Engulfed by his passion for the craft of hairdressing, Jay Wesley Olson found himself apprenticing under the “Dessange School of Thought”. He was quickly recognized for his progressive hues described as elegance with an edge. From there he would join one of the largest beauty brands in the world. Immersing himself in the various lightning and coloring techniques he would swiftly rise as a national artist for L’oreal Professional. During this time, the first Bespoke Salon was opened. A space that was focused on the craft of hairdressing, yet home to all curators, celebrating all art forms from poetry to music, painting to ironwork. The success of Bespoke came fast and expanded twice in the last couple years. Independently, Jay continues to innovate, continuously pushing the boundaries of hair color as an owner of the world wide hairdressing phenomena, Pulp Riot Hair. A hair color line that has taken the industry by storm and has no signs of slowing down.