When To Use The New Redken Shades EQ Bonder Inside

Published by: Redken Team
May 21, 2021

PBC-SEQBI-2

Source: Courtesy of Redken

For the first time in 35 years, Redken is unveiling a groundbreaking innovation in Shades EQ. Introducing Shades EQ Bonder Inside, the all in one toner and bonder that helps to strengthen sensitized hair in one step. Did you know after each lightening or highlighting service, there is residual alkalinity left behind on the hair? This causes hair damage and weakened disulfide bonds for up to 14 days after the lightening service.

That’s where the Shades EQ Bonder Inside formula comes in to help strengthen sensitized hair in just one step. The formula features a built-in bonder along with citric acid and taurine to help strengthen the hair’s bonds, while reducing damage and alkalinity following lightening services. The formula also evens porosity and pH levels to ensure optimal color results, shine and conditioning. It provides the Shades EQ Gloss results you know and love but now with added strength.

PBC-SEQBI-350

Source: Courtesy of Redken

“Shades EQ Bonder Inside is a true innovation for stylists”, says Redken Brand Ambassador Johnny Ramirez. “For me, it is all about giving my clients the best results. I have relied on Shades EQ for my entire career and now with Shades EQ Bonder Inside, I am able to get that same shine, condition and tone with extra protection in one easy step.”

Read on to learn when you should use Shades EQ Bonder Inside with your guests.

BLONDE OBSESSED CLIENTS WITH VERY SENSITIZED HAIR:

seq Blonde Obsessed

Source: Courtesy of Redken

For those clients who love to go blonder and lift higher and lighter at every salon visit, Shades EQ Bonder Inside is the perfect choice to ensure strong, protected hair after every lightening and highlighting service. These clients will often have extremely sensitized hair and Shades EQ Bonder Inside can help to reinforce and strengthen the hair.

SEASONAL HAIRCOLOR CHAMELEONS:

seq Seasonal Chameleons

Source: Courtesy of Redken

Do you have guests that often try new light and dark hair color frequently depending on the season? Use Shades EQ Bonder Inside with these clients to help reinforce and strengthen the hair.

CURL-ISTAS:

Curly and Coily seq

Source: Courtesy of Redken

For clients of all hair types and textures who are concerned about damage, Shades EQ Bonder Inside provides that extra dose of care and strength.

GRAY COVERAGE GUESTS IN NEED OF ADDED STRENGTH AND SHINE:

seq Shine entusiasts

Source: Courtesy of Redken

Use Shades EQ Bonder Inside to provide gray coverage guests with an added dose of strength and shine during a root touch up service.

SHADES EQ BONDER INSIDE VS SHADES EQ GLOSS: WHAT’S THE DIFFERENCE?

seq difference picture

Source: Courtesy of Redken

Related Tags
Previous
Next

Featured Products

About The Expert

Redken Team
Education
Discover expert advice from Redken and the industry’s most trusted artists and educators. Whether it’s the latest, on-trend techniques or tips that will boost your business, they’re here to make sure you reach your full potential!