L’ANZA Artistic Design Team's Sarah Mac (@sarahmacoriginal) reveals the newest collection to the L’ANZA portfolio: L’ANZA T.R.U.E. For The Planet. Combining breakthrough clean formulations with sustainable, innovative packaging for a high-performance experience that’s not only good for hair, but good for the planet. Because it’s not just a trend, it’s the future.
The Clean Shampoo transforms from a soft powder into a silky, moisturizing lather. Blended with aloe, rice protein and seaweed for a gentle, vitamin-packed cleanse that leaves hair feeling healthy, manageable and clean, your clients might even skip a shampoo.
The sustainable innovation uses over 70% less water than a standard, liquid shampoo, and contains a mild, gentle amino acid-derived surfactant that creates a creamy, high-performance lather. The collection is free from silicones, PEGs, dyes, parabens, sulfates, gluten and more. Plus, T.R.U.E. bottles are made from 96% ocean-bound waste PCR (Post-Consumer Resin) and are fully recyclable. By partnering with the Surfrider Foundation and Oceana, T.R.U.E. benefits efforts to fight plastic pollution and promote worldwide ocean positivity.
Have your clients follow the steps below to experience clean, high-performance haircare.
- Rinse hair thoroughly.
- Sprinkle a thin layer across hand. Add water and emulsify.
- Glide through the hair to work up a lather, massage, and rinse.
- Apply Pure Conditioner evenly to wet hair
- Massage and indulge, leaving in for one to two minutes. Rinse.
- Style as desired.
Use L’ANZA Treatment Comb to create even product distribution.