Pure Color Hy-Demi Gel Color 2 oz.

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  • Pure Color Hy-Demi Gel Color 2 oz.
  • Pure Color Hy-Demi Gel Color 2 oz.

What It Is

Hy-Demi Gel Color

What It Does

• Lives between "demi" and a "permanent" color

• Longer lasting and richer than demi as Babassu Oil carries color deeper into the hair

• Amaranth Protein supports color attachment and naturally protects from UV

• Moringa Oil has 30+ antioxidants creating longer lasting color

• Soft tones achieved in 5 minutes, for full rich color process 20 minutes at room temperature

• Mix with Hy-Demi Gel Colors to lighten pigment, or alone to deposit shine

• Fades gently on tone

What Else You Need to Know

Ammonia free, PPD free, Paraben free, Gluten free, not tested on animals

• Up to 80% grey blending with gentle on tone fading when mixed with 7 Vol. Enzyme Cream Activator.

• Up to two levels of lift and deposit when mixed with 20 Vol. Enxyme Cream Activator.

• Base Breaker with 20 or 30 Volume. Average processing time is 5 to 20 minutes.

• Intensive shine treatment lasting up to 6 weeks with 00 Clear Bassu Shine & 7 Vol. Process 20 minutes.

• Certified Organic Babassu Oil, an organic penetrating oil known as "The Tree of Life" soothes the process of lightening, provides for a conditioning emulsion within the Enzyme Activator and drives color deeper into the hair.


• Amaranth Protein, the oldest cultivated plant reputed never to fade: "The Never Fading Flower". Simultaneously rebuilds structural bonds as hair is lightened and colored. Works to create perfect alighnment of hair fiber, resulting in pure color optics and crystalline shine and supports attachment of color within the ahir. Amaranth's natural resistance to fading protects hair color.


• Pectinase Enzymes and the Color Vita Complex reduce free radicals, realign hair fibers and moisturize providing pure color optics and crystalline shine. Color Vita Complex is comprised of antioxidants, vitamin A, C, E and Ceramide 3, a natural sun protector sourced from fruit lipids.


• Moringa is the ultimate antioxidant scavenger of free radicals. Moringa is nature's source of 30+ anti-oxidants, 10 vitamins, 18 minerals, 8 essential amino acids, and 10 non-essential amino acids. Provides pure color optics and crystalline shine. 

Pure Color Hy-Demi Gel Color 2 oz. is rated 5.0 out of 5 by 8.
Rated 5 out of 5 by from Best new color line My clients LOVE this color. The hair is left in better condition after coloring and it covers gray REALLY well. I have used a level 7 on white coarse gray and it covered using the 20% enzyme. There is no chemical smell at all. Just a fruity smell that clients alway comment on. I love using the 7B and 9B on orange brass it kicks it right out without going too dark and it last a longer time than anything I have used to tone out brass.
Date published: 2019-05-08
Rated 5 out of 5 by from Love this product! My clients love the natural soft shades and condition of hair after processing.
Date published: 2018-07-05
Rated 5 out of 5 by from Finally I've been looking for a PPD free demi for a few years, so happy that there is finally something to take the place of my redken.
Date published: 2018-03-04
Rated 5 out of 5 by from Longest Lasting Color. Ive tried pravana/redken/kenra/paul mitchell/ matrix. This demi color out last them all!
Date published: 2018-01-05
Rated 5 out of 5 by from Best Demi-color This brand of color is my favorite thing to use when refreshing my guest’s hair. Not only does it smell like grapefruit, which guests love, it has great grey coverage and lots of shine.
Date published: 2017-11-17
Rated 5 out of 5 by from Great All surface products are amazing and healthier on your hair then any other product
Date published: 2017-11-16
Rated 5 out of 5 by from Best color line! Surface color is a game changer for our industry. Hair is healthier after coloring! The shine is incredible.
Date published: 2017-09-10
Rated 5 out of 5 by from Surface Pure Color I love Surface Pure Color. It has a pleasing fragrance as it processes. Is gentle on the hair and it is true to tone. The hair looks better after coloring with Surface Pure Pro. This color line will eventually be the only line I use.
Date published: 2017-09-05
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