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Alterna

Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating everyday moments into self-care experiences that transform the hair and delight the senses. From their iconic Alterna Caviar Shampoo to a wide range of shampoos, conditioners, styling products, and treatments, Alterna offers comprehensive solutions for all hair types and concerns. Indulge in the opulence of Alterna Caviar Shampoo, a luxurious formula infused with caviar extract and other nourishing ingredients. Whether you're looking to repair damaged hair, enhance volume and shine, or protect your color-treated locks, Alterna Haircare has the perfect product to meet your needs.