Matrix
Alternate Action Clarifying Shampoo

Alternate Action Clarifying Shampoo is rated 4.8 out of 5 by 88.
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Alternate Action Clarifying Shampoo
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33.8 oz.
#P2264300
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What It Is

• Alternate Action Clarifying Shampoo is a formula that deep cleanses to help lift away product buildup without stripping natural oils.

• Purifies and refreshes hair to renew body and shine.

What It Does

Highly concentrated formulas developed to address the most common needs during color and chemical services.

What Else You Need to Know

• Removes buildup

• Non-irritating formula

• Preps for color correction

• Preps for perms & texturizing

• Apply to wet hair, lather and leave on for one minute.

• Rinse well.

• Repeat if necessary.

AQUA / WATER / EAU • SODIUM LAURETH SULFATE • COCO-BETAINE • SODIUM CHLORIDE • HEXYLENE GLYCOL • CITRIC ACID • COCAMIDE MEA • SODIUM BENZOATE • SODIUM HYDROXIDE • PARFUM / FRAGRANCE • DISODIUM EDTA • SALICYLIC ACID • HEXYL CINNAMAL • BENZYL ALCOHOL • BENZYL SALICYLATE • LINALOOL • HYDROXYCITRONELLAL • GERANIOL • CI 42090 / BLUE 1 • CI 19140 / YELLOW 5

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

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Rated 5 out of 5 by from Great products! I absolutely love this line. First of all, the clarifying shampoo, works great without over stripping the hair. My scalp felt clean. Instacure, I've actually started using this on myself daily, it fantastic. Also great and useful at the shampoo bowl. The no stain works great and gets rid of color stains beautifully. I would recommend all these products!
Date published: 2021-10-15
Rated 4 out of 5 by from Always a good one Never have issues with this clarifying shampoo. Personal opinion but I do not like the smell of this. Would rather it be different or unscented but that doesn't change the quality of the product
Date published: 2021-10-14
Rated 5 out of 5 by from Does the job This worked easily getting out hairspray build up from one of my weekly roller sets. The smell is nice too.
Date published: 2021-10-14
Rated 5 out of 5 by from Fave shampoo for clarifying My always go to for clarifying. Gentle yet effective
Date published: 2021-10-14
Rated 4 out of 5 by from Does the job. leaves my hair feeling clean and free of any buildup from leftover products.
Date published: 2021-10-14
Rated 5 out of 5 by from Favorite Clarifying Shampoo on the market Matrix Alternate Action Clarifying Shampoo is an amazing product. It's an essential on my back bar. So great for just a good deep clean without stripping hair of the natural oils or fading color. I've used this many times when I've had porous hair grab a bit too much and it's a life saver. Helps with flaky coated scalps perfectly! Alternate Action has a great lather and a wonderful clean scent. Clients always comment how great it smells.
Date published: 2021-10-14
Rated 5 out of 5 by from Love it! It smells so good and it cleans the hair throughly without leaving it super dry like other brands!!
Date published: 2021-10-14
Rated 4 out of 5 by from Strong clarifying shampoo This will get the job done if you need to clean the hair shaft. I do find it leaves the hair dry and will remove surface pigment, so be mindful about that.
Date published: 2021-10-08
Rated 5 out of 5 by from Filling treatment This helped my color tremendously. Everything went on so smooth. Hair felt so healthy.
Date published: 2021-10-08
Rated 5 out of 5 by from Lovely Very beneficial for product build up! I felt like it went deep without any harsh chemicals
Date published: 2021-10-08
Rated 5 out of 5 by from This is fantastic at removing build up. I used this to clarify extensions and it worked great. I also used it to remove some unwanted color, it did! The smell is great, I would recommend it.
Date published: 2021-10-08
Rated 5 out of 5 by from So good! This shampoo is sooo good! It's light and smells so good! Lathers well and makes hair feel clean and product free. Love this!
Date published: 2021-10-08
Rated 5 out of 5 by from THE BEST clarifying shampoo. This works amazing, smell is nice & it really feels like it gets all the buildup off the hair without over drying. Definitely one of my favs.
Date published: 2021-10-08
Rated 5 out of 5 by from best clarifying shampoo I've used this on my back bar from the begining of my career...haven't found a better alternative to clarify in over 20 years
Date published: 2021-09-22
  • y_2026, m_6, d_3, h_11
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.46
  • cp_3, bvpage2n
  • co_hasreviews, tv_36, tr_52
  • loc_en_US, sid_matrix-pro-backbar-alternate-action-shampoo, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_saloncentric
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 7ms
  • reviews, product