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Alterna Professional

Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating everyday moments into self-care experiences that transform the hair and delight the senses. Whether at the salon where Alterna empowers professional stylists to create experiential, transformational moments or while treating at home, Alterna is an essential haircare ritual for people who value self-care and the freedom to express themselves.