Food For Soft Hydrating Shampoo

Food For Soft Hydrating Shampoo is rated 4.8 out of 5 by 370.
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What It Is

Matrix's Food For Soft Hydrating Shampoo, infused with avocado oil & hyaluronic acid, moisturizes while cleansing & removing excess oil without stripping the necessary moisture your clients' dry hair needs.

What It Does

Food for Soft Hydrating Shampoo targets your clients' dry hair and instantly transforms it for touchable soft results, providing 7x more moisture for up to 72 hours when used as a system of Food For Soft Shampoo, Conditioner, or Mask & Oil vs non-conditioning shampoo.

What Else You Need to Know

• Food For Soft is a professional hydrating haircare range that targets dry hair and instantly transforms it for touchable soft results.

 

• Food For Soft is suitable for all dry, porous hair types and textures. It is infused with avocado oil, which can add lightweight moisture, and hyaluronic acid, a known humectant that provides moisture and can retain a balance of lipids and proteins.

 

• Food For Soft can be used on 100% human hair extensions in which the cuticle has not been altered from its original state prior to purchase. Apply product to the human hair portion of the weft only avoiding any points of adhesion.

 

• Food For Soft is suitable for color-treated hair and can be used from that point on and at home between coloring appointments. This product features a fragrance with top notes of toffee, hawthorn, and freesia.

Apply a quarter size amount of product, lather and rinse. In case of contact with eyes, rinse them immediately. Follow with Conditioner or Treatment Mask & oil

aqua / water / eau, sodium laureth sulfate, sodium lauryl sulfate, cocamidopropyl betaine, sodium chloride, glycol distearate, hexylene glycol, parfum / fragrance, cocamide mea, citric acid, sodium benzoate, sodium hydroxide, dimethicone, carbomer, coco-betaine, salicylic acid, guar hydroxypropyltrimonium chloride, menthol, amodimethicone, glycerin, persea gratissima oil / avocado oil, linalool, trideceth-10, benzyl salicylate, benzyl alcohol, coumarin, peg-100 stearate, steareth-6, sodium hyaluronate, limonene, trideceth-3, phenoxyethanol, fumaric acid, acetic acid, tocopherol, helianthus annuus seed oil / sunflower seed oil, rosmarinus officinalis leaf extract / rosemary leaf extrac​t

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

Click to see more details.

Rated 4 out of 5 by from Nice shampoo Smells good, Lathers nicely, and leaves hair feeling super soft and manageable!
Date published: 2023-05-09
Rated 4 out of 5 by from Soft hair! My hair literally felt softer after one use with this line. I used the shampoo along with the conditioner and leave in oil. It lathered really nice and didn't have to use a lot of product. The only reason I didn't give it 5 stars is because I don't love the scent.
Date published: 2023-05-09
Rated 5 out of 5 by from It Really Works I really liked the Food For Soft Line. The shampoo made my hair feel clean had a nice smell. It started off with a weak smell but as my hair dried the smell became more fragrant. And it really made my hair softer.
Date published: 2023-05-09
Rated 5 out of 5 by from Actually feels soft All of the Food for soft products actually feel soft coming out of their containers. They smell soft and clean like Spring. They soften the hair so beautifully. I will definitely purchase the Food for soft line for the salon
Date published: 2023-05-09
Rated 5 out of 5 by from Love the product, but not the smell. This shampoo made the hair so soft. You could totally tell right after rinsing. The only thing I didn't love about it was the smell. It has a slight baby powder fresh smell to it that the other products in the line don't have. Great shampoo. Does what it says. I would definitely recommend to anyone with dry or brittle hair needing some life back into it. But I would love a different scent—more like the deep conditioner or oil.
Date published: 2023-05-08
Rated 4 out of 5 by from Smells nice I like this shampoo. It makes my hair very soft and healthy. My only qualm is that it's not sulfate free, so not entirely safe for colors.
Date published: 2023-05-08
Rated 5 out of 5 by from Obsessed Not only do these products are smell delicious they leave your hair feeling so soft and shiny. I really like the consistency of the mask and that you only need to leave it on 3-5 minutes to get results.
Date published: 2023-05-08
Rated 4 out of 5 by from Hair feels so soft Definitely makes hair softer and smooth! Has a Great lather, and smells fresh!
Date published: 2023-05-08
Rated 5 out of 5 by from AMAZING!! I don't know what to say besides it's AMAZING! Has a lot of suds, the smell, the hair feels so soft even just after the shampoo. Don't walk, RUN to try this line!
Date published: 2023-05-08
Rated 5 out of 5 by from Nice Light scent, lathers well, leaves hair soft, shiny and manageable.
Date published: 2023-05-08
Rated 4 out of 5 by from Soft lather Overall, this is a nice shampoo. The lather is pretty light, I would not say it's a thick luxurious lather. It begins the job of detangling and softening the hair while still getting it nice and clean.
Date published: 2023-05-08
Rated 5 out of 5 by from New fav! I absolutely loved this whole line! Shampoo and conditioner are amazing! Very hydrating but not overly hydrating where you would end up greasy looking. Great for right after lightening services. The mask was amazing for super dry hair to give it that extra hydration and made it so easy to brush through afterwards. The oil was also hydrating and smoothing but not too heavy!
Date published: 2023-05-08
Rated 4 out of 5 by from Love the product I really liked this product I do feel like the hair gets oily a little faster than usual but over all make the hair feel great
Date published: 2023-05-07
Rated 5 out of 5 by from Great This whole line smells amazing. My only complaint would be that it is a little heavy so when styling there wasn't as much volume but it was softer and smoother. Frizz also decreased with only one use.
Date published: 2023-05-07
Rated 5 out of 5 by from WOW! This shampoo is amazing! The scent is divine and it really nourished my locks without being heavy or greasy! Combined with the conditioner, this product line is seriously awesome!
Date published: 2023-05-07
Rated 5 out of 5 by from Lovely Shampoo This shampoo is great. It leaves hair feeling soft and smooth. It also has a pleasant smell.
Date published: 2023-05-07
Rated 5 out of 5 by from Lime green shampoo bottle!!! The packaging alone would make me want to buy this shampoo!!! It smells amazing and lathers 🧼 really well! The avocado oil and all the moisture it gives is really great, definitely recommend!!!
Date published: 2023-05-05
Rated 4 out of 5 by from Love the way my hair feels Got this as a sample. I LOVE the smell of this product line. You feel a difference in the hair just use this shampoo even before you use the conditioner or mask! You only need a very small amount out this shampoo otherwise you are wasting it. It soaps up a lot! Make the hair feel in better condition in one shampoo but doesn't weigh the hair down. This is a fantastic addition to the matrix line! Will definitely adding this to my retail inventory at the salon.
Date published: 2023-05-04
Rated 5 out of 5 by from Matrix Food For Soft Shampoo This shampoo and conditioner are amazing. I have a 13-year-old who has fine, thick hair. She struggles with finding a shampoo and conditioner that does not leave her hair looking greasy within the same day. This shampoo and conditioner not only smell's great it makes her hair so soft. Her hair was not greasy right away, even when she woke up the next morning it looked great.
Date published: 2023-05-03
Rated 5 out of 5 by from So rich ! Love how soft it leaves my hair and it smells amazing !
Date published: 2023-05-03
Rated 5 out of 5 by from Cleaning with moisture Omg when im telling that the smell and lather of this shampoo is beyond known im being honest about it. My new very favorite and also my clients!!
Date published: 2023-05-03
Rated 5 out of 5 by from Adding to my rotation! I recently received Matrix Food For Soft Shampoo in exchange for my honest review and I feel so grateful that I did! I don't know if I would have purchased this product without having received it for free first, but I am so glad it found its way to me! The packing is so so cute. I love the colors they chose and it's giving me like 90's teen nostalgia. The smell alone is reason enough to repurchase. It's a nice thick lather, leaves my hair feeling not overly stripped, but still clean. This is one of the least stripping shampoos I've used, where I'm not urgently reaching for my conditioner bottle in the shower thinking to myself quick get this mop some moisture STAT. It's a really good product I thought I was going to let my girls keep this one for their hair because they also love the "pretty" packaging and "yummy"scent, but it might just need to be shared amongst us because I find myself still reaching for it. My oldest daughter has THICK curly hair that is a job in itself to brush through and handle, but this line has made the job noticeably easier and those curls even cuter than normal.
Date published: 2023-05-03
Rated 5 out of 5 by from Could have chosen a better name Don't care too much for the name of it, but I know the Matrix brand carries a strong reputation. I do love the color scheme! So fun. The smell of the shampoo is so nice, the lather was perfect. It did feel "soft". Moisturized my thick frizzy hair well. Highly recommend.
Date published: 2023-05-03
Rated 5 out of 5 by from Good shampoo Good shampoo! Left my hair nice and clean. Suds up good. Smells good as well.
Date published: 2023-05-03
Rated 5 out of 5 by from Wow! Soft. The smell. The results. Amazing all around!
Date published: 2023-05-03
Rated 5 out of 5 by from Soft Hair Soft hair that smells amazing! Great lather, rinses clean and smells amazing! My teenager loves it too.
Date published: 2023-05-02
Rated 5 out of 5 by from Amazing quality hair care line I have used other matrix products but this one has easily become one of my favorites. The whole line is incredible and just after 1 week of use I've noticed a difference in the quality of my hair.
Date published: 2023-05-02
Rated 5 out of 5 by from Works great As someone who colors my hair often doesn't strip to much color out and smells great
Date published: 2023-05-02
Rated 5 out of 5 by from Silky smooth hair Loved the smell. Not too heavy but enough to Moisturize
Date published: 2023-05-02
Rated 5 out of 5 by from Shampoo I loved the sample that I was able to trial. The shampoo is great, I loved the scent. This shampoo is great for all hair types. It did a great job cleansing.
Date published: 2023-05-02
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