Food For Soft Hydrating Shampoo

Food For Soft Hydrating Shampoo is rated 4.7 out of 5 by 339.
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10.1 oz.
#P2451200
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What It Is

Matrix's Food For Soft Hydrating Shampoo, infused with avocado oil & hyaluronic acid, moisturizes while cleansing & removing excess oil without stripping the necessary moisture your clients' dry hair needs.

What It Does

Food for Soft Hydrating Shampoo targets your clients' dry hair and instantly transforms it for touchable soft results, providing 7x more moisture for up to 72 hours when used as a system of Food For Soft Shampoo, Conditioner, or Mask & Oil vs non-conditioning shampoo.

What Else You Need to Know

• Food For Soft is a professional hydrating haircare range that targets dry hair and instantly transforms it for touchable soft results.

 

• Food For Soft is suitable for all dry, porous hair types and textures. It is infused with avocado oil, which can add lightweight moisture, and hyaluronic acid, a known humectant that provides moisture and can retain a balance of lipids and proteins.

 

• Food For Soft can be used on 100% human hair extensions in which the cuticle has not been altered from its original state prior to purchase. Apply product to the human hair portion of the weft only avoiding any points of adhesion.

 

• Food For Soft is suitable for color-treated hair and can be used from that point on and at home between coloring appointments. This product features a fragrance with top notes of toffee, hawthorn, and freesia.

Apply a quarter size amount of product, lather and rinse. In case of contact with eyes, rinse them immediately. Follow with Conditioner or Treatment Mask & oil

aqua / water / eau, sodium laureth sulfate, sodium lauryl sulfate, cocamidopropyl betaine, sodium chloride, glycol distearate, hexylene glycol, parfum / fragrance, cocamide mea, citric acid, sodium benzoate, sodium hydroxide, dimethicone, carbomer, coco-betaine, salicylic acid, guar hydroxypropyltrimonium chloride, menthol, amodimethicone, glycerin, persea gratissima oil / avocado oil, linalool, trideceth-10, benzyl salicylate, benzyl alcohol, coumarin, peg-100 stearate, steareth-6, sodium hyaluronate, limonene, trideceth-3, phenoxyethanol, fumaric acid, acetic acid, tocopherol, helianthus annuus seed oil / sunflower seed oil, rosmarinus officinalis leaf extract / rosemary leaf extrac​t

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

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Rated 4 out of 5 by from Good Good every wash conditioner for detangling and manageability. Product is hard to get out of the liter bottles at times even with a pump.
Date published: 2026-01-21
Rated 5 out of 5 by from Love it My daughter loves this shampoo. Has a great smell and leaves the hair feeling silky soft.
Date published: 2026-01-14
Rated 5 out of 5 by from Best hydrating Shampoo Favorite shampoo for when my hair needs extra moisture!
Date published: 2026-01-07
Rated 5 out of 5 by from Amazing and worth it Matrix is one of my go to products for hydrating my clients hair!! Quick and reliable results!
Date published: 2025-12-31
Rated 5 out of 5 by from Love it!!!! I used to use All Soft from Redken. But I noticed how it would weigh down my hair, and I found myself always having to wash my hair. So I switched over to Food For Soft, and I'm so happy that I did. It doesn't weigh my hair down, and I prefer the smell over All Soft. It leaves my hair feeling soooo soft and silky.
Date published: 2025-12-05
Rated 5 out of 5 by from Excellent for straightening curly hair This product is fantastic for curly hair that I make straight. It’s nice and leaves the hair soft afterward with little damage.
Date published: 2025-12-03
Rated 5 out of 5 by from Good for Soft is Amazing!! Food for Soft is one of my fav Matrix products. I love how it’s super versatile and can be used on any of my clients and it smells amazing!!
Date published: 2025-10-02
Rated 5 out of 5 by from SOFT HAIR I LOVE THIS PRODUCT!! LEAVES MY HAIE AOOO SOFT AND SMELLS GOOD TOO!!!!
Date published: 2025-09-06
Rated 5 out of 5 by from Love it Love this line! Saw a huge difference in my hair after using it
Date published: 2025-08-27
Rated 5 out of 5 by from new favorite Has a great slip, Made my hair super soft and hydrated. Def will be adding to my rotation
Date published: 2025-08-20
Rated 5 out of 5 by from best shampoo ever i’ve always struggled with having dry, coarse hair. but this completely changed my hair. i love it so much.
Date published: 2025-08-20
Rated 5 out of 5 by from No fancy smell but does the job My stylist switched me to this shampoo after I accidentally overused a protein shampoo that left my hair Dry and brittle. It worked great!
Date published: 2025-08-18
Rated 5 out of 5 by from Clients love it. Love the softness this brings to dry hair. It's heavy for fine hair though.
Date published: 2025-07-22
Rated 5 out of 5 by from Love this line of product!! Leaves my hair feeling soft and nourished
Date published: 2025-07-17
Rated 5 out of 5 by from Food for soft hair matrix This shampoo and conditioner makes your hair so soft and smells so good
Date published: 2025-07-14
Rated 5 out of 5 by from Great This makes your hair soft and moisturized even without conditioner. Very surprised
Date published: 2025-07-11
Rated 5 out of 5 by from Amazing Shampoo! Every client I have used this on absolutely loves it and wants a bottle for themselves! It smells great and leaves your hair feeling amazing!
Date published: 2025-07-08
Rated 5 out of 5 by from Best shampoo Love this shampoo. Smells great. Works great. Hair feels soft and healthy after.
Date published: 2025-07-07
Rated 5 out of 5 by from Food For Soft I love this shampoo. My daughter has very thick but fine hair. We struggled finding a shampoo that didn’t weigh her hair down or make it greasy looking. This shampoo has made her hair look and feel so much healthier.
Date published: 2025-07-04
Rated 5 out of 5 by from Great Line We have enjoyed the soft and manageable results that this line from matrix has provided our clients.
Date published: 2025-06-29
Rated 5 out of 5 by from Store was out of biologe shampoo I typically use, tried this as I heard it was similar and it was newer and have not been upset!
Date published: 2025-06-11
Rated 5 out of 5 by from Great product! Love the smell and it leaves your hair feeling great!
Date published: 2025-06-10
Rated 5 out of 5 by from Love it This is my favorite shampoo it bring the hair back to life hydrating it and keeping the color vibrant and lasting weeks ❤️❤️❤️
Date published: 2025-06-08
Rated 5 out of 5 by from 10/10 l love everything about the Food for soft line! from the smell to the way it makes my hair feel!!
Date published: 2025-06-07
Rated 5 out of 5 by from The perfect name for this product! I use this on my older clients at the assited living salons i run. The much needed moisturize it provides for them is amazing, leaving their hair so soft.
Date published: 2025-05-22
Rated 5 out of 5 by from Amazing and affordable Love how soft this shampoo leaves my hair and the smell is amazing!
Date published: 2025-05-09
Rated 5 out of 5 by from Leaves your hair so soft! Smells so good! Highly recommend!
Date published: 2025-04-30
Rated 4 out of 5 by from Super Soft! This makes my hair so soft and shiny, without weighing it down or making it greasy. I don’t love the smell as it slightly reminds me of play-doh. It’s not bad enough for me to not use it and it doesn’t linger.
Date published: 2025-04-26
Rated 5 out of 5 by from shampoo I love the smell and I love how soft the hair is afterwards!
Date published: 2025-04-25
Rated 4 out of 5 by from Not a bad choice Not a bad choice, but I’m not in love with the smell
Date published: 2025-04-21
  • y_2026, m_4, d_14, h_9
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.43
  • cp_2, bvpage2n
  • co_hasreviews, tv_120, tr_219
  • loc_en_US, sid_matrix-food-for-soft-hydrating-shampoo, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_saloncentric
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 10ms
  • reviews, product