Source: Courtesy of Redken
Damage and dryness are some of the most common and frustrating hair concerns for salon guests. After all, hair can become damaged for many reasons, from bleaching and highlighting hair color services to excessive blowdrying or hair styling with heat tools to environmental factors such as sun exposure and wind. If your guest's hair has become dry or damaged, it’s important to offer restorative in-salon treatments and powerful take-home haircare regimens that will restore and strengthen their hair.
To that end, Redken introduces a new haircare regimen to repair damaged hair and provide immediate results for a total hair transformation: Acidic Bonding Concentrate.
Source: Courtesy of Redken
WHAT IS ACIDIC BONDING CONCENTRATE?
It’s the must-have system for moisturizing and repairing all types of damaged hair. This all-in-one system of shampoo, conditioner and leave-in conditioner provides ultimate repair and intense conditioning for all hair types and texture. It’s the ultimate take-home treatment for guests with damaged hair. “I love having Acidic Bonding Concentrate in my salon because it's so important for my clients to leave the salon with the right care products to maintain their hair’s health and integrity post-appointment at home,” says Redken Brand Ambassador Rodney Cutler, “I love their reaction when I use it at the bowl. They love how their hair feels and the results!”
Redken Acidic Bonding Concentrate Backbar Treatment
This innovative new system also offers an opportunity to boost your salon revenue and create an amazing salon experience for clients with damaged hair. The Acidic Bonding Concentrate Professional Strength Concentrates backbar service allows you to visibly reduce surface damage in a single treatment. Below, Redken’s ambassador network on how this backbar treatment can help you earn more and provide a transformative experience for guests.
1. TRANSFORM YOUR GUEST’S DAMAGED HAIR IN A SINGLE BACKBAR TREATMENT
With this innovative backbar treatment, you can provide a great solution for guests with damaged hair. The service offers instant transformative results, making it one of the most effective add-on services for your salon menu. It’s a great way to restore the strength, moisture and appearance of your guest’s hair in a single salon visit. “I like to call it ‘a dose of hair health’ in-between services,” explains Redken Global Artistic Ambassador Sam Villa. “The service helps to target the three key building blocks of all hair types and textures: protein, moisture and pH. This backbar service is safe for color-treated hair, and even seals the cuticle to visibly reverse surface damage in a single treatment.”
2. OFFER A CUSTOM PRESCRIPTIVE EXPERIENCE TO GUESTS WITH DAMAGED HAIR
With the Acidic Bonding Concentrate Professional Strength Concentrate backbar service, not only can you help restore and repair compromised hair, but you can also provide a customized solution based on your guest’s hair type and hair needs. The backbar assortment of Acidic Moisture Concentrate and Acidic pH Sealer can be mixed and customized based on your guest’s need for strength, moisture or both. This prescriptive approach provides your guest with a personalized service catered to their specific hair concerns, making it the ultimate premium add-on service.
“We’re living in an era where it’s all about the health of the hair,” says Redken Brand Ambassador Rodney Cutler. “With this backbar service, we are able to get ahead of the issues such as damage and dryness. It’s a solution-driven treatment that’s built into the prevention stage. We can keep the hair healthy and vibrant regardless of the hair color or the way the guest styles their hair, and it all starts with the backbar.”
3. PROVIDE GUESTS WITH DAMAGED HAIR WITH A ENJOYABLE SALON EXPERIENCE
When it comes to boosting backbar service revenue in your salon, it’s important to present guests an inviting and enjoyable experience. The Acidic Bonding Concentrate Professional Strength Concentrate Backbar Treatment offers guests a luxurious and elevated experience that leaves their hair looking and feeling healthier. “More than ever, salon experience is becoming important as guests are much more inclined to go deeper in terms of services and take home-product,” says Cutler. “Guests may be coming to the salon less frequently than in the past, but when they take the time to come, they are much more open to services and treatments that will maximize what can be done for their hair. It’s a great opportunity to elevate the salon experience and introduce these services.”