Pureology
Hydrate Shampoo

Hydrate Shampoo is rated 4.8 out of 5 by 730.
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Hydrate Shampoo
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What It Is

Creamy, luxurious shampoo that deeply hydrates normal to thick dry, color-treated hair.

What It Does

Thirst-quenching formula provides superior moisture, touchable softness and extraordinary color protection.

What Else You Need to Know

• Key ingredients include Jojoba, Green Tea, and Sage.

• Signature aromatherapy blend of Lavendar, Bergamot, and Patchouli.

• ZeroSulfate, 100% Vegan Formula.

 

Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.

 

*Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.

Apply to wet hair, later, and rinse. Follow with Hydrate Conditioner.

AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH, SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL, SARCOSINAT, GLYCOL DISTEARATE, COCAMIDOPROPYL BETAINE, GLYCERETH-26, DECYL GLUCOSIDE, COCONUT ACID, SODIUM HYDROXIDE, SODIUM ISETHIONATE, PARFUM / FRAGRANCE, CITRIC ACID, PPG-5-CETETH-20, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, SODIUM CHLORIDE, POLYQUATERNIUM-7, AMODIMETHICONE, COCO-BETAINE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, LINALOOL, CARBOMER, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, BUTYLENE GLYCOL, GLYCERIN, LIMONENE, GERANIOL, TOCOPHEROL, BENZYL ALCOHOL, TRIDECETH-12, SALICYLIC ACID, SODIUM BENZOATE, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, BENZOPHENONE-4, TETRASODIUM EDTA, PHENOXYETHANOL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, CI 60730 / EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, ASCORBIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, ROSA CENTIFOLIA FLOWER EXTRACT, ALOE BARBADENSIS LEAF EXTRACT

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

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Rated 5 out of 5 by from Smells Like Heaven Literally my absolute favorite shampoo. Not only does it make my hair feel hydrated but it smells so darn good! It can be on the heavier side of shampoo so if you’re a finer haired person, I would try the sheer version instead! Great of thicker/coarser hair types. Absolutely amazing!
Date published: 2026-04-25
Rated 5 out of 5 by from Go to shampoo! This shampoo is always my go to for backbar and for retail sales. Pureology moisture shampoo always leaves the clients hair soft and manageable! The scent is great also
Date published: 2026-04-18
Rated 5 out of 5 by from Must have!!!! Amazing shampoo!!! Add a refreshing pep to your style! Worth every penny!!!
Date published: 2026-04-17
Rated 5 out of 5 by from The best shampoo, makes my hair feel so soft and clean!!! And smells soooo good!
Date published: 2026-04-15
Rated 5 out of 5 by from LOVE I think this was one of my favorite shampoos I've ever used!! I loved the consistency and the way it made me hair feel! Not too dry and super lightweight! it also smells amazing!!!
Date published: 2026-04-07
Rated 5 out of 5 by from Best hydration Best value! Great for daily moisture. Leaves hair soft and manageable.
Date published: 2026-04-01
Rated 5 out of 5 by from All Round Great Shampoo A great shampoo for most anyone. Can’t go wrong with a staple!
Date published: 2026-03-25
Rated 5 out of 5 by from THE ABSOLUTE BEST FOR MAKING HAIR SOFT REPLENISHED The BEST SHAMPOO FOR HYDRATION AND SOFTNESS EVER!!! Nothing beats this and I’ve tried as a 19.5 year pro working in high volume stores with every line of product trying them all this one is forever the BEST!!!!
Date published: 2026-03-04
Rated 5 out of 5 by from Best shampoo ever! I’ve been using hydrate for many years. This shampoo not only hydrates my hair but also helps manage the dryness and frizz I have. A little goes a long way and it smells so good. The quality of this shampoo is worth the price. I’m always gifting the shampoo set to friends and family. They love it as well.
Date published: 2026-02-17
Rated 5 out of 5 by from Smells phenomenal I love the shampoo works. And use your hair, smelling phenomenal.
Date published: 2026-02-04
Rated 5 out of 5 by from smell is amazing this shampoo has been amazing for my hair and the smell makes it feel like spa like
Date published: 2026-01-28
Rated 5 out of 5 by from Great product Wonderful service and product selection. Clean store and friendly staff.
Date published: 2026-01-28
Rated 5 out of 5 by from The best shampoo! Relaxing sent My costumers and I love the minty feeling of the Shampoo.
Date published: 2026-01-22
Rated 5 out of 5 by from The best of the best I love the scent of essential oils and how hydrating this shampoo is. Seriously top-tier.
Date published: 2026-01-12
Rated 5 out of 5 by from Moisturizes dry hair A cosmo recommended Pureology. I love this shampoo and conditioner! I also use the mask in the brown tube, and the 21 spray, leave-in. My silky, fine hair is shiny and has a lovely fragrance. There is no frizz, no dryness. Perfect products for me.
Date published: 2026-01-07
Rated 5 out of 5 by from Excellent hydration for dry hair This shampoo really does what it says. Hydration at its finest beast to lather and rince. .
Date published: 2026-01-01
Rated 5 out of 5 by from My go to! I have used hydrate for over ten years personally and it is my go to in the salon at my back bar for almost every client. I love it for all types of hair textures. It's my #1 seller!
Date published: 2025-12-31
Rated 5 out of 5 by from BEST SHAMPOO Best shampoo. I often switch my shampoos but this is by far my favorite! My hair feels so healthy after every use!
Date published: 2025-12-29
Rated 4 out of 5 by from I like it Not a fan of the smell. It smells like a mixture of eucalyptus and lavender. If you like those scents, then I think you would like this shampoo. Despite the smell, I still like this shampoo. I find that it leaves my hair super clean and bouncy as well as moisturized. I would definitely recommend this product.
Date published: 2025-12-05
Rated 5 out of 5 by from Great product Great product cleans my hair very well but a little pricy
Date published: 2025-11-20
Rated 5 out of 5 by from Great product, often out of stock in gallons Excellent product, our stylists favorite shampoo for the backbar. It is often out of stock in gallon sizes though.
Date published: 2025-10-11
Rated 4 out of 5 by from Smells wonderful I have medium, Asian hair and this works well for me. It cleans my hair well, leaving it smelling great. Recommend to all my clients. It lasts a long time too.
Date published: 2025-10-10
Rated 5 out of 5 by from fav shampoo I love the scent & how I only need to use a dime size amount!
Date published: 2025-10-02
Rated 5 out of 5 by from 20+ years of perfection Ab absolute Standard. I have been using this for 20 years. The formula has not changed!
Date published: 2025-09-29
Rated 5 out of 5 by from Great shampoo Love this product it lathers nice and smells terrific
Date published: 2025-08-19
Rated 5 out of 5 by from Pureology Hydration Shampoo I Love Pureology! I usually use Strength cure. Since the Gallons of the hydrating, I bought it. I haven’t tried it yet, but I’m certain that I’m going to love ❤️ it too!
Date published: 2025-08-12
Rated 5 out of 5 by from She's loving it My mother in law has been using this product for 10 years. She loves it. Started using it after highlighting her hair and her hair is feeling incredible
Date published: 2025-08-11
Rated 5 out of 5 by from Pureology Hydrate Love This was the 1st line I ever took a class on 18 years ago! It’s still my go to & the easiest to sell even tho the price point is higher now. Changes your hair for the better in 2 weeks!
Date published: 2025-07-25
Rated 5 out of 5 by from Amazing [Employee of saloncentric] I love this product. Makes my hair feel amazing and the smell is fantastic
Date published: 2025-07-17
Rated 5 out of 5 by from One of the best Over the years, I continue to go back to this shampoo. I love how creamy and lovely it is, the smell and how it makes my hair feel
Date published: 2025-07-11
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