How To Price Your Silk Press Services

Written by: SalonCentric Team
Mar 22, 2022

How To Price Silk Press Services

Coming up with a pricing menu for your services is no easy task, and is arguably one of the most important decisions you make as a stylist or business owner. If you set your prices too low, you’re selling yourself short. If your prices are too high, you’ll have a harder time bringing in clients. So, if you’re having a hard time deciding how to price your silk press services look no further. To help you sort through some pricing options, we spoke to three salon owners across the country about how they price their silk press services.

Tiered

When it comes to pricing silk press services, Daryce "Reece" Tolliver (@darycetolliver), owner of New York City’s A Curl Can Dream opts for tiered packaged pricing as opposed to a la carte services. “This tiered pricing was born out of how long the service takes and the amount of physical labor and knowledge of curly manipulation,” she explains.

Reece’s silk press service includes Mizani’s Strength Fusion, a blow dry with a paddle brush, and a flat iron finish. Clients have the option of paying $150 for a junior stylist or $175 for a senior stylist. The client also has the option to add a haircut for $75 or $120 based on stylist seniority. If that sounds a bit high to you, Reece explains, “Our salon is in the heart of Manhattan across the street from Bloomingdale’s. Make sure to take your salon’s location into account when choosing your prices.”

Packages

Jamal Edmonds (@lamajbackwards), owner of Lamaj In The City (@lamajinthecity) in Washington, D.C. says silk press services are the most requested services at his salon. When it comes to pricing, he explains, “I factor in my time, how long it’s going to take, what I would like to earn in the hour, and the product price.” Jamal’s silk press treatments typically require four to five Mizani products, and each client is booked for 120 minutes.

Hot To Price Your Silk Press Services

With these factors in mind, Edmonds charges $112 for a single silk press treatment, and $127 for a single Steam Press treatment. He also offers clients the option to purchase one of two packages. The Hydra-Flow packages includes five silk press services and two Hydra-Flow treatments. It also comes with a bottle of Mizani 25 Miracle Milk and a bottle of 25 Miracle Nourishing Oil. Altogether, this package costs $500 and offers clients $100 in savings. The Silk N Go Blow Out package costs $400 and includes five silk press services, 1 bottle of Mizani 25 Miracle Cream and a bottle of Mizani 25 Miracle Nourishing Oil. This package also offers clients $100 in savings.

Mix It Up: Tiered & Hourly 

Before opening her own salon, Eurayshia Williams Reed (@shishair) used to price her silk press services based on what the previous salons she worked for were charging. This changed when she opened Shi-Shi’s Lounge (@shishislounge) in Worcester, Massachusetts and decided to hire a coach to help her research other salons so she could use competitive pricing to build and sustain her business.

While working with her coach, Eurayshia found that the best pricing model for her salon’s silk press treatments would be based on both stylist experience and time spent on the service. “You have to take into consideration the client’s hair length, density, texture and the condition of the hair. The longer it takes, the pricier the service may have to be.” Shi-Shi Lounge offers their Signature Silk Press at the starting price of $57 for 60 minutes with a junior stylist.

One last piece of advice she has for salon owners and stylists when it comes to silk press services is that you should always have another treatment option on standby. “It’s important to be ready to consider alternative styles if the client’s hair is too weak, thin or fragile for the heat involved.”

Key Takeaways

When it comes to pricing, it’s always a good idea to scope out your competition, but you shouldn’t price your services solely based on what has been successful for other salons and stylists in your neighborhood. To put together a silk press pricing model that will work for you and your business, take the time to dissect the services you offer. Figure out the cost and amount of products each silk press treatment requires.

Consider how much time it typically takes to complete the service. Take note of client feedback and be open to trying new things like offering packages. Last but not least, you also need to decide how much your time is worth. Once you have all this information, you can come up with a competitive pricing plan that will help your business thrive.

To learn more about how to charge for your services check out our pricing guides below.

All The Ways To Price Your Specialty Hair Color

3 Ways To Price Your Balayage.

How To Charge For Add-On Services

Don't Be Afraid To Charge How Much You're Worth

How To Charge For Color Correction

 

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