Food For Soft Rich Hydrating Treatment Mask

Food For Soft Rich Hydrating Treatment Mask is rated 4.9 out of 5 by 319.
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16.9 oz.
#P2451705
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What It Is

Matrix's Rich Hydrating Treatment Mask, infused with avocado oil + hyaluronic acid, is designed for your clients with dry and brittle hair.

What It Does

Rich Hydrating Treatment Mask, infused with avocado oil & hyaluronic acid, replenishes hydration in even your clients' driest & most porous hair, making it ideal for every wash. Food For Soft provides 7x more moisture for up to 72 hours when used as a system of Food For Soft Shampoo, Conditioner, or Mask & Oil vs non-conditioning shampoo.

What Else You Need to Know

• Food For Soft is a professional hydrating haircare range that targets dry hair and instantly transforms it for touchable soft results.

 

• Food For Soft is suitable for all dry, porous hair types and textures. It is infused with avocado oil, which can add lightweight moisture, and hyaluronic acid, a known humectant that provides moisture and can retain a balance of lipids and proteins.

 

• Food For Soft is suitable for color-treated hair and can be used from that point on and at home between coloring appointments.

 

• Food For Soft can be used on 100% human hair extensions in which the cuticle has not been altered from its original state prior to purchase. Apply product to the human hair portion of the weft only avoiding any points of adhesion.

 

• This product features a fragrance with top notes of apricot, spices, and osmanthus

• Following Shampoo, apply treatment mask from mid lengths to ends and leave on 3-5 minutes. Rinse. In case of contact with eyes, rinse them immediately. Follow with oil.

 

• Tap the side or open the jar to get every last drop!

AQUA / WATER / EAU • CETEARYL ALCOHOL • GLYCINE SOJA OIL / SOYBEAN OIL • BEHENTRIMONIUM CHLORIDE • PARFUM / FRAGRANCE • ISOPROPYL ALCOHOL • GLYCERIN • PHENOXYETHANOL • DILAURYL THIODIPROPIONATE • HEXYL CINNAMAL • PERSEA GRATISSIMA OIL / AVOCADO OIL • CHLORHEXIDINE DIGLUCONATE • LINALOOL • SODIUM HYALURONATE • BUTYL METHOXYDIBENZOYLMETHANE • CITRIC ACID • TOCOPHEROL • HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL • ROSMARINUS OFFICINALIS LEAF EXTRACT / ROSEMARY LEAF EXTRACT

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

Click to see more details.

Rated 5 out of 5 by from Holy Grail I absolutely love this mask. It leaves the hair super soft and manageable. It smells amazing and my clients love it
Date published: 2026-04-29
Rated 5 out of 5 by from 10/10 mask Food for soft mask of a great mask for amazing hydration! I love this line, smell, and it will continue to be my go to! Thanks Matrix!
Date published: 2026-04-29
Rated 5 out of 5 by from Amazing mask This Mask is super hydrating and I’m so happy I bought this product. The whole Matrix line of this is so good!
Date published: 2026-04-28
Rated 5 out of 5 by from Best mask I've been in the industry for a while and tried many masks. I was trying to find one that works with extensions. This is the best mask I've used so far and the price point is affordable. I hope they keep selling this because it doesn't get much better the hair feels great,soft, shiny, but not too heavy.
Date published: 2026-04-27
Rated 5 out of 5 by from so rich this has become my go-to deep conditioner. I love that it's so straight forward
Date published: 2026-04-27
Rated 5 out of 5 by from Best hydration mask for wavy hair If your wavy hair needs hydration every wash this is perfect to use instead of conditioner and it makes hair feel amazing. I have recommended it to so many clients and they all love it!
Date published: 2026-04-22
Rated 5 out of 5 by from ultimate hydration The best remedy for dry hair! Smells heavenly, melts into the hair for a luxurious detangling and hydrating experience. Revives curls, too!
Date published: 2026-04-20
Rated 5 out of 5 by from Great mask One of my favorite hair masks smells great and leaves the hair feeling very soft
Date published: 2026-04-20
Rated 5 out of 5 by from amazing amazing mask! really pushes the hydration into every hair strand. noticeable difference in only one use!
Date published: 2026-04-18
Rated 5 out of 5 by from Smell Smells so good. And makes my hair feel so soft. Great product. I use it in the shower and after
Date published: 2026-04-08
Rated 5 out of 5 by from amazing mask Great product, smells good and does what it says it will!!
Date published: 2026-03-26
Rated 5 out of 5 by from Amazing mask Love this mask so much! So moisturizing and so good for hair
Date published: 2026-03-23
Rated 5 out of 5 by from best hair mask This hair mask is my all time favorite. It makes any hair type so smooth and silky, it is literal magic!! Where we live is basically 100% humidity all the time and this mask absolutely helps lock in moisture to the hair and keep it smooth all day long.
Date published: 2026-03-14
Rated 5 out of 5 by from hydrating Ive repurchased 3 times. This hair mask is my favorite by far
Date published: 2026-03-01
Rated 5 out of 5 by from ❤️ Love This product is great for the client that needs s good boost of moisture!
Date published: 2026-02-26
Rated 5 out of 5 by from My Fav My go to deep conditioner for those who need a hydrating boost no to thick nor too watered down. Doesn’t leave the hair feeling heavy. Hair is left so soft & shiny!
Date published: 2026-02-11
Rated 5 out of 5 by from Wonderful. Absolutely love using matrix food for soft line. My clients also love it. Great under the steamer. Mae’s the hair super soft & silky. Great for hydration.
Date published: 2026-02-01
Rated 5 out of 5 by from amazing!! the smell is so amazing and makes the hair feel so soft.
Date published: 2026-01-28
Rated 5 out of 5 by from The best I love this product!! It is so hydrating for all hair types and not to heavy!
Date published: 2026-01-19
Rated 4 out of 5 by from great first impression I purchased this as well as the holiday set to test the entire food for soft line. For my first time using matrix products I’m obsessed. This item specifically stood out and I was eager to use it on clients.
Date published: 2026-01-15
Rated 5 out of 5 by from Amazing [Employee of saloncentric] I have bleached hair and this stuff actually makes my hair soft after I blow dry it.
Date published: 2026-01-11
Rated 5 out of 5 by from Great! I have bought this so many times and will continue to do so. It smells SO good and hydrates very well! Bonus you get a lot of product !
Date published: 2025-12-29
Rated 5 out of 5 by from Best mask ever I used Matrix Food For Soft and turned it into a color depositing conditioner and omg… my hair feels SO good. Super soft, hydrated, and shiny without feeling heavy. It left my hair feeling nourished and smooth, and the color deposited beautifully. Definitely a new staple in my routine.
Date published: 2025-12-16
Rated 5 out of 5 by from
Date published: 2025-12-13
Rated 5 out of 5 by from Smells great and makes my hair soft and manageable.
Date published: 2025-11-30
Rated 5 out of 5 by from Love the softness! It definitely helps with softening your hair!!! 10/10 highly recommend
Date published: 2025-11-29
Rated 5 out of 5 by from All my clients love it By far one of my favorite deep conditioning masks. It also smells completely amazing!
Date published: 2025-11-25
Rated 5 out of 5 by from Best hair mask for all hair types By far, the best hair mask on the market. Every client ends up calling me after their service asking me what I use on their hair at the bowl and insist on coming back and buying retail.
Date published: 2025-11-20
Rated 5 out of 5 by from 10/10 My ABSOLUTE FAVORITE hair mask right now! I have naturally kinky/coily hair, and this mask melts into my hair like butter. It cuts my conditioning and detangling time in half.
Date published: 2025-11-11
Rated 5 out of 5 by from Great for extensions/Dry hair! The one hair mask I can genuinely say I noticed a difference with. I like to use it after a clarifying shampoo or when my hair gets super dry.
Date published: 2025-11-08
  • y_2026, m_7, d_9, h_10
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.47
  • cp_2, bvpage2n
  • co_hasreviews, tv_106, tr_213
  • loc_en_US, sid_matrix-food-for-soft-hydrating-treatment-mask, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_saloncentric
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 9ms
  • reviews, product