purchase and use again. I used the color 6N and the color was very gorgeous however the one thing I will say is that it didn't fully 100% cover grey hairs. However in my case I liked the results it gave my client because it was a dimensional looking color but it might not be for you if you are looking for something with full coverage. Either that or you would need to formulate the color differently to get that 100% coverage
Date published: 2024-12-15
Rated 5 out of 5 by from Beautiful! iNOA No Ammonia Permanent Hair color is a good go to for consistent beautiful color. It is easy to apply with good consistency. The results are true to color. It smells good. I will continue to use this color line. It’s a keeper!
Date published: 2024-12-15
Rated 5 out of 5 by from True to tone! I got this product for free in exchange for my review. This color was extremely creamy, spread across the hair like butter, super easy to apply and mix. The color didn't get chunky when mixing, like some color lines do. It was true to color, very shiny. As the color was worn and washed it faded very little, but it still was true to tone. Didn't burn my eyes when applying or my clients for those with sensitive eyes and skin.
Date published: 2024-12-14
Rated 5 out of 5 by from Great consistency Love the creamy consistency. Makes it easy to apply. Great grey coverage.
Date published: 2024-12-14
Rated 4 out of 5 by from Lasting color Consistancy is ok. I'm use to using a gel form. But it does work . Love how the color turns out .
Date published: 2024-12-13
Rated 5 out of 5 by from Love I love this color. It’s my go to! I love how shiney and healthy after a color service it makes. Also all while keeping great coverage
Date published: 2024-12-13
Rated 5 out of 5 by from Worth trying put something new Beautiful even results . Smells good and my hands didn't break out so that is great.
Date published: 2024-12-12
Rated 5 out of 5 by from Love I used the 6N I love that color. Covers beautifully. Leaves hair so side
Date published: 2024-12-12
Rated 5 out of 5 by from Love Love this product! It has good color pay off and very shiny i definitely recommend it
Date published: 2024-12-12
Rated 5 out of 5 by from Wow Very smooth application and color was very natural looking.
Date published: 2024-12-12
Rated 5 out of 5 by from Love it Love the new reds and violets they have . The shine is amazing and for my red clients Inoa reds last for long time
Date published: 2024-12-11
Rated 4 out of 5 by from Huge difference I really like this color line, but the grey coverage is not as good as other color lines. Super pretty, not brassy but not my favorite.
Date published: 2024-12-11
Rated 5 out of 5 by from Love! [Employee of saloncentric] So far I am loving Inoa. I am slowly switching over to their color and I love the coverage and shine it gives. I am very happy it’s vegan and no ammonia. I will continue to use this color!
Date published: 2024-12-04
Rated 5 out of 5 by from Love it! I have switched all of my coppers to this line. It’s rich and consistent. And I love that you don’t have to balance with a neutrals. It covers grey flawlessly and holds true to tone throughout the duration of the clients appointment times until they’re back in my chair again.
Date published: 2024-11-30
Rated 3 out of 5 by from coverage good but more brassy and itchy I am using this one for a while , but I am not completely happy because it causes itchiness, so many of my clients feel it and I need to change their color.
Date published: 2024-10-28
Rated 5 out of 5 by from Loved it, I may have to switch my color line! Tried this product for the first time on a client that's having allergy/sensitivity issues. She's got resistant greys and this covered perfectly with no issues. My client said it even made her hair feels softer and healthier than ever.
Date published: 2024-10-14
Rated 5 out of 5 by from great grey coverage! I had to make the switch from Redken chromatics to now exclusively Inoa it was a little bit of a learning curve with levels being darker but i understand now and really appreciate the coverage on grey stubborn hair. the shine i get is awesome. I also appreciate when its on sale! i am definitely a fan!!
Date published: 2024-10-11
Rated 5 out of 5 by from Great product. The inoa line is a great gray coverage line.
Date published: 2024-10-09
Rated 5 out of 5 by from Shiney hair Love this product but would love to see some educational support for it . Covers well but leave it on more like 40 min than 30 min
Date published: 2024-10-08
Rated 5 out of 5 by from I received exactly what I was expecting! Exactly what I needed. Delivered the colored as expected of the product.
Date published: 2024-09-25
Rated 5 out of 5 by from Best of the best Amazing! Absolute best of the best! Same amazing results as Majirel but without the ammonia. Very gentle. Clients love it! 100% white coverage without ammonia
Date published: 2024-09-14
Rated 5 out of 5 by from Inoa review Best gray coverage permanent line I've ever use, when used properly!
Date published: 2024-08-07
Rated 4 out of 5 by from No harsh scent Good coverage without a harsh smell or scalp tingle.
Date published: 2024-07-28
Rated 5 out of 5 by from the best this is my favorite 100% grey coverage. its creamy no irritation to clients scalp no harsh smells
Date published: 2024-05-25
Rated 1 out of 5 by from Hype I went all in when I fell yet again for the Loreal's many promise's about this product. Many of my Clients didn't like it and some it even irritated their scalp. So over the course of a few years I then gave ALL of my Inoa to the Beauty School. 3 years later I had a call from a lady looking for someone who uses Inoa. She must have called a dozen Salons. I told her I can do her color for her and so I bought her color. She was happy, but she doesn't really live in my town full time. I bought a back up tube so now I have dead inventory again.
Date published: 2024-05-22
Rated 5 out of 5 by from my favorite haircolor brand this is without doubt the best hair color line out there. The hair looks brighter and healthier after applying this color.
Date published: 2024-05-19
Rated 5 out of 5 by from I switched from Chromatics I switched from Redken Chromatics and I love Inoa!! It is even better than Chromatics…AND Ican use my Chromatics developer! Score!!
Date published: 2024-05-02
Rated 5 out of 5 by from No ammonia-no burn I’m allergic to ammonia so this product is perfect. Works pretty well for my grays and white hairs .
Date published: 2024-04-24
Rated 5 out of 5 by from I will buy this again I love this Hair color. Used it on someone with sensitve skin and she had no reaction. I have purchased this again.
Date published: 2024-04-18
  • y_2026, m_6, d_17, h_12
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.46
  • cp_10, bvpage2n
  • co_hasreviews, tv_151, tr_474
  • loc_en_US, sid_loreal-professionnel-inoa-permanent-haircolor, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_saloncentric
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 9ms
  • reviews, product