Sep 11, 2018
New York Fashion Week is officially here, and to kick off the season, we’ve got Redken Global Creative Director, Guido, working his magic with a runway look inspired by the grunge of the 90s. Using Redken Triple Take 32, Shine Flash 02 and Wax Blast 10, he builds a boyish, but sexy, bedhead style, accentuating the shape of the neck with a slightly wet finish for a dose of runway drama. “It’s about bringing out the nuance of a very simple hairstyle,” says Guido. Check out the video for the how-to.