A shocking series of bright, pigment-packed, direct dye haircolors that expand the URBAN SHOCK palette. A shocking series of bright, pigment-packed, direct dye haircolors that expand the URBAN SHOCK palette.
• Brightens up the room with long-lasting, highly concentrated colors that last up to 25 shampoos. (results depend on shade(s) used, hair porosity, application and aftercare routine).
• Encourages self-expression with 7 intermixable shades and a clear that allows for unlimited palette potential.
• Scruples' Protective Barrier Complex (PBX®) surrounds and shields the direct dye molecule during application, for seamless color saturation.
NOTE: Colors displayed on website may vary due to a number of factors including, but not limited to; monitor resolution settings, lighting, etc