Redkens Guido On The SS2019 Trends To Watch

Published by: Maureen Sheen
Nov 19, 2018
As one of the most prominent hairstylists in fashion, chances are your work has been influenced by Guido. Sparking trends on the catwalk each season, the Redken Global Creative Director is the ultimate authority on what to expect next in beauty. “For a few years now, it’s been about embracing individuality and naturalness― the idea of really presenting everybody as the best version of themselves. It’s a very positive image, and that isn’t going to go away. It’s going to continue to be the backbone for everything,” says Guido. “But now, I think we’re seeing a resurgence of the fantasy of beauty as well.” Here, the mane master gives his take on the spring 2019 trends―or rather “options”―to look out for with a recap of the key shows of the season.
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About The Expert

Maureen Sheen
Contributing Digital Editor
Maureen is a veteran beauty andstyle editor having worked at AmericanSalon, Woman’s Day, People StyleWatch and Teen Vogue, and acontributor for Well + Good, CR Fashion Book, VeryGoodLight and EliteDaily. You can find her reporting on the latest trends from backstage atNew York Fashion Week, interviewing celebrities and beauty industryheavyweights, and fashion styling for editorial photo shoots. Theself-professed product junkie, super foodie and wannabe hand model is obsessedwith rose gold jewelry, the NYC Flower Market and planning her next biggetaway.