What It Is
A New Twist for Luxurious Curls, Waves, and Straight Styles.
Nothing is as alluring as shiny, smooth, frizz-free hair regardless of how it’s styled. It’s a 10 Miracle Coily Leave-In gives you the freedom to explore dozens of different looks all with the same flawless finish you’ve come to expect from It’s a 10. Stunning braids without fly-aways, beachy waves that look soft and conditioned, defined springy curls, sleek straightened tresses– it’s all possible with just one product.
It works by penetrating hair with deep moisturizers to soften and seal strands, while also imparting a bit of weightless styling control that takes the place of gels or hairsprays. Welcome to go - everywhere, do anything hair that gets more luscious with every use.
What It Does
1. Enhances natural curls
2. Restores shine
3. Defines curls
4. Defrizzes and tames fly-aways
5. Instant Detangling
6. Creates silkiness
7. Nourishes hair
8. Lightweight formula
9. Helps reduce breakage
10. Thermal protector
What Else You Need to Know
Our proprietary blend made with:
• Shea butter
• Avocado oil
• Coconut oil
• Monoi extract
Our powerful formula nourishes hair with vitamins that strengthen, impart softness and manageability. Coily provides balanced moisture and helps improve the health of the hair with every use, without build-up or heaviness.
Use after shower to detangle and style by misting entire lengths of strands. Or to give dry hair a pick-me-up mist as needed on your tresses. Works well for naturally curly, wavy, twisted or braided styles or air-dry. A great choice for protection when heat styling.
Water (Aqua/Eau), Propylene Glycol, Cetearyl Alcohol, Behentrimonium Chloride, Fragrance (Parfum), Quaternium-80, Phenoxyethanol, Isopropyl Alcohol, Ethylhexylglycerin, Panthenol, Pisum Sativum (Pea) Peptide, Cocos Nucifera (Coconut) Oil, Silicone Quaternium-22, PPG-3 Myristyl Ether, Hydrolyzed Rice Protein, Theobroma Cacao (Cocoa) Seed Butter, Butyrospermum Parkii (Shea) Butter, Persea Gratissima (Avocado) Oil, Gardenia Taitensis Flower Extract, Leuconostoc/Radish Root Ferment Filtrate, Benzyl Alcohol, Tocopherol, Potassium Sorbate, Sodium Benzoate, Citric Acid, Sodium Hydroxide, Benzyl Benzoate, Benzyl Salicylate, Citral, Hexyl Cinnamal, Limonene, Linalool
Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.
The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.
Click to see more details.
Rated 5 out of
5
by
sa4a813 from
Good brand
It's a 10 is a really good brand. It's good to see they have branched out into new textures. This is great for after a fresh was or in between washes to refresh you tresses from a day or 2 before.
Date published: 2022-01-01
Rated 4 out of
5
by
angieb5920 from
I liked it a lot
It did what it said it would do. I used this on a few clients who are natural and my daughter who wears her natural hair all the time. it seems like it put a protective barrier around the cuticle of the hair. Thus allowing the curls to become more defined. That's what I saw with baby girls hair. I applied it after a wash and deep condition.
Date published: 2021-12-30
Rated 2 out of
5
by
girl_mychael from
meh
Since this product claims to do everything, I used this product and only this product. Normally, I use a detangling spray, a curl cream, and a moisturizing serum/oil on my hair. When I tested this product, I just used this product and nothing else. 2 stars because it did work well as a detangling spray. But I didn’t feel like it left my hair feeling as hydrated as what I’m used to, and I also felt it gave me zero hold and definition to my curls. I wasn’t wowed by this product. I have wavy 2b/2c hair, so maybe I don’t have the right texture for this particular product.
Date published: 2021-12-30
Rated 5 out of
5
by
jeweliaaa from
amazing
this has been one of my favorite products for yearssssss but this was my first time trying the coily/curly formula and it works wayyyyy better for my hair. and the smell is literally the best, i need to go buy a bigger bottle
Date published: 2021-12-30
Rated 4 out of
5
by
sharnessaj from
Very hydrating
I have thick, coarse hair that needs a lot of moisture regardless of what style its’ in, so this works perfectly for my hair type. I use it when my hair is wet, like for example when I get out of the shower or after I wash my hair. Overall it works alright, I normally I like any product by this company. My only complaint is that for me is that it doesn’t keep my hair hydrated for long. It lasted on my hair for the day and then it was gone by the next day.
Date published: 2021-12-30
Rated 5 out of
5
by
amyw176 from
leave in
loved this I use it on my youngest daughters hair worked so well she has very curly long fine hair I will purchase again it really has helped with her hair
Date published: 2021-12-29
Rated 5 out of
5
by
tiffi24 from
It's A 10 does it again!!!!
I have been a fan of It's A 10 since I tried their Keratin line. I was intrigued at the curly hair angle. It smells great, lasts a long time and is AMAZING. I have lazy curls and I color regularly, this really helped my dry ends, kept my hair soft and kept the curl beautiful without weight. I highly recommend!
Date published: 2021-12-29
Rated 5 out of
5
by
iamsonny562 from
bomb
It’s a 10 coily miracle leave in product really is a 10 left my hair felling really soft and healthy looking I really like the fact that it doesn’t leave my hair looking oily after the smell also is great really recommend
Date published: 2021-12-28
Rated 5 out of
5
by
avryb from
best leave in conditioner out there!
I've always been a fan of its a ten product but love this for curly hair! I live in a very dry climate with dry hair so this makes my hair feel softer. Easy to comb through Damp hair.
Date published: 2021-12-27
Rated 3 out of
5
by
jacques7 from
just okay.
I thought this was just okay. It did it’s job but it did leave a weird feeling to the hair that was kind of sticky. It was weird. I love the smell. It did weigh finer hair down but for thicker hair it did just fine.
Date published: 2021-12-27
Rated 3 out of
5
by
imsarahstepanek from
Ok leave-in
this product was fine. I did not really notice anything particularly fabulous about it, but there wasn't anything that I really didn't like. I guess I wish the spray distributed more versus just to one part of my hair.
Date published: 2021-12-27
Rated 5 out of
5
by
alinae from
great
I received a selection of curly hair products for review and out of all of them this one was my favorite. I already liked it’s a 10 (the potion being my favorite for all hair types especially thin) so I was excited to try this. Curly hair leave ins are usually super heavy but this one was lightweight (on the back it said it’s good for curly and straight styles) so it’s pretty versatile. It left the hair soft and not weighed down.
Date published: 2021-12-24
Rated 3 out of
5
by
virginiadiamondwrigh from
it’s TH- TH- TH- THICK!
I like it’s a 10 products but my chief complaint with their leave ins are they’re too thick for a spray. Although it made my hair soft and shiny I feel like it left residue after drying
Date published: 2021-12-23
Rated 5 out of
5
by
vanessas270 from
perfect detangler for curly hair
This detangler is perfect for curly hair! I got this free in a Salon Centric VoxBox and have been using it to detangle my daughters curly hair. You can feel the moisturizing benefits it is giving the hair by the feel of it right away. I used to just use the regular 10 benefits but now I will be purchasing this one for her hair.
Date published: 2021-12-23
Rated 5 out of
5
by
jaynah1 from
good as always
It’s a 10 is always great. Be careful with this one it’s heavy. Definitely meant for coily girls. It’s great for those dry curls but would get greasy and weigh down any other types of hair.
Date published: 2021-12-23
Rated 4 out of
5
by
adriiii from
Good, Versatile Product
The It's a 10 Coily Leave-In is a quality leave-in product. I tested out the leave-in on towel dried hair and I was pleasantly surprised at how well it worked. I loved the fine mist applicator; I felt like it gave me a lot of control where I wanted the product and how much I actually wanted to apply, making it easy to apply evenly thoughout my hair. It also felt super light weight and made it easier to detangle my hair. I noticed that my hair felt more moisturized as well as appearing less frizzy afterwards. I liked the scent, though I felt like it was slightly too strong (fragrance was listed as the 5th ingredient). Though I used this product to style my natural hair texture, you can also use it for any hair styles as well e.g. braids, beach waves, curls, straight hair. It also provides heat protection and helps reduce breakage. The leave-in is formulated with avocado oil, coconut oil, shea butter, and monoi extract which together nourishes the hair with vitamins that strengthen + impart softness and manageability. Overall, it is a good, versatile leave-in that I would recommend for a friend!
Date published: 2021-12-23
Rated 4 out of
5
by
lesliedawn95 from
love It’s A 10
I love it’s a 10 products, this is awesome for helping my daughter add an extra bounce to her curls. No harsh smell and doesn’t leave her hair stiff.
Date published: 2021-12-23
Rated 5 out of
5
by
biarose from
amazing product
I love this product. It smells so good and helps with my frizz so much, as well as detangles. Leaves my hair very shiny and soft! The only issue I have is the spray bottle sprays in a straight stream, so I have to spray it in my hand then rub on my hair to get even distribution.
Date published: 2021-12-23
Rated 3 out of
5
by
ashleya2507 from
nice leave in
It takes many pumps to get enough product in hand to coat the hair, I’d probably rather it be in a tube. But it’s nice, does the job and doesn’t weigh down the hair.
Date published: 2021-12-23
Rated 4 out of
5
by
meghim from
it surprised me
I totally over used this one at first but I was expecting a spray mist not a strait shot of serum! So I have been spraying it in my hands and applying it. It helps to smooth and define waves/curl.
Date published: 2021-12-22
Rated 5 out of
5
by
Anonymous from
love it
I use this on clients that have kinky curls. It really makes them look much smoother and not so frizzy. I absolutely love this product for over curly curls.
Date published: 2021-12-22
Rated 5 out of
5
by
theblondevsthebrain from
Love my its a 10
Well another it’s a 10 product that doesn’t disappoint!! Such a fan of all of their products and this one is no different!! Leaves hair looking shiny and healthy!!!
Date published: 2021-12-22
Rated 5 out of
5
by
anawa3e6 from
great product
This product is great for after washing your hair. It leaves it feeling and looking so healthy. I would improve this product by making a bigger bottle…
Date published: 2021-12-21
Rated 4 out of
5
by
amanda_louiise from
love it
I have naturally curly hair so I use this every day it definitely hydrated my hair and softens it I would definitely recommend this
Date published: 2021-12-20
Rated 5 out of
5
by
tanazk from
smells so good
I am a big fan of all of their products and all of their products smells heavenly. My hair is pretty dry and this just a thirst quenching hair cream that smells amazing
Date published: 2021-12-19
Rated 5 out of
5
by
amberlenee1975 from
It's a 10
Very happy with this product. I didn't find it too heavy, but don't get crazy with it. So happy they have a curly formula in its a 10. Helps with the frizzies, adds some shine.
Date published: 2021-12-17
Rated 5 out of
5
by
haleyr3 from
about time!
I’ve been waiting for forever for it’s a 10 to come out with a curly leave in. This doesn’t disappoint and is great for all curls!
Date published: 2021-12-14
Rated 5 out of
5
by
vanessalarose6c01d62 from
great leave in
This is an awesome leave in formula and I prefer it to the original formula. Not sure what has changed to make it the curly formula but I like it!
Date published: 2021-12-11
Rated 4 out of
5
by
alleynas from
love this
I actually really like this and I was anything or miss print before Modesto cute little bottle I’ll definitely buy a stockings to us because I don’t like this
Date published: 2021-12-11
Rated 5 out of
5
by
amyrad11 from
perfect
I am typically a huge it’s a 10 fan and this product Definitely met these expectations. It was nice and light weight but also worked very well. I would definitely purchase it!
Date published: 2021-12-11
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