For grey & blonde hair
• Sulfate, gluten, soy, and paraben-free cleansing.
• Brightens grey and blonde hair.
• Highly pigmented; the most effective toning shampoo on the market.
• An innovative blue-violet pigmented shampoo to enhance blonde and grey hair while neutralizing yellow to brassy tones.
Did you know...
• During the original formulation, FDNC violet #2 is commonly used in other blonde-toning shampoos/conditioners. LOMA™ Violet Shampoo and Conditioner are much more effective in toning and neutralizing warm tones.
Wet hair, apply the desired amount, lather, rinse and follow with LOMA Violet Conditioner.
aloe barbadensis leaf juice*, water (aqua) (eau), sodium cocoyl isethionate, sodium lauroyl methyl isethionate, distearyl phthalic acid amide, sodium lauroamphoacetate, propanediol, glycerin*, cocamidopropyl betaine, sodium methyl cocoyl taurate, sodium methyl oleoyl taurate, dimethicone, persea gratissima (avocado) oil*, olea europaea (olive) fruit oil*, creatine, panthenol, hydrolyzed quinoa, tocopherol, hydrolyzed adansonia digitata seed extract, lavandula angustifolia (lavender) flower/leaf/stem extract*, foeniculum vulgare (fennel) seed extract*, helianthus annuus (sunflower) seed extract*, 1,2-hexanediol, guar hydroxypropyltrimonium chloride, cetrimonium chloride, xanthan gum, polyquaternium-7, hydroxyacetophenone, benzyl alcohol, potassium sorbate, sodium benzoate, fragrance (parfum), limonene, citrus aurantium peel oil, coumarin, lavandula oil/extract, basic blue 99, ext. violet 2 (ci 60730). *Certified Organic
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