SalonCentric Unveils New Site Design

Published by: SalonCentric Team
Oct 01, 2021
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SalonCentric is excited to unveil a brand-new site and all its new features designed to give customers the best shopping experience possible. These new features made it just in time for the holiday season so beauty professionals can have a faster, easier, and more convenient way to shop SalonCentric.com. “We’re really excited about the new website redesign.  We purposefully set out to enhance the user experience built around customer feedback. We took a more clean and modern design approach to make it easier for our salon pros to access the products, services and educational content they need to grow their business,” says Jodi Fountain, SalonCentric VP of E-Commerce. “In addition, digital sampling has opened the door for us to be more connected than ever with our customer.  Our online sampling program is based directly on customer feedback, and the experience offers flexibility in allowing the stylist to choose from a selection of samples to create a more relevant and personalized experience for our stylist community.”

site redesign FreeSamples

Speaking of purchases in the future, SalonCentric’s newly redesigned site now has an Easy Reorder button so our customers can reorder their favorites with just a few clicks. 

site redesign EasyReorder

SalonCentric has also made shopping for color easier than ever with Premium Shade Picker, a specialized tool that allows one to quickly shop for multiple shades all at once. “We know how important color is to the salon professional so the Premium Shade Picker feature was top of mind during the design process,” says Fountain. “This shade picker is available on color product pages and is designed to inspire and encourage exploration of new color shades. Customers can also leverage the list view functionality if they are looking for convenience in replenishment.”

site redesign ShadeSelector

Plus, a new Favorites Board feature makes shopping for your favorite products and educational courses easier than ever. This enhanced shopping experience allows customers to create boards where they can save everything they need in one place so it’s easier to make purchases now or in the future. 

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And SalonCentric’s website isn’t the only way they’re making it easier to shop. SalonCentric’s yearly holiday shops will be coming to their brick-and-mortar stores so stylists and beauty professionals can find everything they need to step up their retail game and increase their profits during the busy and lucrative holiday season. 

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