Food For Soft Hydrating Shampoo

Food For Soft Hydrating Shampoo is rated 4.8 out of 5 by 370.
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What It Is

Matrix's Food For Soft Hydrating Shampoo, infused with avocado oil & hyaluronic acid, moisturizes while cleansing & removing excess oil without stripping the necessary moisture your clients' dry hair needs.

What It Does

Food for Soft Hydrating Shampoo targets your clients' dry hair and instantly transforms it for touchable soft results, providing 7x more moisture for up to 72 hours when used as a system of Food For Soft Shampoo, Conditioner, or Mask & Oil vs non-conditioning shampoo.

What Else You Need to Know

• Food For Soft is a professional hydrating haircare range that targets dry hair and instantly transforms it for touchable soft results.

 

• Food For Soft is suitable for all dry, porous hair types and textures. It is infused with avocado oil, which can add lightweight moisture, and hyaluronic acid, a known humectant that provides moisture and can retain a balance of lipids and proteins.

 

• Food For Soft can be used on 100% human hair extensions in which the cuticle has not been altered from its original state prior to purchase. Apply product to the human hair portion of the weft only avoiding any points of adhesion.

 

• Food For Soft is suitable for color-treated hair and can be used from that point on and at home between coloring appointments. This product features a fragrance with top notes of toffee, hawthorn, and freesia.

Apply a quarter size amount of product, lather and rinse. In case of contact with eyes, rinse them immediately. Follow with Conditioner or Treatment Mask & oil

aqua / water / eau, sodium laureth sulfate, sodium lauryl sulfate, cocamidopropyl betaine, sodium chloride, glycol distearate, hexylene glycol, parfum / fragrance, cocamide mea, citric acid, sodium benzoate, sodium hydroxide, dimethicone, carbomer, coco-betaine, salicylic acid, guar hydroxypropyltrimonium chloride, menthol, amodimethicone, glycerin, persea gratissima oil / avocado oil, linalool, trideceth-10, benzyl salicylate, benzyl alcohol, coumarin, peg-100 stearate, steareth-6, sodium hyaluronate, limonene, trideceth-3, phenoxyethanol, fumaric acid, acetic acid, tocopherol, helianthus annuus seed oil / sunflower seed oil, rosmarinus officinalis leaf extract / rosemary leaf extrac​t

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

Click to see more details.

Rated 5 out of 5 by from Super Hydrating Shampoo I love how soft this makes my hair. My hair is fine in texture and usually gets weighed down but this shampoo moisturizes without weighing it down.
Date published: 2026-06-19
Rated 5 out of 5 by from Love this for my think, fine, straight hair I absolutely adore how this shampoo and conditioner make my fine, straight hair feel. Despite having a lot of hair, it tends to get weighed down easily, but this product works wonders. Not only does it effectively detangle my hair, but it also has an amazing scent. I highly recommend it to anyone with fine hair.
Date published: 2026-06-09
Rated 5 out of 5 by from Love it Love the smell and really does make ur hair soft and shiny
Date published: 2026-05-26
Rated 5 out of 5 by from Highly Recommend I’ve been using this shampoo a lot lately in the shop and it’s been amazing on so many different hair types. It leaves the hair feeling soft and hydrated without weighing it down or making it feel oily. I’ve noticed such a difference in how smooth and healthy the hair feels, both on myself and on clients who’ve taken it home and started using it regularly. Plus, the smell is so good. Definitely one of those shampoos I keep reaching for behind the chair.
Date published: 2026-05-14
Rated 5 out of 5 by from Very cleansing of the scalp but not leaving it strip or dried.
Date published: 2026-05-08
Rated 5 out of 5 by from Absolutely loveee! After using the shampoo and conditioner my hair is super soft! I love the scent as well and is the only shampoo that doesn’t give me any issues!
Date published: 2026-04-30
Rated 5 out of 5 by from my favorite Love love love this shampoo. The smell is great. It leaves hair nice and shiny and well hydrated. Definitely recommend to all my clients. Will keep purchasing in future.
Date published: 2026-04-28
Rated 5 out of 5 by from hydrating Really enjoy this entire product line. I use this line at home and in my shop. This shampoo is my favorite hydrating shampoo and works very well on curly hair.
Date published: 2026-04-28
  • y_2026, m_6, d_21, h_12
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.46
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  • co_hasreviews, tv_128, tr_242
  • loc_en_US, sid_matrix-food-for-soft-hydrating-shampoo, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
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  • reviews, product