Reasons To Get Excited About Redken’s Haircare Transformation

Published by: Redken Team
Aug 27, 2021

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Source: Courtesy of Redken

Redken haircare has a brand new look. Earlier this year, Redken unveiled its haircare renovation featuring sustainable, modernized packaging and a new salon exclusive size to help professionals boost their salon haircare business. Read on to learn more about Redken’s transformation and discover Redken haircare on SalonCentric.com. 

SALON EXCLUSIVE 16.9 OZ. HAIRCARE SIZING TO BOOST YOUR BUSINESS
As part of the brand’s haircare renovation, Redken has introduced exclusive 16.9 oz. shampoos and conditioners that are available only to salons. This exclusive size has been introduced in an effort to support the stylist community by giving them a competitive retailing edge across the country. 

22% LESS PRICE PER OZ, 67% MORE PRODUCT
This 16.9 oz. exclusive professional size offers stylists better value with up to 22% less of a price per ounce. With 67% more product in each bottle, this new size also provides salons with a tremendous revenue and business building opportunity. Stylists can now earn an additional 30% more profit by retailing this exclusive 16.9 oz. haircare size to clients. 

VALUE PROPOSITON

We all know that selling is anchored in a products value proposition. There’s no way around it.  A value proposition is a promise of value to be. Good value propositions are in the language of the customer. In your world, think of your clients. 

The savings for clients when moving to the 16.9oz is .21cents per ounce.

  • 10.1oz MSRP $20.00 = $1.98 per ounce
  • 16.9oz MSRP $30.00 = $1.77 per ounce
    • Savings of .21 cents per ounce savings

 

Conservatively, the 16.9oz can do (50) Shampoos and the 10.1oz can do (30) Shampoos. The 16.9oz is timed perfectly for the client who books every 6-8 weeks to repurchase at the time of their visit. Plus, in 6-8 weeks the customer purchases half the amount of product during the year saving money and less bottles to recycle. The additional profit on each bottle of 16.9oz vs 10.1oz Core is up to $5.00. This is a clear win: more revenue, less inventory.

SUSTAINABLE PACKAGING
The modernized look and feel of Redken haircare features new sustainable packaging. All haircare bottles are made with at least 93% recycled plastic to help salons and suites meet sustainability goals. The packaging is also Cradle to Cradle Certified, one of the most recognized standards for products that are safe and responsibly produced. 

ALL HAIRCARE BOTTLES NOW FEATURE BRAILLE
In an effort to make Redken haircare accessible to all consumers, Redken has also partnered with The Braille Institute to add Braille to all shampoo and conditioner packaging.

NEW LOOK, SAME POWERFUL FORMULAS
While Redken’s reinvented look features a modern new bottle design, what hasn’t changed is the same powerful formulas to address every client hair concern and need. With formulas based on protein, moisture, and acidic pH for healthy hair, the Redken haircare range provides everything you need to prescribe the best solution for your guests. 


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