Matrix SOCOLOR Cult Launches Rickey “Hairgod” Zito x Cult Collaboration

Published by: Matrix Team
Mar 21, 2020
Matrix made waves in 2018 with the launch of SOCOLOR Cult (Cult), and now the legacy hair color brand is partnering with the god of vivid color, Rickey “Hairgod” Zito (@hairgod_zito) to release the Rickey “Hairgod” Zito X Cult collaboration. Featuring four distinctive shades that reflect Zito’s personal vision, the collection reflects his unique artistic vision and rebellious approach to hair color. Each shade—Ruby Red, Bambino Blue, Fruit Punch and Sea Monster—demonstrates the magic of a unique partnership that only Zito and Matrix can create. It also showcases how the Matrix brand continues to innovate while addressing the needs of colorists who love pushing their creative boundaries. 

An official brand ambassador for Matrix, Zito has partnered with brand since 2018 in launching the Cult collection, a range of vivid color shades in semi-permanent, demi-permanent and permanent technologies. Since its creation, Zito has collaborated with the brand to create showstopping and trending looks at shows, events and on Instagram where he has amassed a following of over 500,000+ followers. This next step is a natural evolution and only deepens the partnership by showcasing how Matrix emphasizes connection to its artists. “I initially got into the brighter colors as a form of rebellion,” says Zito. “But then I focused all my time and energy on trying to make vivids look expensive. When SOCOLOR Cult came around it made my job easy.”

“I was so eager to collaborate with Cult because of the performance of the product. The creaminess is perfect, the saturation is spot on,” says Zito. “I like to consider myself a mad scientist at times, so it was amazing to meet with the SOCOLOR research and development team. They’re very educated. They really know their colors and how to formulate, and it was an amazing feeling to see the shades I envisioned come out so perfectly from the lab to the shelf.”

Here’s a quick breakdown of the new Rickey “Hairgod” Zito X Cult Collaboration Shades:

FRUIT PUNCH 
Available Formulas: semi-permanent and demi-permanent
Product Description: A pale, feminine pink with neutral and compatible properties that make it perfect for direct application or color cocktailing.
Rickey Zito’s Inspiration: “I knew we needed a beautiful pink because pink is the most important color. It’s compatible with every other shade.”

SEA MONSTER 
Available Formulas: semi-permanent and demi-permanent
Product Description: A gorgeous blue green that creates an ideal canvas for mixing.
Rickey Zito’s Inspiration: “Inspired by the brackish blue-green water in the area where I’m from, it practically glows! And I’ve always wanted to create that color.”

RUBY RED 
Available Formulas: semi-permanent, demi-permanent, permanent 
Product Description: A bold, saturated red shade that leans into a deep raspberry, burgundy. Offers comforting qualities that simultaneously energize with its rich color.
Rickey Zito’s Inspiration: “There’s nothing like that unique maroon burgundy in the sky when the sun crests at sunset.”

BAMBINO BLUE
Available Formulas: semi-permanent, demi-permanent, permanent 
Product Description: A powdery blue with a softened mistiness and haze. This moody blue has a grey undertone that promotes mixtures and cocktails with almost any shade. 
Rickey Zito’s Inspiration: “The ultimate base color for anything you’re trying to create with a blue metallic sheen.”

The four rebellious shades co-created by the “Hairgod” are now available at SalonCentric stores and online, and at State Beauty Supply/RDA Pro Mart stores and online. 
 
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