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Dia
DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.

DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz. is rated 4.8 out of 5 by 276.
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DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
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  • DIA Light Ammonia-Free Demi-Permanent Gel-Crème Haircolor 1.7 oz.
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    DIA Light Milkshakes
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What It Is

Dia light is an acidic demi-permanent gel-crème haircolor without ammonia used to gloss, tone, and refresh color. We recommend Dia light be used after all lightening services. 

What It Does

• Tone, gloss, refresh previously colored or sensitized hair 

• Gentle acid technology smooths the cuticle for shine 

• Provides zero lift 

• Not for grey coverage – for grey coverage of up to 70% grey, we recommend Dia color 

What Else You Need to Know

Developer Pro Tips: 

• You can use any DIActivateur Developer with DIA Light, but our Artists recommend:` 

• 6-vol. DIActivateur Developer for your blondes 

• 9-vol. DIActivateur Developer for your brunettes 

• 15-vol DIActivateur Developer for your red heads & fashion shades 

  

Service Options: 

• Corrective color/pre-coloration 

• Colormatch/refresh permanent haircolor 

• Refresh/tone highlights and Balayage 

• Lowlights 

• Glossing 

Service Mixing Ratio Timing Developer
Color Match/Refresh Mix 1:1.5 Up to 20 Min.

• DIActivateur Developer 6-Volume

• DIActivateur Developer 9-Volume
Pre-color Mix 1:1.5 10-20 Min. 

• DIActivateur Developer 6-Volume

• DIActivateur Developer 9-Volume

Toning

 Mix 1:1.5 2-10 Min.

• DIActivateur Developer 6-Volume

• DIActivateur Developer 9-Volume
Lowlights Mix 1:1.5 20 Min.

• DIActivateur Developer 6-Volume

• DIActivateur Developer 9-Volume

 

• Ammonia-free color

• Gentle Acid Technology - DIA Light has an acid pH close to the natural pH of the hair for gentle penetration or colorants for long-lasting color

• Cationic Polymers - creates the resurfacing effect on the cuticle, leaving the hair with amazing shine

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

Click to see more details.

Rated 5 out of 5 by from Changed the Way I Do Hair Immediately after using it on those first clients a few years ago, I was hooked. My clients were hooked. The tonality of the colors and the shine! Every client I've tried it on, asks for it again. "Are you going to put that shiny stuff on it?" I thought I had everything I needed, but Dia Light expanded my palette as an artist. I didn't know what I didn't know, but I couldn't live without it now.
Date published: 2019-04-08
Rated 5 out of 5 by from Beautiful Gloss Beautiful color range. Our team cannot live without DIALight milkshakes
Date published: 2019-04-08
Rated 5 out of 5 by from Goegeous! I love the milkshakes! They give such gorgeous color!
Date published: 2019-04-08
Rated 5 out of 5 by from Best predictable tones for glazing I absolutely love glazing with Dia Light shades, especially the new Milshakes. One of my favorites is 10.23! It’s the prettiest tone for blondes!
Date published: 2019-04-08
Rated 5 out of 5 by from Healthy shiny hair I have been using L’Oréal color for 5 years now. When I first started using it there were not as many level 9 or 10 tones. Now they have added all the milkshake colors. I love the endless tones you can get as each client wants different things. Great shine, healthy and predictable results.
Date published: 2019-04-08
Rated 5 out of 5 by from Dia light I always use dia light to gloss and tine after a balayage... fast and it completes the service.
Date published: 2019-04-08
Rated 5 out of 5 by from Love these milkshake toners! The results of using the dialight milkshake toners is flawless. It creates a soft look that brings a balayage look together for a complete look. They also make the hair feel awesome!!
Date published: 2019-04-08
Rated 5 out of 5 by from Favorite toners for compromised hair! Pearly milkshake and sandy milkshake are my favorites! They leave the hair so soft and shiny!
Date published: 2019-04-08
Rated 5 out of 5 by from The most shine of any gloss! I have used this product for years and it has gotten better and better. The tones don’t grab too quickly and it gives a mirror shine you wouldn’t believe! Also it smells like candy which is a nice bonus!
Date published: 2019-04-08
Rated 5 out of 5 by from Go to toner Fabulous on blondes. Gives great shine. And leaves you with a velvety texture.
Date published: 2019-04-08
Rated 5 out of 5 by from Best Glaze Ever! As a L'Oreal Pro artist, having the perfect toning shades for my blondes is critical. LP has the most beautiful pearl,icy toning shades that I need to satisfy my most particular blondes
Date published: 2018-12-11
Rated 5 out of 5 by from Dialight Beautiful shiny predictable color. Best for glaze or toner.
Date published: 2018-12-04
Rated 5 out of 5 by from Love it!!! I used this on a couple of my clients & it turned out amazing they have loved the color
Date published: 2018-09-20
Rated 5 out of 5 by from Love this color!! My clients loves these colors because they are so shiney and rich. They also make the hair feel really really soft as well. I went back to this color after trying other lines and this by far is my favorite.
Date published: 2018-09-19
Rated 5 out of 5 by from Best Evaaaa Always true to tone, leaves the hair super shiny and silky- my favorite producg for glosses!!! Beautiful stuff.
Date published: 2018-07-17
Rated 5 out of 5 by from My Favorite Toner I’ve tried many different toners and suggestions for platinum blondes but i ALWAYS come back to this! 10.12 is gorgeous and always gets the brass right out leaving a beautiful pearly platinum tone
Date published: 2018-07-05
Rated 5 out of 5 by from excelent toner i feel more confortable buying at the web site because i have best price and you can select the correct product
Date published: 2018-06-22
Rated 5 out of 5 by from LOVE LOVE LOVE This stuff is my go to when toning! It gets you right where you want to be, and helps pull that beautiful blend all together! I use this on almost all my clients, and would for sure reccomend this to anyone!!!
Date published: 2018-03-26
Rated 5 out of 5 by from Amazing Acid Demi Color! This is my go-to for toning and filling, the thicker consistency is great. It's also super gentle on fine, damaged hair since it's more acidic than alkaline.
Date published: 2018-03-22
Rated 5 out of 5 by from Love these glosses I love how conditioning these colors are, as well as versatile in toning. They smell amazing and truly make the hair feel shiny and healthy.
Date published: 2018-03-05
Rated 5 out of 5 by from Toming Great for toning after hilites snd love it for demi permaent grows out beautiful ! No regrowth line ..
Date published: 2017-12-01
Rated 5 out of 5 by from Perfection I love this product! The shine, tone, and softness of the hair is remarkable.
Date published: 2017-11-25
Rated 5 out of 5 by from My favorite Demi I have switched from wella in the past year and these Demi's blow color touch out of the park. The consistency and coverage is perfect. They're opaque unlike most Demi permanent shades which is amazing.
Date published: 2017-09-26
Rated 5 out of 5 by from Get That Silver To Stay!! Dia is absolutely a must before any slightly silver to completely grey creation! Tone before you use your favorite direct dye to add longevity!! My favorites are 10.21 9.11 and 10.22 ...... get creative
Date published: 2017-09-25
Rated 5 out of 5 by from My go to! Of all my experience and use of other lines. This is my favorite and go to! I love it for blondes and find the results to be amazing on any hair type. I tell everyone about this! They are true to shade and never disappoint! ❤️
Date published: 2017-09-01
Rated 5 out of 5 by from Great Product I love the amount of shine and the great conditioning properties of Dia Light. The clients are always amazed at how fantastic it makes their hair feel. Pleasant fragrance and a great range of tone.
Date published: 2016-11-13
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