Which Hair Mask Is Right For Your Client

Published by: Pureology Team
Feb 12, 2021

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Just as face masks improve our skin, hair masks enhance our strands. Pureology's variety goes the extra mile: the treatment masks are dual-benefit formulas, protecting hair color while solving a hair concern or helping to meet a hair goal. Here, we break down four offerings, so you can identify which ones are right for your clients. 

For brittle and rough hair: Hydrate Soft Softening Treatment
The newest hair treatment mask is perfect for clients who are seeking silky results. Hydrate Soft Softening Treatment nourishes and softens strands and counts shea butter and sweet almond oil as key ingredients. To invigorate the senses, a deep, rich, woody fragrance blend of cardamom, cedarwood and sandalwood notes was added. Plus, the formula is paraben-free.

To use on short to medium-length hair, dispense a quarter-size amount (15 mL). For long hair, dispense two quarter-sizes (30 mL). Apply to wet or dry hair and leave it on for five minutes.

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For dry, fine or coarse hair: Hydrate Superfood Treatment
Look no further than Hydrate Superfood Treatment for softness and intense moisturization. Avocado oil and coconut oil, its key ingredients, nourish and hydrate, and its blend of pineapple, coconut and vanilla notes make the formula smell like a tropical paradise. It's ideal for guests who want deeper conditioning. A member of the Superfood collection, this mask is weightless, processes in as little as five minutes and is free of silicones and parabens. 

To use on short to medium-length hair, dispense a quarter-size amount (15 mL). For long hair, dispense two quarter-sizes (30 mL). Apply it to wet hair and leave it on for five minutes. This mask can also be left on for longer or overnight. 

Pro Tip: Hydrate Superfood Treatment is terrific for hair with subtle damage from chemical services such as highlights and blonding. According to Pureology Global Artistic Director Jamie Wiley, the formula penetrates beyond the cuticle "to help rebuild hair bonds and future damage."   

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For damaged, fine or coarse hair: Strength Cure Superfood Treatment
Strength Cure Superfood Treatment addresses damage on all fronts. It delivers essential nutrients to nourish, repair and strengthen, and it protects hair from future damage. Olive oil and goji berry are its key ingredients. A part of the Superfood collection, this mask is weightless, processes in as little as five minutes and is silicone- and paraben-free. The blend of mandarin, peony and jasmine notes is utterly enchanting. 

To use on short to medium-length hair, dispense a quarter-size amount (15 mL). For long hair, dispense two quarter-sizes (30 mL). Apply it to wet hair and leave it on for five minutes. This mask can also be left on for longer or overnight. 

Pro Tip: Another of Wiley's favorites for treating subtle damage, if strength and repair are your guest's hair goals, try this mask.

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For all hair types: Color Fanatic Multi-Tasking Deep Conditioning Mask 
The best-selling Color Fanatic Multi-Tasking Deep Conditioning Mask is a crowd-pleaser for a reason: it offers 21 benefits and works in as little as two minutes. Detangle, ease a blow-dry, moisturize, add shine and more. Camelina oil, coconut oil and olive oil, the mask's key ingredients, help restore, protect and strengthen strands. It's (almost) instant gratification for any client in a time crunch. Featuring rose, floral ginger and cedarwood notes, this mask is a delightful hair and olfactory pick-me-up. Our formula is silicone- and paraben-free.

To use on short to medium-length hair, dispense a quarter-size amount (15 mL). For long hair, dispense two quarter-sizes (30 mL). Apply it to wet hair and leave it on for two to three minutes. 

Pro Tip: This mask is also suitable for anyone who struggles with day-to-day brushing and heat styling damage. The formula "will help repair the hair's cuticle," says Wiley.

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Generally, Pureology hair treatment masks can be swapped in for conditioner once a week, or more often if a client's hair is in further need of their benefits. According to Wiley, guests with medium to coarse hair can put on a treatment mask every time they shampoo and condition. "For fine hair, I recommend using a treatment mask every other shampoo so that it won't weigh hair down," she says. 

Here's how you can make Pureology masks a part of your business. 

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As a special treat. 
It's an easy way for clients to give their hair some extra love. 

As a learning tool. 
Working with stylists in training? They can practice taking care of others behind the chair while they apply hair masks. 

As a rec during a consultation. 
Mention the benefits of a hair mask to guests before starting their services. 

As a quicker alternative to a blow-dry. 
When clients are in a rush, you can upsell to our masks, which process in five minutes or less. Another option is creating a treatment braid they can undo and wash out at home. 

As a product for sale. 
Tell customers they can enjoy Pureology hair masks from home if they can't get to your salon. The results will still be stunning.


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