Top 10 Reasons To Tone With Jamie Sea Using Redken SEQ

Published by: Redken Team
Oct 22, 2018


The secret to flawless haircolor with every guest? Toning to perfection with Redken Shades EQ gloss!

Here Redken Brand Ambassador Jamie Sea shares the top 10 reasons why you need to be using Redken Shades EQ to tone and customize your haircolor creations.

IT SHOWCASES YOUR ARTISTRY
Toning hair allows for your true artistry to shine! Customizing the final shade of your guest's hair is what can set you apart from the rest.

REMOVES UNWANTED UNDERTONES
Remember that lightener is not a color. It is meant to remove pigment from the hair. Redken Shades EQ can banish any and ALL raw pigments that may come about as a result of the lightening process! Yellow, orange, or red, Redken SEQ has got your back when perfecting your client's haircolor and fighting those unwanted tones.

IT'S THE ULTIMATE TOOL
If you haven't tried the new Shades EQ Natural Ash series, you should. If you have a guest who has artificially colored dark hair, lifting through red and orange tones can be a challenge. Redken to the rescue! The SEQ NA series consists of 6 amazing shades and is available in levels 9-3. The best part? The SEQ NA series is triple blue based, which means you can kick that orange to the curb for good!

ALLOWS YOU TO CREATE YOUR BEST BLONDE TRANSFORMATIONS

Are your guests requesting beige, sandy, or champagne blonde looks? Redken SEQ has an extensive collection of customizable shades to give your clients the blonde of their dreams.

ALLOWS YOU TO CREATE SEASONAL LOOKS
I love adjusting my guests seasonally. For example, in the summer we balayage and tone with a bright, reflective sunny finish. In the fall, we integrate a shadow root and gloss with autumn tones. In the winter, I utilize the beige family with my blonde guests. The versatility is endless!

CREATES VALUE

Want to add more value to your guest's appointments? Grey root touch ups can become pretty predictable, however adding a shine or gentle pigment gloss to your guest's hair during their application can add so much more value to their salon experience. Plus, it's more dollars in your pocket with minimal time added to the original appointment duration.

LET'S YOU CUSTOMIZE HAIRCOLOR FOR YOUR GUEST'S COMPLEXION

One of the most wonderful reasons to tone is being able to gloss the hair to be the perfect fit for your guest's complexion. There is nothing better that having the correct balancing tones between your guest's skin and hair color.

TONING PROVIDES LUXURY

Adding glossing services to your menu can lead to a large increase in earnings! For example, if you charge $55.00 dollars for a gloss service, and do five finishing glosses a day that equals $275.00 dollars of extra revenue! If you provide 5 glosses a day, five days a week that equals $1,375.00 dollars! In 12 months, you would have $66,000 dollars of extra income JUST from your glossing services! Toning is quite literally one of the most important elements to a luxury haircolor service. It's the finishing component that ties all of your work together!

TONING IS A LOW COMMITMENT WAY FOR GUESTS TO EXPERIMENT WITH HAIRCOLOR

Redken Shades EQ is a demi-permanent haircolor which means it is low-commitment unlike permanent haircolor which lives within the cortex of the hair. SEQ adds shine, provides conditioning agents, and the perfect translucent pigment that you can change up from appointment to appointment!

 

 

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