Matrix Elevates The Professional Service Experience With New Partnership With Modiface

Published by: Matrix Team
Mar 22, 2019
Have a client who’s looking to go bold or make a change but, scared to commit? Now with the new Matrix Virtual Try On app by Modiface – hair stylists can let their clients try on new shades worry-free before making a commitment. The Virtual Try On app amplifies the salon experience from the very beginning of the consumer’s experience, starting at the consultation.

Matrix partnered with the technology innovator to provide all the shades for their three main hair color lines; ColorSync, SOCOLOR and SOCOLOR Cult within the app. Users can simply use the front facing camera and control the shade intensity, show vibrant colors and even try on multi-dimensional hair trends such as ombre.

The process for using the app is simple:
1. Download the Matrix app from the app store
2. Create a free account
3. And use the front facing camera to try on!

You can also access the platform by going to www.Matrix.com/vto. L’Oréal is no stranger to working with Canadian based company Modiface and acquired the technology platform in March of 2018. Matrix joins the growing list of brands in the L’Oreal portfolio included in the app. “As an artist with a high profile - always on the go type of client, it’s important that I utilize all the tools at my disposable to make sure their consultation is efficient and quick. With the help of the new Matrix Virtual Try On app I can do just that,” says Matrix Celebrity Stylist George Papanikolas. “Within minutes I can share with my clients exactly what they’ll look like when they leave my chair.”

The Modiface partnership has become an invaluable tool both in the salon and out showcasing the best Matrix has to offer.
Photography: Courtesy of Matrix
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