Redken’s innovative Shades EQ Bonder Inside takes your beloved gloss to the next level. Read on to find out how.
SHADES EQ BONDER INSIDE TONES + REPAIRS* IN ONE STEP
Don’t just color, repair! Shades EQ Bonder Inside helps repair weak bonds during color services. Formulated with built-in bonder, Shades EQ Bonder Inside allows you to tone and repair* your client’s hair in one step without any additives and no compromise to color results—all in just 20 minutes. Bonder Inside shades deliver intense shine, are ultra-conditioning, and offer long-lasting color results.
BUILT-IN BONDING IS BEST
Say goodbye to your bonding additives. Shades EQ Bonder Inside’s built-in bonder strengthens and protects more than the leading bonding additive** for a stronger hair fiber.* The result? Healthy-looking and feeling hair, with no compromise to color results.
Shades EQ Bonder Inside offers the same great benefits of Shades EQ Gloss with added protection, allowing you to repair the hair while you color it. In fact, this acidic liquid technology, infused with Bonder Inside for added strength, is patent pending.
TRIPLE ACID COMPLEX REDUCES RESIDUAL ALKALINITY
Healthy hair has a slightly acidic pH of 4.5-5.5, but lightening services, heat tools, and other factors can leave hair in an alkaline state. Just like Shades EQ Gloss, Shades EQ Bonder Inside is formulated with an acidic pH, but also features Triple Acid Complex technology.
Comprised of citric acid (bonding active), taurine (bonding active) and erythorbic acid (antioxidant), Shades EQ Bonder Inside’s Triple Acid Complex helps reduce residual alkalinity while toning, strengthening and repairing* the hair.
FOR ALL HAIR TYPES AND TEXTURES
Shades EQ Bonder Insides provides intense condition and shine on clients of all hair types and textures and even helps improve curl pattern for clients with wavy, curly and coily hair.
EXPANSIVE PORTFOLIO OF SHADES
With 19 Shades in Bonder Inside (and growing!), Shades EQ Bonder Inside has something for every client seeking healthy looking and feeling hair, no matter their desired result. The range also features exclusive shades only available in Shades EQ Bonder Inside: the new Ash Gold family, new Golden Level 10s collection, and more. Reach for Shades EQ Bonder Inside for extra protection on all clients.
SEE BONDER INSIDE IN ACTION: TRANSFORMATION AND FORMULAS
See and hear from our Redken Artists who love Shades EQ Bonder Inside.
@rachel_redd FORMULA: Shades EQ Bonder Inside 2oz 010AG Misty Beige + 2 oz 010G Lemon Icing + 4 oz of Shades EQ Gloss to Gel Processing Solution
@leysahairandmakeup FORMULA: Shades EQ Bonder Inside1 oz. (30ml) 010GI Tahitian Sand + 1 oz. (30ml) 010N Delicate Natural + 2 oz. (60ml) Shades EQ Processing Solution
@denisesuzanne_ FORMULA: Shades EQ Bonder Inside1 oz. (30ml) 010NB Caramel Cloud and 1 oz. (30ml) Shades EQ Processing Solution
“I love Shades EQ Bonder Inside for my really bright blondes,” says Redken Balayage Certified Colorist Ayumi Matsunami. “I can definitely tell their hair feels smoother after, like their cuticle is sealed better.”
“Shades EQ has been my go-to for 20 years and it always will be! I’m forever obsessed with the beautiful array of tones, the way it makes the hair feel, and my all-time favorite thing about it is the shine! Hands down the best,” says lived-in color specialist Marina Sellecchia.
Love Shades EQ? See how you can get exclusive rewards with the Gloss Boss Club.
*vs. without Shades EQ Bonder Inside
** Flash Lift + competitor additive & Shades Eq Gloss + competitor additive vs. Flash Lift Bonder inside & Shades EQ Bonder Inside