Food For Soft Rich Hydrating Treatment Mask

Food For Soft Rich Hydrating Treatment Mask is rated 4.9 out of 5 by 319.
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16.9 oz.
#P2451705
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What It Is

Matrix's Rich Hydrating Treatment Mask, infused with avocado oil + hyaluronic acid, is designed for your clients with dry and brittle hair.

What It Does

Rich Hydrating Treatment Mask, infused with avocado oil & hyaluronic acid, replenishes hydration in even your clients' driest & most porous hair, making it ideal for every wash. Food For Soft provides 7x more moisture for up to 72 hours when used as a system of Food For Soft Shampoo, Conditioner, or Mask & Oil vs non-conditioning shampoo.

What Else You Need to Know

• Food For Soft is a professional hydrating haircare range that targets dry hair and instantly transforms it for touchable soft results.

 

• Food For Soft is suitable for all dry, porous hair types and textures. It is infused with avocado oil, which can add lightweight moisture, and hyaluronic acid, a known humectant that provides moisture and can retain a balance of lipids and proteins.

 

• Food For Soft is suitable for color-treated hair and can be used from that point on and at home between coloring appointments.

 

• Food For Soft can be used on 100% human hair extensions in which the cuticle has not been altered from its original state prior to purchase. Apply product to the human hair portion of the weft only avoiding any points of adhesion.

 

• This product features a fragrance with top notes of apricot, spices, and osmanthus

• Following Shampoo, apply treatment mask from mid lengths to ends and leave on 3-5 minutes. Rinse. In case of contact with eyes, rinse them immediately. Follow with oil.

 

• Tap the side or open the jar to get every last drop!

AQUA / WATER / EAU • CETEARYL ALCOHOL • GLYCINE SOJA OIL / SOYBEAN OIL • BEHENTRIMONIUM CHLORIDE • PARFUM / FRAGRANCE • ISOPROPYL ALCOHOL • GLYCERIN • PHENOXYETHANOL • DILAURYL THIODIPROPIONATE • HEXYL CINNAMAL • PERSEA GRATISSIMA OIL / AVOCADO OIL • CHLORHEXIDINE DIGLUCONATE • LINALOOL • SODIUM HYALURONATE • BUTYL METHOXYDIBENZOYLMETHANE • CITRIC ACID • TOCOPHEROL • HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL • ROSMARINUS OFFICINALIS LEAF EXTRACT / ROSEMARY LEAF EXTRACT

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

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Rated 5 out of 5 by from 10/10 highly recommend Matrix Food For Soft Rich Hydrating Treatment is amazing! It smells so good — clean and fresh without being overpowering. The texture feels rich and creamy, and it leaves my clients hair super soft and smooth without weighing it down. When using the treatment my clients hair feels hydrated, healthy, and easy to manage after using it. Definitely one of my favorite deep conditioning treatments on the market!
Date published: 2025-10-30
Rated 5 out of 5 by from Buy it! Best mask I have used. Smells great and leaves the hair feeling refreshed and super easy to comb out tangles from teasing.
Date published: 2025-10-23
Rated 5 out of 5 by from Best mask on the market. This mask is the best thing to chocolate. It brought back my damaged hair to a soft moisture texture after using 2 times in a week. It’s a not everyday deep conditioner.. Only use 1 or 2 times a week. I absolutely love this mask.
Date published: 2025-10-12
Rated 5 out of 5 by from Smells great Tried this while this was on sale and I really like it, and it's lasting me a long time because it's a very concentrated rich product but doesn't weigh my fine haired baddies down
Date published: 2025-09-01
Rated 5 out of 5 by from Obsessed !! Did wonders for my hair
Date published: 2025-08-20
Rated 5 out of 5 by from best mask ever!! i have over processed, vivid hair and was dying to find something that made me hair feel soft again. got this while on sale and it was the BEST impulse buy i’ve ever made. instantly felt a difference even before i rinsed it out.
Date published: 2025-08-06
Rated 5 out of 5 by from Must have This conditioner is the best for a good deep condition I live using it for my clients
Date published: 2025-07-18
Rated 5 out of 5 by from Amazing results with this mask This mask is my favorite go to mask for hydration. The avocado oil in this mask makes my hair feel so soft!!
Date published: 2025-07-17
Rated 5 out of 5 by from Amazing!!! This mask is the absolute best!!!! Highly recommend!
Date published: 2025-07-07
Rated 5 out of 5 by from Soft and Manageable Great results with this gentle yet effective line. Leaves hair soft and manageable.
Date published: 2025-06-29
Rated 5 out of 5 by from Silky hair goals achieved Leaves hair feeling so soft and silky. I love to use this on my highlight clients
Date published: 2025-06-17
Rated 5 out of 5 by from Amazing! Absolutely love this mask! So hydrating, smells so good! Will definitely keep this in my line up!
Date published: 2025-06-11
Rated 5 out of 5 by from Great hair mask This hair mask smells great! It leaves your hair so soft and smooth.
Date published: 2025-06-11
Rated 5 out of 5 by from Consistency This leaves my hair feeling brand new. I have been using this product for over two years and will never let go
Date published: 2025-05-20
Rated 5 out of 5 by from wonderful Absolutely amazing product on any hair type, moisturizes without weighing the hair down. Great for curls, also helps with super tangly, hard to manage hair.
Date published: 2025-04-30
Rated 5 out of 5 by from Amazing Makes hair very soft. Had to use the leave in oil to get the full effect. Loved the results and left my hair soft and silky.
Date published: 2025-04-18
Rated 5 out of 5 by from 10/10 Hands down my favorite mask yet! love everything from the smell to the shine!
Date published: 2025-04-15
Rated 5 out of 5 by from Great Product I use this product in my salon and my home. My kids love it their hair is dry and it is perfect for them. I love this product
Date published: 2025-03-21
Rated 5 out of 5 by from leaves the hair feeling rejuvenated! I use this on every single client of mine and I love it and so do they!
Date published: 2025-03-11
Rated 5 out of 5 by from so soft !! 100/10 recommend this mask leaves it so soft I apply a quarter size on each client before blow dry leaves it soft and everyone loves the scent
Date published: 2025-02-26
Rated 5 out of 5 by from Amazing! Absolutely love this stuff! I use the whole line and my client's love it too!
Date published: 2025-01-27
Rated 5 out of 5 by from Fantastic product! Love this Matrix conditioner! It really leaves my clients hair manageable and silky soft! I will always keep this on my shelf
Date published: 2025-01-07
Rated 5 out of 5 by from Current fave hair mask!! I’ve never been fond of Matrix’s color line, but I’m absolutely obsessed with their hair care products and this takes the cake for me. It’s buttery, smells amazing, and definitely nourishes dry hair! The price point is great and my clients love the results.
Date published: 2025-01-05
Rated 5 out of 5 by from Great for Deep Conditioning I love using this treatment mask for deep conditioning treatments. It always leaves my clients with soft, silky hair and a smile on their faces!
Date published: 2024-12-15
Rated 4 out of 5 by from Budget friendly mask that does the job Love this mask for my clients and myself! I can definitely feel the hydration with this mask.
Date published: 2024-12-04
Rated 5 out of 5 by from Number 1 selling in my salon This is my number one selling product in my salon. It doesn’t weigh the hair down but is so hydrating.
Date published: 2024-10-21
Rated 1 out of 5 by from Disappointed. Basically this hair mask formula broke off my hair and caused a huge bald spot in the middle of my scalp. Please be careful with this product.
Date published: 2024-10-16
Rated 5 out of 5 by from I love how this hair mask leaves my hair super soft and hydrating
Date published: 2024-09-30
Rated 5 out of 5 by from Amazing product for dry hair/medium to coarse The Matrix Food For Soft Rich Hydrating Treatment Mask is a standout product for anyone seeking deep hydration and nourishment for their hair. From the first use, you can feel the intense moisture it delivers, leaving your strands noticeably softer and smoother. Designed especially for dry and damaged hair, this mask works wonders on frizz and dryness without weighing the hair down. Its creamy, luxurious texture makes it easy to apply and distribute through the hair, ensuring even coverage from root to tip. One of its key highlights is how quickly it begins to work—just 5-10 minutes is enough to transform your hair, making it manageable and shiny. The scent is pleasant but not overpowering, which adds to the overall experience. After using this mask consistently, you’ll likely notice a significant improvement in your hair's texture and overall health. It pairs well with other Matrix products, but it can also be incorporated into any hair care routine with ease. Overall, if you're looking for a hydrating treatment that provides long-lasting softness, Matrix Food For Soft Rich Hydrating Treatment Mask is a fantastic option. It's ideal for those with dry, brittle hair in need of a boost. The mask delivers on its promises of nourishment and repair, making it well worth the investment.
Date published: 2024-09-22
Rated 5 out of 5 by from Great for dehydrated hair Extremely hydrating but not too heavy for fine hair
Date published: 2024-09-02
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