The Haircare System Your Blondes Need Right Now

Written by: Redken Team
Jul 24, 2020

As you begin to open your doors for business and welcome your guests back to the salon, you can be sure of one thing: clients will be eager to cover their roots and refresh their highlights for the summer. And whether your guest is looking for subtle highlights or a striking platinum blonde look for the season ahead, bleached or lightened hair will need a repairing haircare regimen to help maintain its healthy look and strength. Redken’s new Extreme Bleach Recovery Haircare system is an absolute must-have for any guest who receives a highlighting service.The three-step system nourishes, hydrates and strengthens the hair, making it the perfect regimen for blonde and highlighted guests who often struggle with dry, brittle strands following their lightening services.What sets this range apart as a must-have for bleached, damaged hair? It all comes down to the ingredients and technology. This innovative range is formulated with cica, a trending ingredient often used in skincare that offers calming and soothing benefits to the hair.

Courtesy of: Redken

The system also features Redken’s new Lamellar Water technology. Lamellar Water is a rinse-out treatment that acts as a liquid band aid to transform and restore damaged, bleached hair. “Lamellar Water is an exciting, innovative liquid conditioning rinse-out that works in just 10 seconds,” says Redken Brand Ambassador Rodney Cutler.   “The warming treatment technology hydrates and adds shine. Plus,it deposits only into the damaged areas of the hair to fill porosity. Simply apply on damp hair on the lengths and ends,massage,and rinse out.”

To learn more about Extreme Bleach Recovery, check out Redken Global Artistic Ambassador and #ItTakesAProTeam Artist Sam Villa (@samvillahair) demoing the new system:

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