Pravana

Pure Light Power Lightener

Pure Light Power Lightener is rated 4.8 out of 5 by 11.
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Select Size
24 oz.
#PP077692
24 oz.
Selected Shades & Availability
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Description

What It Is

Pure Light Power Lightener is a blue based lightener that preserves the natural shine of the hair and is ideal for conventional highlighting. POWER Lightener's blue powder is dust-free and mess-free. Power Lightener is micro-encapsulated for time-released lightening. Lifts up to 7 levels.

What It Does

• Four containers replace one bulky tub

• Simplified mixing so you can easily pour not scoop

• Same best-selling formula with upgraded packaging at the same accessible price point

• Powre Lightener's Violet/blue powder is dust-free and mess-free

• Power Lightener is micro-encapsulated for time-released lightening. Lifts up to 7 levels

What Else You Need to Know

• Encourages ease, convenience, and confidence

• Sleek, compact, hand-held design takes up less space

• Built-in measuring cap saves time and reduces waste

• Easy-to-pour spout for less mess

• Same high-performing lightening formula

How To

In a non-metallic bowl, mix 1 partPure Light Power Lightener with 3 parts PRAVANA Creme Developer, ZERO LIFT-40 Volume (1:3).

For on-scalp application, use up to 20 volume; for off-scalp, use up to 40 volume. Apply to dry hair. Process for up to 55 minutes. Rinse thoroughly after processing then shampoo and condition with desired care products.

Ingredients

POTASSIUM PERSULFATE, AMMONIUM PERSULFATE, SODIUM METASILICATE, SODIUM STEARATE, MINERAL OIL / PARAFFINUM LIQUIDUM / HUILE MINERALE, MAGNESIUM CARBONATE (CI 77713), CYAMOPSIS TETRAGONOLOBA (GUAR) GUM, TETRASODIUM EDTA, SODIUM L AURYL SULFATE, ULTRAMARINES (CI 77007), SILICA, AQUA / WATER / E AU, FRAGRANCE (PARFUM), LIMONENE

Ratings & Reviews

Rated 5 out of 5 by from Top shelf bleach! I've been using Power Lightner for over 14 years and still love it!
Date published: 2021-09-18
Rated 5 out of 5 by from Lightener for getting my clients blonde! I’ve been using this lightener for 4 years and it never dissapoints!
Date published: 2021-09-06
Rated 5 out of 5 by from looooooove I’ve used a lot of lighteners and this one is by far my fav it’s up there with the blondeme lightener by scwhartzkopf, I add formula 18 drops to protect the hair from damage because this lightener is strong and kicks butt! I love the consistency when I mix it 1:1.5-2 I’m not a fan of the new packaging but I just add it to the old bucket with the scoop! Haha this lightener is the bomb though
Date published: 2021-07-19
Rated 4 out of 5 by from Love The Lightener But Packaging Needs Tweaking Regarding this new packaging, I love that it doesn’t take a much room in my back bar, but what I don’t like is if I happen to pour to much in the cap or the bowl there is no way to get it back into the container. I wish they would redesign it so the nozzle dispenser would unscrew, not just the top cap for the nozzle.
Date published: 2021-07-01
Rated 4 out of 5 by from Great product but weird lid/cap design I would give it 5 stars but the packaging can be a little difficult. There are 2 caps/lids: one that is screwed onto the top of bottle (the nozzle) and the other screws on top of that to seal everything. I was having issues with putting the top seal cap back on as the guides for the cap dont line up very well and I have to line it up over and over, and the 2nd issue is if you finally get the top cap locked in you can tighten it too much which removes both caps and the product goes everywhere. The bleach itself is AMAZING, but the caps are just weird.
Date published: 2021-04-07
Rated 5 out of 5 by from love it the best for dark to blond Usually I work whit Latina’s hair and this product is amazing
Date published: 2021-03-06
  • y_2021, m_10, d_17, h_18
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.19
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  • co_hasreviews, tv_5, tr_6
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