Pureology
Hydrate Shampoo

Hydrate Shampoo is rated 4.8 out of 5 by 730.
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Hydrate Shampoo
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What It Is

Creamy, luxurious shampoo that deeply hydrates normal to thick dry, color-treated hair.

What It Does

Thirst-quenching formula provides superior moisture, touchable softness and extraordinary color protection.

What Else You Need to Know

• Key ingredients include Jojoba, Green Tea, and Sage.

• Signature aromatherapy blend of Lavendar, Bergamot, and Patchouli.

• ZeroSulfate, 100% Vegan Formula.

 

Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.

 

*Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.

Apply to wet hair, later, and rinse. Follow with Hydrate Conditioner.

AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH, SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL, SARCOSINAT, GLYCOL DISTEARATE, COCAMIDOPROPYL BETAINE, GLYCERETH-26, DECYL GLUCOSIDE, COCONUT ACID, SODIUM HYDROXIDE, SODIUM ISETHIONATE, PARFUM / FRAGRANCE, CITRIC ACID, PPG-5-CETETH-20, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, SODIUM CHLORIDE, POLYQUATERNIUM-7, AMODIMETHICONE, COCO-BETAINE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, LINALOOL, CARBOMER, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, BUTYLENE GLYCOL, GLYCERIN, LIMONENE, GERANIOL, TOCOPHEROL, BENZYL ALCOHOL, TRIDECETH-12, SALICYLIC ACID, SODIUM BENZOATE, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, BENZOPHENONE-4, TETRASODIUM EDTA, PHENOXYETHANOL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, CI 60730 / EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, ASCORBIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, ROSA CENTIFOLIA FLOWER EXTRACT, ALOE BARBADENSIS LEAF EXTRACT

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

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Rated 5 out of 5 by from Best shampoo I love this shampoo great for all my clients that have color
Date published: 2025-06-05
Rated 5 out of 5 by from most hydrating shampoo ever I am obsessed with this shampoo! I dealt with a dry scalp for so long and this finally soothed it!
Date published: 2025-04-25
Rated 5 out of 5 by from My favorite shampoo I’ve been using this for years. I trust it to keep my hair looking and feeling it’s youthful best.
Date published: 2025-04-20
Rated 5 out of 5 by from One of my favs This is the best hydrating shampoo on the market! It’s super concentrated so a little goes a long way!
Date published: 2025-04-20
Rated 5 out of 5 by from Must try The shampoo I’ve been using for years it is so amazing. I love it leave your hair soft but not too soft.
Date published: 2025-04-17
Rated 5 out of 5 by from Love love love The best shampoo ever! makes my hair so soft and shiny
Date published: 2025-04-01
Rated 5 out of 5 by from Just the best shampoo This shampoo makes my hair feel and smell so good. Every time I shampoo it feels like a spa experience.
Date published: 2025-03-15
Rated 5 out of 5 by from The best! My all time favorite hydrating shampoo, especially with blonde hair!
Date published: 2025-03-10
Rated 5 out of 5 by from My mom loved this! Hydrated her curls and she liked the smell
Date published: 2025-02-24
Rated 5 out of 5 by from The best! Favorite all time shampoo. Have tried other products but always come back to this one!
Date published: 2025-02-23
Rated 5 out of 5 by from the BEST My absolute favorite shampoo combo. Pair it with the 21 and it’s amazing.
Date published: 2025-02-22
Rated 5 out of 5 by from Saved my hair after another product damaged it This shampoo and conditioner, revived my hair after using a different brand of shampoo and conditioner that ended up ruining my hair.
Date published: 2025-02-12
Rated 5 out of 5 by from Love it Love the hydrate line and the mint smell. Lots of our guests love this and request it at our backbar. One of our faves!
Date published: 2025-02-01
Rated 5 out of 5 by from Fantastic hydration Thick coarse hair or fine thin hair, it’s great product all around. A little goes a long way. Smells and feels great!
Date published: 2025-01-22
Rated 5 out of 5 by from Love this product. The feel of the conditioner is spa like
Date published: 2025-01-20
Rated 5 out of 5 by from AMAZING Amazing shampoo. Leaves the hair feeling soft and moisturized, and leaves the best shine!
Date published: 2024-11-22
Rated 5 out of 5 by from My favorite shampoo Or one of my favs. Smells great, cleans well, leaves hair soft. I usually use Joico but this is a nice change.
Date published: 2024-11-03
Rated 5 out of 5 by from top seller This is one of our top sellers! the product and the scents are fantastic!
Date published: 2024-10-22
Rated 5 out of 5 by from Pureology is great for all types of hair. Pureology shampoos and conditioners work so good. They make the hair feel wonderful.
Date published: 2024-10-14
Rated 5 out of 5 by from One of the best One of the best. I’ve been using this stuff for at least 20yrs. Love it!!
Date published: 2024-10-11
Rated 5 out of 5 by from Amazing!!!! My absolute favorite! It smells nice, has a nice minty feeling on the scalp and leaves the hair so soft and shiny!
Date published: 2024-10-06
Rated 5 out of 5 by from I absolutely love pureology!! Great product! Smell is great! Leaves your hair feeling so soft and moisturized
Date published: 2024-09-25
Rated 5 out of 5 by from Pureology is the best Pureology is the best! Hydrate shampoo is the perfect shampoo for your hair! It’s the perfect balance of clean and hydration.
Date published: 2024-09-20
Rated 5 out of 5 by from Winner This shampoo has changed my hair health. It’s my go to!
Date published: 2024-09-09
Rated 5 out of 5 by from Best Sulfate-Free Shampoo Best shampoo in the market. You don't need much, maybe a size of a dime. One liter will last me about 1 year, considering I do not shampoo my hair every day.
Date published: 2024-08-30
Rated 5 out of 5 by from The shampoo hands down! I absolutely LOVE pureology! Hands down the best S&C. However, the price has become too high. It’s really sad to see the prices soaring but it’s definitely the best on the market!
Date published: 2024-08-01
Rated 5 out of 5 by from BEST I love this shampoo for girls with blonde and damaged hair!
Date published: 2024-07-18
Rated 5 out of 5 by from great everyday conditioner pureology is one of my very favorite lines. I love the smell of this shampoo. it's more concentrated than others I've used and I love the way it makes my hair feel
Date published: 2024-07-17
Rated 5 out of 5 by from Love this!!! Has never failed me. This shampoo is perfect for all hair types.
Date published: 2024-07-11
Rated 5 out of 5 by from Awesome product with a strong but good smell My favorite hydrating shampoo!!! Insanely hydrating without overpowering. The ONLY issue SOME of my clients had with it is its' smell. It has a strong rosemary mint smell, but I personally love it as do other people. My guess is those people are sensitive to strong fragrances.
Date published: 2024-06-30
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