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Alternate Action Clarifying Shampoo

Alternate Action Clarifying Shampoo is rated 4.8 out of 5 by 88.
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Alternate Action Clarifying Shampoo
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33.8 oz.
#P2264300
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What It Is

• Alternate Action Clarifying Shampoo is a formula that deep cleanses to help lift away product buildup without stripping natural oils.

• Purifies and refreshes hair to renew body and shine.

What It Does

Highly concentrated formulas developed to address the most common needs during color and chemical services.

What Else You Need to Know

• Removes buildup

• Non-irritating formula

• Preps for color correction

• Preps for perms & texturizing

• Apply to wet hair, lather and leave on for one minute.

• Rinse well.

• Repeat if necessary.

AQUA / WATER / EAU • SODIUM LAURETH SULFATE • COCO-BETAINE • SODIUM CHLORIDE • HEXYLENE GLYCOL • CITRIC ACID • COCAMIDE MEA • SODIUM BENZOATE • SODIUM HYDROXIDE • PARFUM / FRAGRANCE • DISODIUM EDTA • SALICYLIC ACID • HEXYL CINNAMAL • BENZYL ALCOHOL • BENZYL SALICYLATE • LINALOOL • HYDROXYCITRONELLAL • GERANIOL • CI 42090 / BLUE 1 • CI 19140 / YELLOW 5

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

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Rated 5 out of 5 by from Very good shampoo I really like this shampoo the hair feel so clean and the scalp .
Date published: 2022-12-17
Rated 5 out of 5 by from Super clean My favorite clarifying shampoo, perfect for before chemical services.
Date published: 2022-09-21
Rated 5 out of 5 by from Gentle Formula is very gentle, easy to work with! Remarkable product!
Date published: 2021-12-26
Rated 4 out of 5 by from Clean and manageable I love that this will clarify without feeling stiff and hard
Date published: 2021-12-21
Rated 5 out of 5 by from exactly what I was looking for perfect clarifying shampoo to use before doing a color treatment to help give a clean pallette to work with. Also perfect to get out chlorine and product build up
Date published: 2021-12-17
Rated 1 out of 5 by from Product never came I ordered this product and it never showed up and when I called I got no help and still no product!
Date published: 2021-12-16
Rated 5 out of 5 by from Everyone needs this shampoo Amazing. Makes the hair feel so clean and strong. Between metals in the water and product build up (thank you dry shampoo) this is so needed to get the hair and scalp clean and refreshed.
Date published: 2021-11-06
Rated 4 out of 5 by from Cleanses and works great! This one cleanses the hair really well. I think for the most part does exactly what you need with a clarifying shampoo. This one left my hair and scalp feeling clean and fresh.
Date published: 2021-10-31
Rated 5 out of 5 by from Works Great! I love this product for my root touch up clients, however I love love love to use it on my brow tinting clients! This works great to keep the dye from staining the skin
Date published: 2021-10-31
Rated 4 out of 5 by from Worked well I definitely liked the product. I kind of wish I could find a good claifying shampoo that smelled great tho!!
Date published: 2021-10-28
Rated 5 out of 5 by from Works well I used this clarifying shampoo to prep my client's hais my client's hair for vivid colors. I like how it didn't make the hair feel completely dry like some clarifying shampoos, but I felt like it still did its job and my hair color application went smoothly. The smell was pleasant not my favorite but it was clean smelling. I would definitely use this again.
Date published: 2021-10-27
Rated 5 out of 5 by from Triple Threat I were sent these products and I love the way they work. They smell great and really do work!
Date published: 2021-10-27
Rated 5 out of 5 by from Works decent Not my favorite clarifying shampoo but definitely not the worst.
Date published: 2021-10-27
Rated 5 out of 5 by from Gently clarifying What a great shampoo, to remove build up gently. We love it!!
Date published: 2021-10-27
Rated 5 out of 5 by from Awesome I tried this in the past so trying the reformulation was nice. I love using this before doing a cut or color service to prep the hair.
Date published: 2021-10-25
Rated 5 out of 5 by from Great product!! The smell is nice, not too strong, just fresh and clean smelling, it's a great clarifying shampoo, good for any types of build-up from product, to color!
Date published: 2021-10-23
Rated 5 out of 5 by from Great product This shampoo really cleans the hair and the smell is very subtle which is all around good for all clients I would definitely recommend this to fellow stylist and my family and friends.
Date published: 2021-10-23
Rated 5 out of 5 by from Nice lather Nice lather, good clean feel, didn't leave it as hard after as some other Clarify shampoos do.
Date published: 2021-10-22
Rated 5 out of 5 by from Really helps Actually helped the toner become and be absorbed more easily and evenly
Date published: 2021-10-21
Rated 5 out of 5 by from Clean! I'm loving this clarifying shampoo! I have been using it for a pre shampoo on color clients to remove old buildup and to get their hair prepped for the coloring process. I've noticed my blondes lifting very well since using this. I also used it on a client who uses root touch up spray between visits and her color seemed to take much better than before when I would apply over the root spray.
Date published: 2021-10-21
Rated 5 out of 5 by from Clean and clarified I love this clarifying shampoo! Leaves hair clean and I even use it after my color services without worrying that it will strip anything but leave the hair fresh and feeling clean! Smells great and works well!
Date published: 2021-10-20
Rated 5 out of 5 by from Great Hair is so clean. Naturally it's a great product but I can't handle the smell. Works as it should.
Date published: 2021-10-20
Rated 5 out of 5 by from Works well I tried this shampoo on a client as well as myself. I felt it left my hair feeling cleansed and clarified and not overly dry.
Date published: 2021-10-20
Rated 5 out of 5 by from Good for buildup I use this on kids and clients that have a build up. Gets hair squeaky clean, smells good too.
Date published: 2021-10-19
Rated 5 out of 5 by from Clarifying shampoo Great, awesome smell, doesn't leave hair dry afterwards!
Date published: 2021-10-19
Rated 5 out of 5 by from Love this shampoo! This shampoo does a great job & I love using it to rinse color! It has a really light scent so it's not overwhelming & it doesn't leave the hair feeling straw like, like some Other brands!
Date published: 2021-10-19
Rated 5 out of 5 by from Clarified This clarifying shampoo works amazing. Definitely need to use conditioner afterward!
Date published: 2021-10-19
Rated 5 out of 5 by from Great clarifier! Wow I'm super impressed with this shampoo. The smell and consistency was awesome! I used this to pre-wash before a permanent color application first. It made a HUGE difference for my clients that need extra grey coverage - the color deposited more beautifully than ever especially around the hairline on the those stubborn white hairs! I also used this shampoo to cleanse after permanently colored hair finished processing. This really helped cleanse the scalp of any staining or residue that can leave my sensitive clients feeling itchy a few days after a retouch application. What really impressed me was that it didn't leave the hair feeling dry or straw-ish like most clarifying shampoos I've tried! Awesome shampoo!
Date published: 2021-10-19
Rated 5 out of 5 by from Great product to remove buildup! This is a great product to remove buildup and residue from the hair. Great to use before a color service.
Date published: 2021-10-19
Rated 4 out of 5 by from Same as usual Love this shampoo but I feel like it is pretty similar to other clarifying shampoos. It's got some great qualities to it though so it's definitely worth the grab and it smells sooooo good!
Date published: 2021-10-17
  • y_2026, m_6, d_3, h_11
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.46
  • cp_2, bvpage2n
  • co_hasreviews, tv_36, tr_52
  • loc_en_US, sid_matrix-pro-backbar-alternate-action-shampoo, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_saloncentric
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 7ms
  • reviews, product