Shutting Down Oxidation During Your Color Services

Published by: Maureen Sheen
Jul 05, 2021

1SUPPORT Malibu C De-Ox Article BEFOREDavie After resized

Source: Courtesy of Malibu C

Did you know the products you’re using during your color services can continue oxidizing for up to 48 hours? Shutting down oxidation not only protects the integrity of your client’s hair, it also protects the integrity of your work and the final results. Malibu C Educator Davie Woodard talks about how you can economically and effectively shut down the oxidation process. 

Q: With all of the innovations coming out in the beauty realm, what makes Malibu C De-Ox stand out to you?

Davie Woodard:The simplicity of it really stood out to me.. It is super easy to use, has safe ingredients, and works fast. 

Q: How do you know if you need to use De-Ox?

DW: I reach for De-Ox if I use anything with developer in it. Every client I color gets a De-Ox treatment. Think of it like this: If you start the car, you’ll need to shut the car off, too.

SUPPORT AFTER CAR Malibu C De-Ox Article

Source: Courtesy of Malibu C

Q: Why is De-Ox important for both stylists and clients alike?

DW: De-Ox is important for the integrity and security of the client’s hair health. I want to ensure my client leaves with the best hair I can provide them with. That means shutting down all oxidation within 60 seconds, otherwise it will continue oxidizing for up to 48 hours. 

Q: Can you explain your process with this client?

DW: We did a whole head of babylights using Trionics developers and Olaplex. Then, I shut down the oxidation with Malibu C De-Ox when each section was done processing. I shampooed out the lightener using Malibu C Un-Do-Goo to keep her cuticle open with the high pH.  I then toned and gave her a shadow root. After processing, I used De-Ox to completely shut down the oxidation of the shadow root. I finished her color using Malibu C Hydrate Color Wellness Shampoo and Malibu Blondes Enhancing Conditioner. As this client uses the Malibu C Hard Water Wellness line at home, including the Hard Water Wellness Remedy sachets regularly, I also sent her home with a Malibu C Salon Service Prep Pack that includes packets of Un-Do-Goo, Color Prepare, and Cur8 sanitizer so that she can prep at home for her next appointment. 

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About The Expert

Maureen is a veteran beauty and style editor having worked at AmericanSalon, Woman’s Day, People StyleWatch and Teen Vogue, and a contributor for CR Fashion Book, Well + Good, Elite Daily and Glam. You can find her reporting on the latest trends from backstage at New York Fashion Week, interviewing celebrities and beauty industry heavyweights, and fashion styling for editorial photo shoots. The self-professed product junkie, super foodie and wannabe hand model is obsessed with rose gold jewelry, the NYC Flower Market and planning her next big getaway.