Everything You Need To Know About Redken's New Violet Rose Shades

Published by: Redken Team
Nov 04, 2019

With Redken’s new Violet Rose shades from Shades EQ and Color Gels Lacquers, you can create wearable rose tones on all bases! With this innovative shade extension, you have the freedom to create beautiful tones on all bases with minimal pre-lightening! On darker bases, Violet Rose shades are best for rich mauve tones with iridescent, violet reflect. On lighter bases, Violet Rose shades are best for bright rose tones with violet reflect.

See below to access everything you need to know about the new Violet Rose shades!

WHAT IS THE TECHNOLOGY OF THE NEW VRo SHADES?
The new Violet Rose shades are calibrated by level to account for natural undertones. This allows for deposit to be true-to-tone for optimal reflect visibility. All shades contain no background + violet/rose reflect.

CAN I REFRESH WITH THE NEW VIOLET ROSE SHADES?

Yes. Shades EQ Gloss Violet Rose shades can be used to refresh previously colored strands and are also the perfect 1 to 1 match to Color Gels Lacquers Violet Rose shades. As always, Redken recommends adhering to the color mantra when using the new VRo shades, which states that permanent color should only touch virgin hair. Use any alkaline color formula on Zone 1, and always use acidic Shades EQ color on Zones 2 and 3 for amazing condition and shine.

HOW DO I MIX THE NEW VIOLET ROSE SHADES?

The new Violet Rose shades are mixed following the same mixing and processing directions as the existing Shades EQ Gloss palette. Mix in a 1:1 ratio using Shades EQ Gloss Processing Solution or Processing Solution for Precision Application. Always mix in equal parts and use immediately.

WHAT IS THE PROCESSING TIME FOR THE NEW SHADES EQ GLOSS VIOLET ROSE SHADES?
The processing time for the Violet Rose shades is the same as for the existing Shades EQ Gloss palette. Standard processing time is 20 minutes at room temperature.

GET CREATIVE WITH THESE COMBINATIONS

Mix Shades EQ Gloss Violet Rose shades with your other favorite Shades EQ Gloss shades.

HOW ARE THE COLOR GELS LACQUERS VIOLET ROSE SHADES MIXED AND WHAT IS THE RECOMMENDED PROCESSING TIME?

The Violet Rose shades follow the same mixing and processing guidelines as other Color Gels Lacquers shades. Always mix in a 1:1 ratio with Redken Pro-oxide Cream Developer and follow the timing guidelines below:
• 10 vol. = 20 minutes
• 20 vol. = 30 minutes
• 30 vol. = 40 minutes
• 40 vol. = 45 minutes

CAN THE NEW VIOLET ROSE SHADES BE MIXED WITH OTHER COLOR GELS LACQUERS SHADES?
The Violet Rose shades are intermixable with all Color Gels Lacquers shades with the exception of any shades containing Carmin’R and R5 dyes. Mixing the Violet Rose shades with Color Gels Lacquers shades containing Carmin’R and R5 dyes is not recommended and can lead to unpredictable results.

GET CREATIVE WITH THESE COMBINATIONS

Mix Color Gels Lacquers Violet Rose shades with your other favorite Color Gels Lacquers shades.

CAN THE NEW COLOR GELS LACQUERS VIOLET ROSE SHADES BE USED FOR GRAY COVERAGE?
The Violet Rose shades will not provide gray coverage as standalone shades as they contain no background. However, they can be intermixed with any of the Color Gels Lacquers superior gray coverage families when coverage is desired.
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