amika
Normcore Signature Shampoo

Normcore Signature Shampoo is rated 4.6 out of 5 by 117.
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Normcore Signature Shampoo
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What It Is

Everyday shampoo for clean, hydrated and shiny hair.

What It Does

Basic? Sometimes it works for us. Like when it comes to shampoo. So we’ve made our signature formula a cocktail of vitamins and antioxidants that cleanses and hydrates for everyday use and gives hair balance, softness and shine. Bubbly lather leaves hair light and fresh. Super simply. And super well.

What Else You Need to Know

New Amika shampoo formula!

Wet hair and massage from roots to ends. Rinse and follow with Normcore Signature Conditioner or Soulfood Nourishing Mask.

Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Stearate, Cocamidopropyl Hydroxysultaine, Cocamidoproylamine Oxide, Coconut Acid, Glycerin, Cocamidopropyl Betaine, Cocamidopropyl Dimethylamine, Sodium Isethionate, Hippophae Rhammnoides (Sea Buckthorn/Argousier) Fruit Extract, Phenoxyethanol, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Ethylhexylglycerin, Hexylene Glycol, Dimethylamidopropylamine, Citric Acid, Sodium Chloride, Fragrance/Parfum

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

Click to see more details.

Rated 5 out of 5 by from love love love! I love the way this makes my hair feel and the smell!
Date published: 2026-04-17
Rated 3 out of 5 by from Mixed feelings Smells greats, keeps my hair soft but over time my scalp became sooo dry.
Date published: 2026-01-19
Rated 3 out of 5 by from Smells great I love the smell but over time it started to dry out my hair
Date published: 2025-07-28
Rated 5 out of 5 by from My first #1 My #1 love this smells amazing your hair feels so clean
Date published: 2025-07-27
Rated 4 out of 5 by from I enjoy the smell of this product and how it makes guests hair feel
Date published: 2025-07-13
Rated 5 out of 5 by from Amazing! I have tried all of their shampoo’s & conditioner’s & I love all of them. You really can’t go wrong with this brand.
Date published: 2025-04-19
Rated 5 out of 5 by from Love the smell Love this as an all the time set!
Date published: 2025-04-08
Rated 5 out of 5 by from Amazing! I Love this product and how it makes my hair feel!
Date published: 2025-03-12
Rated 5 out of 5 by from love i don’t know who loves this more, myself or my clients. makes their hair feel soooo soft along with smelling amazing. my clients love the smell and always leave so happy!
Date published: 2025-03-12
Rated 5 out of 5 by from This leaves my hair feeling super soft and the smell is amazing! It stays all day!
Date published: 2025-02-23
Rated 5 out of 5 by from LOVE game changer for me. I always was a daily to every other day washer. this gives my hair shine and softness and gives me 4-5 days without washing! loveeee it
Date published: 2025-01-31
Rated 5 out of 5 by from Very impressed! In love!!!! My hair is soft and silky and my clients have been loving it!
Date published: 2025-01-20
Rated 5 out of 5 by from Favorite smell First off, the smell is amazing! Amika is a favorite for me hands down!
Date published: 2025-01-17
Rated 5 out of 5 by from Thin to fine or virgin hair YESSSSS Love for thin- average hair!! Many of my young/Virgin hairs clients including my own daughters absolutely love this plus who doesn’t love a delicious smelling hair product. Not a fan fave for super thick hair.
Date published: 2024-11-15
Rated 5 out of 5 by from Great product Very luxurious product. Left my hair feeling refreshed.
Date published: 2024-10-22
Rated 5 out of 5 by from best everyday shampoo Left my hair feeling really soft , moisturized . It was not drying to my hair at all.
Date published: 2024-09-29
Rated 5 out of 5 by from Love this! This stuff makes my hair feel amazing! And smells so good. And it actually cleans my hair.
Date published: 2024-08-30
Rated 5 out of 5 by from first time using this combo! i love the scent, not too overpowering but enough to notice! I loved the creamy shiny texture. my client loved the scent as well! Will use again and definitely will recommend! on my list of Amika favs🧡
Date published: 2024-08-08
Rated 5 out of 5 by from amazing for everyday shampooing! love this product! is good for any hair types that don’t have many issues.
Date published: 2024-06-29
Rated 2 out of 5 by from The Smell! Idk if I got a defective product, or if this the normal smell to this shampoo, but it smells awful. It overrides the performance of the product. It did give the hair during the shampoo process some softness and ease of working through the hair, but I just couldn’t get past the smell.
Date published: 2024-06-14
Rated 5 out of 5 by from Smells and works amazing My top shampoo for in the salon and at home. Makes the hair smell and feel good!
Date published: 2024-06-04
Rated 5 out of 5 by from Amazing Shampoo!!! One of the best shampoos for almost all hair types. Amazing smell!
Date published: 2024-05-30
Rated 5 out of 5 by from Love This product works so good and makes your hair smell good
Date published: 2024-05-30
Rated 5 out of 5 by from My go-to recommendation This product is perfect for all hair types I’ve noticed as a stylist! My go-to recommendation. Also smells so good!
Date published: 2024-05-12
Rated 5 out of 5 by from Perfect medium My clients that have switched from non professional or just decided to switch from another line always love this duo without fail and so do I!
Date published: 2024-04-23
Rated 4 out of 5 by from overall Love this shampoo I switched to this shampoo no to long ago in the salon. I absolutely love it. the smell is great. I will say I have notice that sometimes I guess, depending on the how dirty the hair, it doesn't sud up that good. Have to use extra shampoo to get it there.
Date published: 2024-04-07
Rated 5 out of 5 by from Great shampoo This is the best shampoo I have used in a long time!
Date published: 2024-03-17
Rated 5 out of 5 by from Amika is my favorite Love this shampoo, smells good and makes my clients hair feel so good
Date published: 2024-01-13
Rated 5 out of 5 by from My go to shampoo I love the shampoo. Use it myself. I’ve given it as gifts and people always come back and ask if they can get another bottle. Good stuff.
Date published: 2023-12-17
Rated 5 out of 5 by from Love this for the rest of my life Works great and gets the job done, my hair gets oily in the same timing as any other shampoo, but it’s only oily with my natural oils, it never feels icky greasy, I clarify at most once a month outside of using this shampoo while my old shampoo made it feel like every two shampoos needed clarifying. I have a sensitive scalp and it doesn’t bother it, it smells fantastic but not overpowering, and when I take my hair out of a ponytail after a long day, I still smell it :) love this shampoo for just my regular ole hair
Date published: 2023-05-19
  • y_2026, m_7, d_26, h_9
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.48
  • cp_2, bvpage2n
  • co_hasreviews, tv_74, tr_43
  • loc_en_US, sid_amika-normcore-shampoo, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_saloncentric
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 9ms
  • reviews, product