L'Oréal Professionnel
Dia
DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.

DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz. is rated 4.8 out of 5 by 276.
  • y_2026, m_6, d_10, h_10
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.46
  • cp_4, bvpage2n
  • co_hasreviews, tv_62, tr_214
  • loc_en_US, sid_SCLP-DIALight, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_saloncentric
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 4ms
  • reviews, product
DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
Preview image 1 of DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
Preview image 2 of DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
Preview image 3 of DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
Preview image 4 of DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
Preview image 5 of DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
Preview image 6 of DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
Preview image 7 of DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
Preview image 8 of DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
Preview image 9 of DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
watch the product video
Select Shade
List View Image View
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Milkshakes
    #P1971701
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Milkshakes
    #P1971801
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Milkshakes
    #P0641801
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Milkshakes
    #P0641901
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Pearls
    #P2556900
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Milkshakes
    #P0827201
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Milkshakes
    #P1171001
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Milkshakes
    #P1650301
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    #P2844100
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Milkshakes
    #P0744401
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Pearls
    #P2556600
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0584901
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0744201
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0891901
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0585402
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0585601
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0641601
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0997101
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    #P2403000
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0585801
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0892301
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0585901
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #E3909500
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0892001
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #E3909000
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0827101
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0585701
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P1972201
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0826901
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0996901
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P2274000
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0586101
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0744601
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0586201
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P1158701
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0641701
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0997001
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Pearls
    #P2556700
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P1972101
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0892401
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    #P2844300
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0586401
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0586501
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P2274400
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0586301
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Milkshakes
    #P0586601
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Milkshakes
    #P0586701
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Milkshakes
    #P0586801
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Milkshakes
    #P1650101
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Milkshakes
    #P0744301
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Milkshakes
    #P0826801
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0586901
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Pearls
    #P2556800
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Milkshakes
    #P2274200
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Milkshakes
    #P1650201
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0585201
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P1403401
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Pearls
    #P2556500
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light Milkshakes
    #P2274300
  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
    DIA Light
    #P0587001
Auto Replenish:
FREE SHIPPING OVER $50 & EARN 100 PROREWARDS POINTS
  • Choose your frequency. Skip or cancel anytime.
  • Free shipping over $50* & 100 ProRewards Points++ on all recurring orders.
  • Select auto-delivery in cart.
  • Exclusions apply.
Learn More
Purchase Options
Find in-store availability
saloncentric credit card take charge Learn More

What It Is

Dia light is an acidic demi-permanent gel-crème haircolor without ammonia used to gloss, tone, and refresh color. We recommend Dia light be used after all lightening services. 

What It Does

• Tone, gloss, refresh previously colored or sensitized hair 

• Gentle acid technology smooths the cuticle for shine 

• Provides zero lift 

• Not for grey coverage – for grey coverage of up to 70% grey, we recommend Dia color 

What Else You Need to Know

Developer Pro Tips: 

• You can use any DIActivateur Developer with DIA Light, but our Artists recommend:` 

• 6-vol. DIActivateur Developer for your blondes 

• 9-vol. DIActivateur Developer for your brunettes 

• 15-vol DIActivateur Developer for your red heads & fashion shades 

  

Service Options: 

• Corrective color/pre-coloration 

• Colormatch/refresh permanent haircolor 

• Refresh/tone highlights and Balayage 

• Lowlights 

• Glossing 

Service Mixing Ratio Timing Developer
Color Match/Refresh Mix 1:1.5 Up to 20 Min.

• DIActivateur Developer 6-Volume

• DIActivateur Developer 9-Volume
Pre-color Mix 1:1.5 10-20 Min. 

• DIActivateur Developer 6-Volume

• DIActivateur Developer 9-Volume

Toning

 Mix 1:1.5 2-10 Min.

• DIActivateur Developer 6-Volume

• DIActivateur Developer 9-Volume
Lowlights Mix 1:1.5 20 Min.

• DIActivateur Developer 6-Volume

• DIActivateur Developer 9-Volume

 

• Ammonia-free color

• Gentle Acid Technology - DIA Light has an acid pH close to the natural pH of the hair for gentle penetration or colorants for long-lasting color

• Cationic Polymers - creates the resurfacing effect on the cuticle, leaving the hair with amazing shine

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

Click to see more details.

Rated 5 out of 5 by from Works great! This gel-cream is amazing. Super easy to use, has a great consistency and most importantly spreads through the hair soooo well and with ease. I love it!
Date published: 2024-02-18
Rated 5 out of 5 by from Shine & softness Used on my clients hair that has highlighted and went dark so many times the ends are frayed. It gave her shine and softness immediately
Date published: 2024-02-18
Rated 5 out of 5 by from Great product! I used this as a toner on a double process and it was perfect!!! Left the hair super shiney and soft and the color was on point! Just what I was wanting to achieve!
Date published: 2024-02-18
Rated 5 out of 5 by from Great shine! This could be my new go-to toner. The consistency is so easy to work with allowing precise placement. Hair feels really healthy and has lots of body after using.
Date published: 2024-02-18
Rated 4 out of 5 by from So shiny! I used this on myself to add some shine to my mid strands and ends! It looked great and left my hair feeling fresh and silky
Date published: 2024-02-18
Rated 4 out of 5 by from Great clear coat shine I liked this product. The shine was fantastic. I got the clear.
Date published: 2024-02-18
Rated 5 out of 5 by from Awesome Product!! This gave a nice shine on the hair. Seems gentle on the hair. No strong chemical smell. I would recommend this.
Date published: 2024-02-16
Rated 4 out of 5 by from Great hair color I used this as a toner for my brassy highlights has a soft powdery scent. I like that it was thick enough not to drip, but then thin enough to saturate my hair. I applied it on dry hair left it on 20 minutes and when I rinsed it out my hair felt soft and smooth before even applying conditioner, I dried my hair it was so shiny and smooth Such a beautiful color made my brassy highlights look great again! I think this would also work well as a low light also , because it is thicker and saturate really well!
Date published: 2024-02-16
Rated 3 out of 5 by from Not a fan not a hater I mean for what it is it works fine. I have an issue that it mixes with peroxide to develop. Not good for natural hair in-between lightened hair. It shifts the base.
Date published: 2024-02-15
Rated 5 out of 5 by from I would buy this product again! I used this on a client with grey thinning hair. It gave her hair some body and lots of shine.
Date published: 2024-02-15
Rated 5 out of 5 by from Beautiful color I really like this product and was super excited to try it! Leave hair nice and soft and the color is very good
Date published: 2024-02-14
Rated 5 out of 5 by from Amazin Mixes so well, beautiful finish color, works well, great shine and application.
Date published: 2024-02-14
Rated 5 out of 5 by from Great Result This is the first time I've used this product. The consistency is great to work with. The results were amazing and fast. This toner left my client blonde hair shiny and beautiful. I'd definitely recommend and use this product again!
Date published: 2024-02-14
Rated 4 out of 5 by from Really great toner! I have been a shades EQ fan for my whole career because I love the ease of use but this toner is absolutely wonderful and I would reach for it again! I love the consistency and that you can use it in a bowl w/brush or a bottle. The color came out exactly as expected and the hair felt soft and nourished. The one thing I didn't love was the smell. It was very strongly fragranced and I work with quite a few clients that are very sensitive to smell.
Date published: 2024-02-13
Rated 5 out of 5 by from Definitely would buy for clients I love this!! After using it I've had so many clients stating how their hair never looked so alive.
Date published: 2024-02-13
Rated 4 out of 5 by from Works great Easy to mix and apply. Smell was pleasant. Hair looked Shiney and soft afterwards. Comparable to other clear glosses. I would buy this again.
Date published: 2024-02-13
Rated 5 out of 5 by from I would definitely buy this product Beautiful outcome.
Date published: 2024-02-13
Rated 5 out of 5 by from I loved this color! Beautiful results with this color. It runs true to color, mixes smoothly and processed well. I would definitely purchase it again!
Date published: 2024-02-13
Rated 4 out of 5 by from Nice toner I highlighted my hair, and then used this on top of it slightly damp, and it really covered the orange that pulled. It was a nice creamy consistency. I took off one star though, because I had reached my hair out super light. I feel like it would've kind of made it a little darker than I wanted.
Date published: 2024-02-13
Rated 5 out of 5 by from Amazing shine This ammonia free toner gave tons of shine and made the hair a beautiful color. Creamy consistency and tones pretty fast. Used it on blonde hair and it was beautiful.
Date published: 2024-02-13
Rated 5 out of 5 by from I love the icy 10.12/10BV Frosty pearl milkshake demi! I love the loreal dia light ammonia free demi-perm gel-cream line because is it gentle yet acidic enough to tone my blondes but deliver beautiful icey results! The gel consistency allows for easy mixing and control. 10BV is that perfect icey pearl without being too cool toned with a hint of warmth to peak through. The ammonia free is great because it has no strong odors and great for those with sensitivey to color. I will deff try more colors as this line has become one of my new staples!
Date published: 2024-02-13
Rated 5 out of 5 by from Great product Worked well. Left the hair shiny .just ad box stated..
Date published: 2024-02-13
Rated 3 out of 5 by from It's ok Used on level 10 hair, after bleaching, and it turned purple. Left a tint for several washes. I guess it's ok if there is a LOT of yellow in the hair, but it seriously turned purple.
Date published: 2024-02-13
Rated 5 out of 5 by from This is a great product I always love a good clear demi color. This one doesn't have a strong smell since it's ammonia free. It leaves the hair with a nice shine. I would use this product again in the future. It leaves the hair manageable and silky smooth.
Date published: 2024-02-13
Rated 5 out of 5 by from Loved it Easy to mix and easy application. No strong smell and it left the hair so soft!
Date published: 2024-02-13
Rated 5 out of 5 by from High shine Beautiful shine. The product smell want offensive.
Date published: 2024-02-13
Rated 5 out of 5 by from Beautiful I love this! So shiny and soft on the hair. Perfectly tones the hair without overtoning
Date published: 2024-02-13
Rated 5 out of 5 by from Love The color was amazing. I loved the consistency with the ratio they provided. It was easy to apply.
Date published: 2024-02-12
Rated 4 out of 5 by from Would buy again This color was easy to use, easy to mix, and application was smooth. It did not have a strong chemical smell which was great and I loved how silky and shiny it made my hair feel after. Toner was a pretty color.
Date published: 2024-02-11
Rated 5 out of 5 by from Super easy application! I've never used this product line before, but I'm impressed! Application was easy and it gave me the results I was looking for. Processing took about 20 minutes. I would definitely use it again.
Date published: 2024-02-11
  • y_2026, m_6, d_10, h_10
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.46
  • cp_4, bvpage2n
  • co_hasreviews, tv_62, tr_214
  • loc_en_US, sid_SCLP-DIALight, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_saloncentric
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 5ms
  • reviews, product