What It Is
A violet toning shampoo that neutralizes brassiness and yellow undertones in blonde hair while delivering softness, hydration, and shine.
What It Does
Keep blonde hair bright with this violet toning shampoo. HELIO was specially designed to counter brassiness and neutralize yellow undertones in blonde hair, all while gently cleansing and infusing hair with softness, hydration, and shine. With a powerful blend of amino acids and Pro Vitamin B5, this nourishing shampoo not only tones blonde hair, but also repairs and strengthens tresses, making it a must-have addition for natural or processed blondes that want to stay cool and bright.
Key Features
• Neutralizes yellow undertones and counters brassiness
• Provides instant softness, hydration, and shine
• Mistake-proof formula for worry-free application that won’t turn hair purple
What’s In It
Patented Amino Acid Blend: Patented complex of 15 ingredients designed to strengthen, moisturize, and increase color retention
Green Tea Leaf Extract: A powerful antioxidant that improves scalp condition, leading to healthier hair growth
Silk Amino Acids: Rebuilds and protects damaged hair, with excellent moisture-binding properties
Sunflower Seed Extract: Protects hair from UV-induced free radicals, resulting in color protection of treated hair and prevention of split ends and brittle hair
White Tea Leaf Extract: An antioxidant with anti-bacterial and anti-fungal properties that protects and strengthens hair follicles, which slows hair loss
Fragrance: SEVEN Luxe
Wet hair, lather well, and leave in for 2-5 minutes depending on level of color toning desired. Rinse thoroughly, and follow with conditioner.
Water (Aqua), Sodium Lauryl Sulfoacetate, Disodium Laureth Sulfosuccinate, Cocamidopropyl Hydroxysultaine, Cocamidopropyl Betaine, PPG-2 Hydroxyethyl Coco/Isostearamide, Acrylates/Steareth-20 Methacrylate Copolymer, Fragrance (Parfum), Sodium Lauroyl Sarcosinate, Glycol Distearate, Glycerin, Propanediol, Panthenol (Pro-Vitamin B5), Sodium PCA, Sodium Lactate, Guar Hydroxypropyltrimonium Chloride, Ext. Violet 2, Arginine (L-Arginine), Laureth-4, Sodium Hydroxide, Aspartic Acid (L-Aspartic Acid), PCA, Glycine, Alanine (L-Alanine), Mica, Serine (L-Serine), Titanium Dioxide, Valine (L-Valine), Sodium Lauryl Glucose Carboxylate, Lauryl Glucoside, Threonine (L-Threonine), Proline (L-Proline), Isoleucine (L-Isoleucine), Alumina, Silk Amino Acids, Lycium Barbarum (Goji) Fruit Extract, Tetrasodium EDTA, Phenylalanine (L-Phenylalanine), Histidine (L-Histidine), Helianthus Annus (Sunflower) Flower Extract, Camellia Sinensis (White Tea) Leaf Extract, Camellia Sinensis (Green Tea) Leaf Extract, Methylchloroisothiazolinone, Methylisothiazolinone, Lactic Acid
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