Electric Hair

Hydrate Shampoo

Many people struggle with dry, stressed hair so we wanted to create a product that is all about moisturizing. Our new, improved formula is now sulfate and paraben-free but, unlike most sulfate & paraben-free shampoos, it retains a nourishing, creamy texture and lathers up perfectly. It is packed with moisture-rich ingredients to retain optimum hydration and intensify its natural shine. PERFECT FOR: Anybody who has lightened their hair beyond its natural base (which causes dryness) - i.e. those who have bleached or lifted their hair. Anybody with open hair cuticles - i.e. curly hair, dry and brittle hair, sensitive or damaged hair. Ingredients include: • Jojoba oil - is rich in vitamins and minerals that strengthen and nourish hair, including vitamins C, and B vitamins, vitamin E, copper, and zinc. • Meadowfoam seed oil - due to long chain fatty oils content, it cannot be absorbed and instead forms a protective coating on the hair, helping to retain moisture for longer. • Sugar beet extract - contains betaine, an amino acid that retains moisture and acts as an anti-irritant. Finished with the universally-adored Electric Fragrance. Your hair will not only smell amazing, but it will look and feel revived and full of vitality. EXPERT ADVICE “Apply an almond-sized amount to your hand and massage into wet hair with your fingertips, focusing solely on the scalp and root area. The rich lather running through the mid-lengths and ends is enough to cleanse the rest of your hair. Rinse out.” MW Combine with our Hydrate Conditioner for best results.