True-To-Level Toning Power

Shop the New Shades EQ Level 10 Shades!

Our most loved reflects in their highest level yet

3 new level 10 shades join the collection! Our Shades EQ Gloss level 10 collection now consists of five Level 10 shades formulated to deliver true-to-level toning power, so you can achieve your brightest blondes without the risk of over-depositing.


Level 10 Collection: New 010T Platinum, New 010P Ivory Pearl, New 010GI Tahitian Sand, 010VV Lavender Ice and 010N Delicate Natural


Meet the New Shades


T = Titanium

Background: Black to Gray

Reflect: Silver/Blue

Best for platinum blonde toning



P = Pearl

Background: Black to Gray

Reflect: Blue/Violet

Best for pearl blonde results


010GI GI = Gold Iridescent

Background: Brown to Tan

Reflect: Gold/ Violet

Best for natural, cool blonde results

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