What It Is

An innovative no-lift ammonia free color line, formulated with our signature complex of Quinoa, Vitamin E, Grapeseed Oil, Rosemary, Avocado Oil and Sunflower Oil.

What It Does

• Features a unique, creamy texture which is ideal for today's modern coloring techniques.

• Perfect for achieving seamless color blending, and 'stay put' shadow rooting.

• Use on its own or as a support tool for our FACTION8 permanent color line.

• Provides conditioned results, radiant shine, and translucent reflection.

What Else You Need to Know

• Conditioned and customizable color with translucent reflection, while also adding shine with our no lift, acidic and ammonia-free colors.

• Unique creamy consistency gives artists control for techniques like shadow rooting, low lighting, grey blending, glossing, toning, color melting, color refreshing and correction.

• As with all Pulp Riot products, it’s vegan and no animal testing.

• Added color sticker on top.

• In a non-metalic bowl or applicator bottle, mix 1 part Liquid Demi to 1 part Liquid Demi Developer. Apply to damp or dry hair.

• Standard processing time is 20 minutes without heat. Fully rinse and shampoo out.

• For softer color deposit, process under 20 minutes.

• For help with blended grey, process a total of 40 minutes (20 min. with cap under hooded dryer, and an additional 20 min. without heat).

Use only with our specifically formulated Demi-Permanent Developer.