The shampoo you reach for every single day. Without thinking twice.
Great hair starts with a great daily shampoo, and this one delivers across the board. Inspired by the clean, airy weave of Cubica fabric, this gentle formula with white tea extract and biotin perfectly balances shine, body, strength, and moisture in a single wash. Lightweight enough for daily use, effective enough that you'll never want to switch.
Who is it for?
Hair Type: Fine, Medium, Thick
Hair Texture: Straight, Wavy, Curly, Coily
Hair Concerns: Dullness, Dryness, Everyday Care
Key Ingredients:
White Tea Extract: A potent antioxidant that protects hair from environmental damage, enhances shine, and promotes a healthy scalp.
Biotin: A water-soluble B vitamin that supports healthy hair and increases keratin production.
Silk Amino Acids: The building blocks of protein that strengthen hair structure, improve elasticity, and add luminous shine.
Goji Fruit Extract: A nutrient-rich antioxidant that protects against free radical damage, promotes hair growth, and adds shine.tary amino acid complex has been proven to have noticeable impact on color retention, hydrophobicity, and tensile strength
Fragrance: Morning Bloom
Wet hair, lather well, and rinse thoroughly. Follow with conditioner.
Water (Aqua/Eau), Disodium Laureth Sulfosuccinate, Cocamidopropyl Hydroxysultaine, Cocamidopropyl Betaine, Acrylates/Steareth-20 Methacrylate Copolymer, Sodium Lauryl Sulfoacetate, PPG-2 Hydroxyethyl Coco/Isostearamide, Phenoxyethanol, Glycol Distearate, Glycerin, Fragrance (Parfum), Panthenol, Propanediol, Laureth-4, Sodium Lauroyl Sarcosinate, Sodium PCA, Sodium Lactate, Guar Hydroxypropyltrimonium Chloride, Arginine (L-Arginine), Sodium Hydroxide, Aspartic Acid (L-Aspartic Acid), Ethylhexylglycerin, PCA, Tetrasodium EDTA, Glycine, Alanine (L-Alanine), Mica, Serine (L-Serine), Titanium Dioxide, Valine (L-Valine), Isoleucine (L-Isoleucine), Proline (L-Proline), Threonine (L-Threonine), Alumina, Biotin, Silk Amino Acids, Xylityl Sesquicaprylate, Histidine (L-Histidine), Phenylalanine (L-Phenylalanine), Sodium Lauryl Glucose Carboxylate, Lecithin, Superoxide Dismutase, Lauryl Glucoside, Camellia Sinensis (Green Tea) Leaf Extract, Camellia Sinensis (White Tea) Leaf Extract, Lycium Barbarum (Goji) Fruit Extract, Helianthus Annuus (Sunflower) Seed Extract, Lactic Acid