Source: Courtesy of Olaplex
When it comes to the integrity and care of color clients’ hair, Olaplex Ambassador and celebrity colorist Chad Kenyon knows a thing or two. Ensuring that his clients are educated and made to understand that their color journey may be unexpected in order to achieve the ideal result is part of his meticulous approach, as is incorporating Olaplex into his color services. If you haven’t tried OLAPLEX yet, here’s what you’re missing.
1. OLAPLEX IN YOUR FORMULAS ADDS INCREMENTAL VALUE TO YOUR BUSINESS
When using Olaplex in all your services, you can automatically increase your business revenue by 15 percent or more. You can go the à la carte route, but many stylists are opting instead to increase their pricing by 15-25 percent by advertising that they include Olaplex in all their services. With the huge popularity of Olaplex thanks to media awareness, more and more customers are searching specifically for Olaplex salons for their hair needs.
2. RETAIL SALES PROTECT YOUR BUSINESS
Because Olaplex products work for all hair types, it makes Olaplex’s retail line an easy sell. “Olaplex provides an incremental revenue opportunity through take-home products for clients to maintain their hair between salon visits,” says colorist and Olaplex Ambassador Chad Kenyon. The retail line is an effective way for your clients to maintain your beautiful handiwork while opening up needed additional revenue for stylists.
3. OLAPLEX WORKS WITH ALL LINES
Olaplex No.1 Bond Multiplier can be added to all chemical formulas, regardless of the brand, to mitigate damage during the service. It’s simple and easy, and you don’t need to increase the developer or processing timing. Our patented technology is compatible with all color and lightener lines.
4. SALON LOCATOR AND CERTIFICATION
There are advantages to getting certified. With the popularity of Olaplex, more clients are looking for certified stylists to add Olaplex to their formulas. Olaplex now offers online education and certification to proudly showcase in your salon so that you can open the doors to new clients through our salon locator. To get your certification, go to education.olaplex.com.