Food For Soft Hydrating Shampoo

Food For Soft Hydrating Shampoo is rated 4.7 out of 5 by 276.
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10.1 oz.
#P2451200
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What It Is

Matrix's Food For Soft Hydrating Shampoo, infused with avocado oil & hyaluronic acid, moisturizes while cleansing & removing excess oil without stripping the necessary moisture your clients' dry hair needs.

What It Does

Food for Soft Hydrating Shampoo targets your clients' dry hair and instantly transforms it for touchable soft results, providing 7x more moisture for up to 72 hours when used as a system of Food For Soft Shampoo, Conditioner, or Mask & Oil vs non-conditioning shampoo.

What Else You Need to Know

• Food For Soft is a professional hydrating haircare range that targets dry hair and instantly transforms it for touchable soft results.

 

• Food For Soft is suitable for all dry, porous hair types and textures. It is infused with avocado oil, which can add lightweight moisture, and hyaluronic acid, a known humectant that provides moisture and can retain a balance of lipids and proteins.

 

• Food For Soft can be used on 100% human hair extensions in which the cuticle has not been altered from its original state prior to purchase. Apply product to the human hair portion of the weft only avoiding any points of adhesion.

 

• Food For Soft is suitable for color-treated hair and can be used from that point on and at home between coloring appointments. This product features a fragrance with top notes of toffee, hawthorn, and freesia.

Apply a quarter size amount of product, lather and rinse. In case of contact with eyes, rinse them immediately. Follow with Conditioner or Treatment Mask & oil

aqua / water / eau, sodium laureth sulfate, sodium lauryl sulfate, cocamidopropyl betaine, sodium chloride, glycol distearate, hexylene glycol, parfum / fragrance, cocamide mea, citric acid, sodium benzoate, sodium hydroxide, dimethicone, carbomer, coco-betaine, salicylic acid, guar hydroxypropyltrimonium chloride, menthol, amodimethicone, glycerin, persea gratissima oil / avocado oil, linalool, trideceth-10, benzyl salicylate, benzyl alcohol, coumarin, peg-100 stearate, steareth-6, sodium hyaluronate, limonene, trideceth-3, phenoxyethanol, fumaric acid, acetic acid, tocopherol, helianthus annuus seed oil / sunflower seed oil, rosmarinus officinalis leaf extract / rosemary leaf extrac​t

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

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Rated 5 out of 5 by from Moisture Gives hair the moisture that is lacking, without it being left feeling weighted down.
Date published: 2025-03-20
Rated 5 out of 5 by from Highly Recommend Love this brand and shampoo I’ve searched and tried so many for my thick long hair ! I find it best to work when I wash my hair every other day it leaves it less fizzy soft alight and airy
Date published: 2025-03-06
Rated 5 out of 5 by from Great look great product! One of my favorites by far!!! Love the scent as well!
Date published: 2025-03-04
Rated 5 out of 5 by from AMAZING! This shampoo & conditioner smells incredible & leaves your hair feeling so clean, soft & light! I'm obsessed!
Date published: 2025-02-07
Rated 5 out of 5 by from Great product Great product, clients love the smell of the shampoo and the way hair feels afterwards!!
Date published: 2025-01-25
Rated 5 out of 5 by from Loved the product!! This product leaves your hair feeling so soft it’s wonderful. I have recommended this product to all my clients and they have had the best results!
Date published: 2025-01-14
Rated 1 out of 5 by from Hair Loss This shampoo and conditioner caused WAY more shedding when washing/conditioning my hair in the shower and brushing it. Which sucks because brushing my hair out is SO much easier with these products, but I'm getting about 3 times the amount of shedding since switching from Redken shampoo and conditioner.
Date published: 2025-01-13
Rated 5 out of 5 by from 10/10 ⭐️ I absolutely love this shampoo and so do my clients! I make sales just from the smell of it and the results speak for themselves on my clients as well. It really does make the hair super soft. A great dupe for the Redken all soft line
Date published: 2025-01-05
Rated 3 out of 5 by from Breakouts I loved the price and the way this shampoo and conditioner made my hair feel. Unfortunately I have been breaking out which never happened before. So I finally went into the dermatologist they took pictures and the dr came in she handed me shampoo and said it's your shampoo and conditioner. The placement of my acne is on my forehead , neck , side of face by my eat on my ear, and back on neck. She said the scent is some shampoos are just so strong it causes people to breakout. I had never put the timing together until I went back in receipts and pictures and she's right my acne started a week after this shampoo was bought.
Date published: 2024-12-18
Rated 5 out of 5 by from Amazing This ENTIRE set is everything! I use this for my 5y/o & her hair after her wash, is always so soft. Her curls are always so juicy with moisture, I love it.
Date published: 2024-12-14
Rated 5 out of 5 by from Love Love how the shampoo and conditioner and oil make my hair feels. And I love the subtle scent.
Date published: 2024-12-11
Rated 5 out of 5 by from Love, matrix products I give this a five star I love this product. It makes the hair so healthy.
Date published: 2024-11-22
Rated 5 out of 5 by from I loveeee this product. It makes my hair so silky smooth. My clients love it as well! Smells amazing!
Date published: 2024-11-16
Rated 5 out of 5 by from OBSESSED Beyond obsessed!! I use this at home and on my clients!!
Date published: 2024-11-04
Rated 5 out of 5 by from So so soft I loved the shampoo new im hooked with the conditioner
Date published: 2024-10-26
Rated 5 out of 5 by from Obsessed! Love love this shampoo! This product line is amazing! I recommend this line for most hair types because it is very universal great shampoo! My mom has been using this for almost a year and you can see and feel the difference in the quality of her hair. It’s thicker, shinier, softer, and a lot more healthier over all. This is a great hydration shampoo and great shampoo for non oily hair types!
Date published: 2024-10-23
Rated 1 out of 5 by from So disappointed. Basically this shampoo formula broke off my hair and caused a huge bald spot in the middle of my scalp. Please be careful with this product.
Date published: 2024-10-16
Rated 5 out of 5 by from shampoo/conditioner My clients love it and so do I. Definitely my top choice for matrix.
Date published: 2024-09-27
Rated 5 out of 5 by from MUST HAVE !! Oh my god! Amazing my hair has never felt so soft and heathy and it smells sooo good
Date published: 2024-09-23
Rated 5 out of 5 by from Amazing product This has been a best selling shampoo at my salon. My clients love it. Smells amazing and really softens the hair!
Date published: 2024-09-16
Rated 5 out of 5 by from Amazing for dry hair!! I love this shampoo it is so moisturizing to my very dry clients hair. This summer I have used it on all my blond swimmers. It has made their hair feel so much better.
Date published: 2024-08-29
Rated 5 out of 5 by from buy it !! This is by far the best shampoo and conditioner i have used both at home and in salon. clients are raving about it and want to purchase because of the amazing smell too!
Date published: 2024-08-23
Rated 5 out of 5 by from Good stuff I purchased the whole set. I love it, my clients love it, I will be purchasing again. It really made my hair, soft and manageable without weighing it down.
Date published: 2024-08-16
Rated 5 out of 5 by from Amazing One of my favorite shampoos to use on my clients and myself. Only thing that throws off my clients is the name but they love their hair wash
Date published: 2024-08-14
Rated 5 out of 5 by from Great for corse hair This shampoo does an amazing job on my corse unruly hair. It’s the best shampoo I’ve found for my hair. Not too heavy or greasy and good for daily use.
Date published: 2024-08-07
Rated 5 out of 5 by from Great product for all hair types My favorite shampoo even works for my fine rhin hair
Date published: 2024-08-01
Rated 5 out of 5 by from Very moisturizing Matrix food for soft shampoo is very conditioning. It makes my very dry hair feel so soft . It has a nice lather and it helps moisturize my wavy hair to form better waves and less frizz.
Date published: 2024-07-29
Rated 5 out of 5 by from One of our best retail products! We love using this in our salon and our customers love taking it home! Highly recommend if you are looking for something that sells well.
Date published: 2024-07-23
Rated 5 out of 5 by from i was skeptical Love the smell!!!! Gives the most moisture to the hair without weighing it down
Date published: 2024-07-09
Rated 5 out of 5 by from Love Currently right now I’m using very harsh water on my hair and this shampoo hydrates my hair wonderfully
Date published: 2024-07-08
  • y_2025, m_5, d_17, h_6
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.42
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  • co_hasreviews, tv_90, tr_186
  • loc_en_US, sid_matrix-food-for-soft-hydrating-shampoo, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
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